1. CHRISTINE MICHAELS
Norwalk, CT • 203-253-9921 • cmichaels1221@yahoo.com • https://www.linkedin.com/in/cdmichaels
Digital Marketing Expert and Project Manager
Project leader with strong organizational skills and experience helping teams succeed in a wide range of strategic projects. A
team builder with a deep understanding of managing and integrating resources involved in executing successful projects. Over
20 years of experience in corporate America has resulted in a wide range of skills necessary to bring teams together and drive
results, as well as develop and improve processes to be more efficient. Additional skills have been developed through
involvement with volunteer programs focused on children and community building.
Areas of Expertise:
• Project Management
• Customer Experience
Management
• Process Optimization
• Social Media
• Client Relationships
• CRM
• Creative Services
• Digital Marketing
• Child Education Assistance
WORK EXPERIENCE
Peppers & Rogers Group – Stamford, CT
Digital Marketing Manager (2007-2016)
• Led all digital marketing efforts for Peppers & Rogers Group’s independent publishing division 1to1 Media
• Played a leadership role in the growth of 1to1 Media’s digital advertising and sponsorship business, delivering
millions of dollars to the top line
• Applied leading-edge digital marketing initiatives across web, email, mobile, and social to drive increased traffic
across channels, engage readers, and build the 1to1 Media brand
• Supported advertising and sponsorship sales by operationalizing the reporting dashboard for digital initiatives, and
executed strategic recommendations on how to improve performance
• Led the development of new products and the redesign of outbound communications by coordinating editorial,
design, and technical resources
• Oversaw and maintained database development, list creation, and customer segmentation
• Managed the redesign of the 1to1 Media website (www.1to1media.com) to respond to the changing needs of digital
advertisers
• Produced and published videos for the 1to1 Media team
Peppers & Rogers Group – Norwalk, CT
ePublishing Manager (2000-2007)
• Acted as project manager for the ongoing delivery of custom content projects for 1to1 Media clients — such as white
papers, webinars, and digital marketing programs
• Worked directly with advertisers to manage initiatives, gain feedback and approvals on completed deliverables, and
gather feedback on project outcomes
• Contributed to new product development and collaborated with editorial, design, and technical resources
• Grew 1to1 Media’s email marketing program from 1 e-newsletter to 5 different publications
• Launched a series of 1to1 Media products to meet the demand requirements of advertisers
• Executed advertiser and reader surveys, reported results to senior management, and made insight-based
recommendations
Peppers & Rogers Group – Stamford, CT
Sales Assistant (1997-1999)
• Coordinated consulting resources to properly staff client engagements based on skillset and availability
• Managed the calendars for founding partners Don Peppers and Martha Rogers, Ph.D., as well as other top executives,
in support of the firm’s paid speaking business

2. • Developed and led the execution of speaking and consulting contracts, and letters of agreements
Peppers & Rogers Group – Stamford, CT
Client Services Coordinator (1996-1997)
• Managed accounts payable and accounts receivable
• Oversaw the maintenance of client database using a range of technology platforms
• Executed client communications as needed
VOLUNTEER EXPERIENCE
Columbus Magnet School – Norwalk, CT
Special Programs and Education Volunteer (2014-Present)
• Volunteer Teacher Assistant for 1st
and 2nd
grade classrooms
• Operations Manager of School Habitat Program
• Active member of PTA
• Teacher Assistant and Chaperone for school field trips
Miscellaneous
• Involved in fundraising events for REACH NEWTOWN non-profit organization
• Volunteer at George Washington Carver Center
• Volunteer at The Food Bank of Lower Fairfield County
EDUCATION
University of Connecticut
• Major in Psychology
Catherine Gibbs College
• Travel Agent Certification
TECHNICAL SKILLS
• Microsoft Office
• Responsive HTML
• CSS
• Adobe Photoshop
• SQL
• Pardot
• Salesforce.com
• Dreamweaver
• MAC/PC Compatibility
• Windows Moviemaker
References are available upon request.