1. LinkedIn Profile Builder
September 2015

2. LinkedIn Profile Builder
Objectives
How to build a Profile that:
● Gets more views
● Makes more connections
● Gets YOU more notice
● Presents you as a thought leader
Which all leads to:
● Brand Awareness for you & your company
● THE job you want
● Leads you need
● Client Referrals
Want to work smarter and not harder?

3. LinkedIn Profile Building
What is the Goal of all this work? All Star Level
How do I become an All-star?
You will need to:
●Enter your industry and location
●Have a current position (with description)
●Have two past positions
●Enter your education information
●Enter your skills (minimum of 3)
●Upload a profile photo
●Make At least 50 connections
It’s About Activity, Too!
ROI:
Well constructed profiles will show up through organic search results allowing your targets to find you.
All-star level profiles, especially those with over 500 connections show up twice as much as non-All-star level
profiles. So the work you put in now, pays ongoing dividends

4. Step I - Password
Step II
1. Photo
2. Name,
3. Contact Info
4. Weblinks
5. Personal URL
Step III
6. Summary
7. Experience - Professional & Volunteer
8. Education
9. Additional Info - Enough to interest, be found, but not TMI
LinkedIn Profile Building
Overview

5. Profile Building
Step I - Passwords
Anything on the web is hackable. The key is to make it more difficult.
See: http://mashable.com/2012/06/06/linkedin-passwords-hacked-confirmation/
Passwords that used only letters were hacked.
over 2 million passwords started with “Iloveto”
Use strong password to protect your personal digital brand.
password example - Make a sentence: I have to go to the store.
Strong Password: 1hav32g02the3st0r3

6. LinkedIn Profile Building
Step II Overview
Profile Pic
Profiles with pictures get viewed more often.
Make sure the photo is of you only.
No beach pics or wedding photos
Name
List only your name and degree titles
This isn’t Myspace or FB
Headline
144 Characters - make them count.
Default is Job title and company
Be clear and concise
Contact Info
As much as you are comfortable with.
Set up Google Voice Number to filter calls.
Weblinks
Helps your company or group SEO
Helps connect the rest of your digital footprint
Personalized URL
Claim your personal brand
Makes you look Savvy
Easier to share in email or on business cards

7. LinkedIn Profile Building
Step II Profile Pic & Name
Profile Pic
Profiles with pictures get viewed more often.
Make sure the photo is of you only.
No beach pics or wedding photos
Ideal photo size is between 200x200 to 500x500
pixels or 2/3” squared to 1 2/3” squared
Name
List only your name
Degrees or titles optional
Changing name is not difficult
This is your professional brand and living resume
online

8. LinkedIn Profile Building
Step II - Headline & Contact Info
Headline
144 Characters - make them count.
Default is Job title and company
Be clear and concise
Contact Info
As much as you are comfortable with.
Set up Google Voice Number to filter calls
Google Voice allows you to control time of calls and
auto forwards to your real number
For people in sales, this is a must.
Contact information auto downloads to smartphone
users with LinkedIn Accounts that you are connected
to.
Use an email address you will always have access
to, Ok to list a work email, but not as your primary

9. LinkedIn Profile Building
Step II - Weblinks
Weblinks
Helps your company SEO
Helps connect the rest of your digital
footprint
Social Media
Blogs
Volunteer Organizations
More sophisticated way of displaying
name of the organization
Lets the viewer know the website

10. LinkedIn Profile Building
Step II - Weblinks - How To Edit
Weblinks
How to create or edit:
To edit or add websites click on
Select “Other” to open a text box
in which you type the name of the
Organization

11. LinkedIn Profile Building
Step II - Personal URL
Establishes your personal brand
Why?
Do you want someone being the first search
result with your name?
Recruiters like to store the links in the
spreadsheets.
The non-personalized link is long and
cumbersome to use.
Try using your name first
my example - dchristopherdouglas

12. LinkedIn Profile Building
Step II - Personal URL - How to Edit
To set your personal URL:
Hover mouse over Profile to
expose the menu
Click on Edit Profile to open edit
Dialog box
Click on Edit Button next to link
& type the name you want
LinkedIn will automatically say if
URL is taken
Click Set Custom URL to finish

13. LinkedIn Profile Building
Step III - Block Placement & Summary
Placing the blocks
You can build out the profile out as you would like.
Similar rules as with resume (example)
To move blocks, click / hold and drag the block with
the on vertical arrow on the right till it is in the
desired position.
Summary
Write this part last.
Write in a high level, strategic view of your abilities
to any business, not just your current role.
Tone needs to be the same as the rest of your
profile. Avoid putting summary into 3rd person.
Key is to be real.
People smell out and disregard phonies.

14. LinkedIn Profile Building
Step III - Experience
As you would with a paper resume:
● Present high level accomplishments
● Professional or Volunteer work can be in this field
● Upload examples of your work
Each position you add gives you a way to connect with former colleagues
To add new position, click on “Add a Position” button at top of Experience Section.
After adding, verify the company logo is correct to ensure you have connected with the correct firm.
In current position only, consider borrowing from your employer’s website to show key details of your
company. Extremely helpful if you are a self-proprietor or small business.

15. LinkedIn Profile Building
Step III - Experience - Adding Files
Also Extremely helpful:
Do you have a powerpoint or slide deck that explains the value proposition of InspectionXpert?

16. LinkedIn Profile Building
Step III Education
As you would with a paper resume:
● Present high level accomplishments
● Honors and Awards
● Society’s or Greek Life
● Upload examples of your work
● Gives you a means to connect classmates from the school
● Don’t forget to ask for recommendations from those in your classes that you worked with
● Consider omitting year of graduation from undergrad
Confirm school symbols are correct

17. LinkedIn Profile Building
Step III - Additional Personal Info
● Keep it simple
● Nothing too personal
● Hobbies you like
● Do not list marital status
● Keywords help people find you and express a common interest
allowing you both to connect

18. LinkedIn Profile Builder
Maintenance
Every once in a while adjustments will need to be made, such as:
● Job updates
● Skills
● Contact information
If you don’t want your boss to know that you just updated your profile:
● Click on your photo in the top right of the main screen to access the Privacy & Settings tab
● Click on “Turn on/off Activity Broadcasts” and then deselect the checkbox to disable activity
broadcasts
● Edit sections of your profile through the edit
profile function
Repeat steps above to re-enable
broadcasts once updates are complete

19. Any questions email:
Chris Douglas
Chris@TriangleMarketingClub.com
Or
Cole Watts
Cole@TriangleMarketingClub.com