1. CHRISTOPHER R. CARLSTROM
Cumberland, RI 02864 • (401) 440-1281 • Chris@ReelBigMedia.com
SUMMARY
Strategic Marketing professional with over 10 years’ experience driving brand growth, strategic marketing and product
visibility for national and regional companies. Comprehensive experience in product positioning, branding, sourcing, event
management promotional visibility, training, and team building. Some experiences include driving sales, increasing
distribution of products, as well as on/off-premise merchandising and brand visibility techniques; creating and
implementing brand specific marketing strategies, training documents, and presentations for internal and client facing
purposes; reviewing industry trends, staying proactively educated on all related information, and the ability to identify
competitive brands and their associated marketing strategies. I strongly believe that my extensive sales, marketing and
management skills, as well as my ten years of experience in the beverage, media and technology industries, will provide
significant value to your company. I possess an impeccable work ethic and a passion to excel in any work environment to
which my former employers will attest to. I am excited to hear more regarding the position and am available for an
interview at your earliest convenience.
CORE COMPETENCIES
 Sales & Marketing
 Excellent Written & Verbal Communication Skills
 Reporting & Inventory
 Multi-Media Marketing
 Market Research
 Competitive / Strategic Planning
 Budgeting / Forecasting
 Social Media & Web Messaging
 Product Development
COMPUTER SKILLS
 Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Adobe Acrobat
WORK EXPERIENCE
REEL BIG MEDIA - 2012- PRESENT
Sales & Marketing Director
 Responsible for new customer acquisition, and all facets of marketing for one of New England’s most progressive
and creative media companies
 In charge of ensuring all clients’ marketing, creative, and production needs are met.
 Develop and coordinate sales selling cycle and methodology
 Direct and oversee the company marketing function to identify and develop new customers for products and
services.
 Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new
project development.
 Analyze and evaluate the effectiveness of sales, methods, costs, and results
 Directly manage major and critical developing client accounts, and coordinate the management of all other
accounts.
 Participate in the development of new project proposals.
 Establish and implement short- and long-range goals, objectives, policies, and operating procedures.
MOSAIC SALES SOLUTIONS - 2013-Oct. 2014
Dell Computers Southeast Regional Manager
 Responsible for hiring, training, scheduling, and overseeing student run events on campus
 Met or exceeded all program sales goals and metrics while managing a team of over 30 student ambassadors
across the Southeast region
 Retrained all underperforming employees and provided weekly sales advice during regional conference calls,
resulting in the highest grossing region in the country.
 Created, edited, and scheduled Dell and Dell Campus’ national and geo-targeted sales and marketing social
media posts

2. MOSAIC SALES SOLUTIONS - 2012- 2013
Anheuser-Busch InBev Market Manager
 Responsible for hiring, training, scheduling, and overseeing promotional events both on/off premise, while
creating, and growing wholesaler/ABI/retail relationships
 Created and instituted training documents used nationwide by both market managers and brand ambass adors to
further overall product knowledge for a wide array of ABI products
 Responsible for reporting daily and weekly in order to maintain a seamless communication network within the
program
 Relocated and oversaw all ABI promotions in Panama City Beach throughout the 2013 spring break season. The
program met or exceeded all metrics set by ABI & Mosaic
 Created & presented weekly client facing reports to better monitor program successes and obstacles
 Managed the launch and execution of all Stella Artois and Stella Artois Cidre promotional events in Boston and
surrounding areas
WACHUSETT BREWING COMPANY - WESTMINSTER, MA - 2008-2011
Regional Account Manager
 Successfully introduced Wachusett line of products into the Rhode Island market
 Main point of contact between customer, distributor, and Brewery
 Responsible for sales & marketing, promotions, inventory, delivery, and contract negotiations
 Developed extensive relationships with local and regional industry professionals
 Increased territory sales from >1k cases to <17k cases in under three years
MCLAUGHLIN & MORAN INC. - CRANSTON, RI 2004-2008
Product Merchandiser – Contemporary Marketing
 Created in-store displays for Anheuser-Busch product lines
 Partnered with Sales team to increase overall brand awareness, visibility, and demand
 Planned and managed all aspects of promotional events including tastings, fundraisers, etc.
 Provided point of sale advertising materials to customers as needed
EDUCATION
BA Business Administration & Management - Rhode Island College
ADDITIONAL CERTIFICATIONS/AKNOWLEDGMENTS
EMT-Basic Certified
AB-InBev Draft Master Certified
Beer, Wine & Spirits - Food Pairing Specialist
Founder of Spectrum Awareness – Fundraising Organization for Local Special Needs Children