1. 1 | P a g e
Christina Myren, MBA
5221 East 3rd Street, Tucson, AZ, 85711 | 520.245.8136 | christinamyren@gmail.com
Values & Practice
· A business professional with expertise in the hospital, health plan and academic environments. A proven leader with a
unique combination of experience in healthcare operations, healthcare and health plan strategy, project management,
consulting, and marketing communications.
Education
MASTERS OF BUSINESS ADMINISTRATION | SEPTEMBER 2013 | UNIVERSITY OF ARIZONA
BACHELORS OF ARTS | MAY 2009 | UNIVERSITY OF ARIZONA
Skills & Accomplishments
STRATEGY & BUSINESS DEVELOPMENT
· Managed narrow network development for Meritus in Pima and Mohave counties. Worked directly with local health
systems to build an affordable product that targeted their Medicaid churn and subsidy population. Work included
network development, product development, market strategy and launch.
· Assisted with the development and implementation of new and expanded hospital based patient care programs for The
University of Arizona Health Network; including assessment of market and organizational readiness for programs,
creation of financial program projections and program feasibility. Successful program expansions included a new
gastrointestinal laboratory, new and expanded emergency department, diabetes and family medicine clinic and
behavioral health pavilion.
· Partnered internally with physicians on business development strategies to increase patient referrals in to the health
system. Worked directly with senior leadership from a large primary care practice in the community to trouble shoot
operational issues, identify referral patterns and improve relationships between the organizations to better care for
shared patients and increase specialty referrals.
OPERATIONS & INTEGRATION
· Successfully managed complex operational improvement initiatives within a health system. Expert in working in cross
functional teams to identify areas of improvement and to implement positive change. Specific projects include
centralization of gastrointestinal call center and procedure scheduling, Patient Access department flow improvements,
physician referral intake improvement and numerous facility enhancement initiatives.
· Served as hospital liaison with Pima County to ensure operational compliance and maintain funding. This work required
drafting and submitting monthly, quarterly and annual reports based on program strategies, financial reports and
volume data and projections.
· Assisted in operationalizing the Meritus Marketing Department by determining adequate staffing, developed job
descriptions and implemented proper systems and processes around the Arizona Department of Insurance advertising
regulations.
MARKETING & COMMUNICATIONS
· Assisted Meritus in the development and launch of branding and advertising campaigns during their first open
enrollment season. Work included identifying target markets, drafting benefits messaging and determining best
communication vehicles to reach potential members. Simultaneously, worked with an agency to launch a branding
campaign to educate Arizonan’s about their newest health insurance option.

2. 2 | P a g e
· Directed hospital marketing and public relations activities. Created a hospital community relations program and served
as the community liaison, acted as the Public Information Officer, assisted in the development of marketing and
advertising plans for physicians and services. Additionally, served as a member on the Branding Team to launch the
new name and brand of The University of Arizona Health Network
Experience
ASSOCIATE/CONSULTANT | EASTWICK STRATEGY GROUP | JULY 2013 – PRESENT
· A consulting services company for health plans and healthcare organizations seeking assistance in organizational
assessment, strategic planning and the development, implementation and execution of new initiatives.
· Project Planning & Management Consultant for a Funds Flow Realignment Project, University of California San Diego
· Marketing Manager & Project Management Consultant for Meritus
· Project Management Consultant for TriWest
· Other clients include Colorado HealthOP, Consumers Insurance of Michigan, Tribute Health Plans
PROGRAM DEVEL. SPECIALIST | THE UNIVERSITY OF ARIZONA HEALTH NETWORK | JULY 2011 – JULY 2013
COMMUNITY OUTREACH COORD. | UNIVERSITY PHYSICIANS HOSPITAL | DEC. 2009 – JULY 2011
Specialized Skills
PROFICIENCY IN:
· Sharepoint administration
· Content Management Systems – Drupal, Squarespace, Weebly
· Search Engine Optimization
· Project management – formal training through the University of Arizona
· Microsoft Office Suite – MS Project, Excel, PowerPoint, Visio, Word
· Adobe – Illustrator, InDesign, Photoshop & Lightroom
Professional & Personal Development
EL RIO VECINOS | MEMBER & CHAIR OF COMMUNITY OUTREACH | 2013 TO 2015
GIRLS ON THE RUN | COACH | 2012
SOCIETY FOR HEALTHCARE STRATEGY AND MARKET DEVELOPMENT | MEMBER | 2012
FEMA CENTER FOR DOMESTIC PREPAREDNESS | ATTENDEE | 2011