How Data Revolutionizes TV & Contents
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Presentation on how Big Data transforms the TV & Contents industry (customer knowledge, distribution, production and creation) with examples from IBC 2018 and latest trends from the industry
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How Data Revolutionizes TV & Contents
- 1. 1 Orange Restricted Christophe Rufin TGI / Technocentre / MPA O&DS / CTEE #Marketing #Innovation #Technology #Orange Twitter: @christopherufin How Data revolutionizes TV & Contents Orange DS BI & Big Data seminar – 9th November 2018
- 2. 2 Orange Restricted More content, more choice…
- 3. 3 Orange Restricted … and more time spent than ever Sources: Ericsson Consumerlab TV Media Report 2017 / visual from Modern Times Group, 2018
- 4. 4 Orange Restricted The rise of streaming platforms: content investments, 2017
- 5. 5 Orange Restricted What do these 2 companies have in common? Data drivenInvest in contents Successful
- 6. 6 Orange Restricted From program grid to personal grid
- 7. 7 Orange Restricted AI driven recommendation
- 8. 8 Orange Restricted Better relevance with metadata (Gracenote, IBC 2018)
- 9. 9 Orange Restricted Personalization refined: artwork personalization to boost conversion
- 10. 10 Orange Restricted Spideo: “The Tinder of Video”
- 11. 11 Orange Restricted Super-aggregation example: TV App by Apple
- 13. 13 Orange Restricted Dataviz for TV & VoD analytics Demonstrated by Viaccess-Orca, IBC 2018. Show popularity by customer (left) and top searches by orders, attribution and clicks (right)
- 14. 14 Orange Restricted Understand audiences and advertising targets
- 15. 15 Orange Restricted Make editorial choices in real time Source: http://www.leparisien.fr/culture-loisirs/tv/la-botte-secrete-de-bfmtv-pour-suivre-ses-audiences-en-temps-reel-03-11-2018-7934322.php
- 16. 16 Orange Restricted Cloud meets TV
- 19. 19 Orange Restricted Addressable Advertising: programmatic, in real-time
- 26. 26 Orange Restricted What’s coming next?
- 27. 27 Orange Restricted Blending of Live TV & Social Media Cognitus (BBC R&D): automatic blending of User Generated Content and Live TV, via metadata
- 28. 28 Orange Restricted Fake News detection InVID verification plugin Source for fake video: https://youtu.be/1KFj6b1Xfe8?t=14
- 29. 29 Orange Restricted Deep learning to speed up content editing… NHK: neural networks employed to colorize black & white movies
- 30. 30 Orange Restricted … transform … Source: http://www.creativeai.net/posts/3BgRR6CG4EcqiT9Hm/artistic-style-transfer-for-videos
- 31. 31 Orange Restricted … and even create Source: http://www.creativeai.net/posts/zrscPvM53L2f2cAjL/a-i-composed-songs-by-sony-csl-research-lab
- 32. 32 Orange Restricted Takeaways Data disrupts the whole TV & Contents value chain Customer knowledge Distribution Production Creation The winners in the TV space are data driven
- 33. 33 Orange Restricted Thank you Christophe Rufin #Marketing #Innovation #Technology #Orange Twitter: @christopherufin
Hinweis der Redaktion
- Netflix spends more on content than anyone else on the Internet — and many TV networks, too
- Early in the 21st Century, the value of Television used to be associated with a high number of channels. The major trend now is “consumer being in charge” – it’s all about content discovery.
- Introducing thematic and mood / atmospheric metadata breaks the “closed circle” effect of basic reco algorithms, allowing for broader and more relevant content discovery
- Artwork Personalization, based on psychological profiling, increases conversion rate (Demo with Eternal Sunshine of the Spotless Mind, 6 different covers for 6 personality types). This is already live for Comcast. Sidenote: that’s also standard at Netflix. They operate it with machine learning (implicit profiling) -> https://medium.com/netflix-techblog/artwork-personalization-c589f074ad76 With deep learning, results cannot be explained afterwards, which may be a problem for more vital or sensitive usage, but OK for content recommendation
- The new dashboards of VO’s E2E TV platform include comprehensive visualizations. Photos: show popularity by customer (left) and top searches by orders, attribution and clicks (right)
- Note : en France le cadre légal limite considérablement le déploiement de la pub TV programmatique http://ad-exchange.fr/publicite-programmatique-et-personnalisee-sur-la-tele-en-france-mirage-ou-realite-itw-33216/ Aux USA, plus de 50% des foyers peuvent être exposés à la pub TV programmatique https://www.adweek.com/tv-video/audiences-respond-to-ads-catered-to-them-but-tv-campaigns-havent-caught-up/ mais c’est encore peu déployé en pratique https://smartyads.com/blog/programmatic-tv-ad-buying/ & https://en.idate.org/tv-programmatic/
- Google had set its base camp in hall 14 (the hall dedicated to OTT software and end-to-end platform vendors)
- Google Cloud & Google AI empower video tech providers with machine learning. For example, Anvato (transcoding platform) and Zorroa (front-end) employ Google Cloud to accelerate video editing with machine-learning -> auto-captioning, auto-categories, face recognition
- Adressable Advertising demo: Google’s take on programmatic TV. Real-time ad serving to compatible connected TVs (HbbTV standard), targeted at household-level, based on Google Analytics data.
- Presentation of Amazon Web Services for Content Creation, Distribution and Media Supply Chain, showcasing a host of solutions to help media enterprises of all types create rich, dynamic live and on-demand video experiences.
- AWS machine learning features: - Automated real time transcription and caption creation - Image-based metadata creation - Live video clipping - Multilanguage subtitling and dubbing
- Around it’s core product Azure, Microsoft offers a wide range of services aimed at Media Content Creators.
- --> Similar to Amazon and Google, Microsoft Azure Cognitive Services generate metadata from content and then leverage this metadata in ready-to-use services.
- Impressive presence of Alibaba Cloud, with a focus on AI “New Media, Powered by AI”. Alibaba has announced it is to sell the ApsaraVideo VOD platform in Europe – the first time it will be available outside China. The management layer is fully web based, and the platform provides AI-powered metadata enrichment.
- With the convergence of Web and TV, it’s natural to see the development of new initiatives such as this one. “In Video Veritas”, a toolkit and a platform to spot fake videos.