1. © Ian Muttoo, Flickr.com
Gamifying The Hunger Project
– How Gamification can assist in the quest to end world hunger

2. Why do we donate money?
© [ changó ], Flickr.com

3. Are we really helping others?
© HowardLake, Flickr.com

4. © Will Lion, Flickr.com

5. © İHH İnsani Yardım Vakfı/TURKEY, Flickr.com
Player type: Volunteer
Intrinsically motivated

6. © SOMBILON ART, MEDIA and PHOTOGRAPHY, Flickr.com
Player type: Donator
Extrinsically motivated

7. © 350.org, Flickr.com
Going from just donating
money to making a change

8. Onboarding

9. 10 c / 10 p
Thank you for visiting our website.
You are now contributing to ending
world hunger.
+ 10 c / 10 p

10. 10 c / 10 p
You are about to leave our website.
Before you leave, would you like to
earmark your credits to a village and
project of your choice?
Name
Email address
Password
Sign up

11. Levels

12. 239 c / 250 p
Congratulations!
You are now a volunteer in
The Hunger Project!
Now choose which geographic area
you would like to contribute to.

13. The Sims
Supporting “your” village

14. © OliBac, Flickr.com
Village Chiapas
Welcome to your village

15. Points system

16. steve.doe@gmail.com
Help my in the quest to give the village of Chiapas a new well!
Hello Steve,
I don’t know if I’ve told you but I’m volunteering for The Hunger Project, a great
organization with some genuine methods of helping out the poorest areas in the
world.
I think you should contribute too! Please visit this link to start helping out the
village I’m currently involved in, Chiapas in Honduras. We’re currently looking at
raising money for a well.
www.thehungerproject.com/latinamerica/chiapas
Best regards,
Christoffer

17. 239 c / 250 p
Thank you for inviting Steve to The
Hunger Project.
+ 100 c / 70 p

18. 7 365 c / 1 000 p
Congratulations!
You are now a donor in
The Hunger Project!
Now choose which project you want
to start contributing to.

19. Badges

20. 9 678 c / 1 200 p
Great job!
You have now assisted in raising
enough money to build a well in
your village.

21. Join The Hunger Project now
We’ve got work to do and lives to save!

22. Christoffer Hansson
Email:
hansson.christoffer@gmail.com
Twitter: chris_hansson
Website: www.spelifiera.nu
Disclaimer
Please note that this is not an official The Hunger Project presentation but
rather an examination presented for Engagement Alliance as part of Udemy
course Designing Gamification Level 2 (Expert).