1. Christina Dominguez
3113 Wildwood Dr. Concord, CA 94518 • (925)497-2491 • cjm.dominguez@gmail.com
Seeking an entry-level position in the capacity of:
MARKETING COORDINATOR
Offer a Bachelor’s degree in Marketing and Corporate Management, diverse experience, and a solid
understanding of marketing strategies illustrated through academic projects and professional sales and
marketing experiencethat continues to develop and test theoretical strategies and business management
skills in the areas of:
Customer Service Direct Marketing Competitive Analysis
Sales Administration Events and Promotions Social Media Management
Account Management Web-Based Marketing Strategy Development
PROFESSIONAL AND VOLUNTEER EXPERIENCE
Marketing •CustomerService• Fundraising• Educating
Sales Administrative Assistant/Marketing Coordinator
Taylor Houseman Inc. Oct. 2011-Sept. 2012
Partner with department heads for tailored marketing campaigns
Collaborate with the equipment manufacturer to coordinate and promote trade shows
and service schools (tripled the attendance through my efforts)
Create sales quotes and purchase orders, negotiating price with vendors to increase
our profit margin
Increase customer following and brand awareness through design and management of
Social Media
Coordinate with web designer for website redesign and optimization of organic
search
Head inbound marketing initiatives-creating e-newsletters, social media content
management.
Qualify sales leads-inside sales calls
Create direct marketing materials, designing direct mailings and coordinating
printing, postage and circulation
Follow up on shipment of product, installation, and customer satisfaction
Marketing Consultant
Independent ContractorFeb. 2011-Oct. 2011
Help B2C clients retain and reach potential clients through theimplementation of effective
integrated marketingplans
Design approaches proven to create brand visibility and product differentiation through
creative promotional planning.
Increase customer following and brand awareness utilizing Social Media and SEM
Engage potential clients through events catering to the clients customer profile
Fundraising Coordinator
Woodside Fifth Grade Fundraising CommitteeSept. 2010-June 2011
Organized and supervised highly profitable fundraising events unifying the
community, the school and its families

2. Negotiated contracts and permits as well as created marketing documents for
communication and promotion
Lead Preschool Teacher
Children’s World Learning CenterApril 2003-June 2006
Provided quality childcare for diverse families
Designed and implemented age-appropriate activities promoting the cognitive, social
and emotional development of the individual child
Assessed the development of each child, keeping meticulous records/documentation
Forged strong professional relationships with both clients and staff
EDUCATION
Bachelor of Science, Business Administration with an emphasis in Marketing, June 2011
CALIFORNIA STATE UNIVERSITY EAST BAY, HAYWARD, CA • 3.52 Major GPA
---Academic Research Projects---
Developed a promotional package to reposition a small B2B service company utilizing event marketing,
the creation of direct marketing materials and the creation of an internet presence. Analysis and focus was
given to the strategic value target, consumer population, product mix, communications, marketing
penetration and ROI. Presented the elements of the campaign to business owner with very positive
feedback.
Created a highly effective SEM campaign for a click and mortar consumer goods store utilizing Google
AdWords and Analytics to evangelize in-store events. Monitored carefully the effectiveness and the click-
through behaviors of target market. The owners were very pleased by the immediate increase in customer
traffic.
SKILLS AND INTERESTS
Skilled in Microsoft Word, Publisher, Excel, PowerPoint, Internet Explorer
Skilled in social media marketing management and community building: Facebook,
LinkedIn, Twitter
Prowess in developing promotions packages while creating useful measures for ROI
Practiced in Search Engine Marketing: Google AdWords, AdSense
Active with the American Marketing Association Collegiate Chapter
Involved in the community: AYSO youth soccer coach, ALS and Cancer Research fundraiser