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Neighborhood Health Centers of the Lehigh Valley
- 1. Marketing Plan By Team Invictus
- 3. Background • The idea of NHCLV started about 9 yrs ago due to community need and hospital collaboration • First Federally Qualified Health Center of the Lehigh Valley (FQHC) • Incorporated as a 501(c)(3) 2004 • Services available to community members regardless of their ability to pay • Fifty-one percent of their Board of Directors is made up of patients
- 4. Mission The Mission of the NHCLV is to provide primary and preventive health and wellness services in the Lehigh Valley, regardless of their ability to pay. We strive to do this directly and in partnership with other community organizations, with a goal of creating a primary health care home for an underserved community.
- 5. Vision • Culturally sensitive • Accessible and affordable • Equal access • Highly skilled professionals and staff • Healthcare education
- 6. Product/Services Top 10 Diagnostic Groups • Primary Care from Baby to • Well Adult Exam Geriatrics • OBGYN/Prenatal • Immunizations • Hypertension • OBGYN • Dizziness/Memory Loss/Pain • Pregnancy testing • Immunization • Education programs • Diabetes • Accupuncture • Obesity • Massage Therapy • Joint pain • Behavior Health Services • Back pain/Sciatica • Hyperlipidemia/Triglyceridemia
- 7. Locations New Life at The Caring Place 931 Hamilton Street, 4th Floor Allentown, PA 18101
- 8. Locations Vida Nueva at Casa 218 North 2nd Street Allentown, PA 18102
- 9. Price • Enhance reimbursement from insurances which will enable provisions of services to the uninsured and underinsured • Services for uninsured population are on a sliding fee scale Promotions • Word of mouth • Presentations • Brochures
- 10. SWOT ANALYSIS STRENGTHS WEAKNESS Top of the line providers well known in the Parking community Staffing/Provider shortage Friendly bilingual staff Phone system Residents are matched for cultural competency No marketing plan Location Low number of insured patients Parking Scheduling wait time Easy access to transportation Esthetics Low cost of service Financial Counselor Hours of operations Low patients aged 18-21 First to market Low patients aged 65+ OPPORTUNITIES THREATS Only Federal Qualified Clinic in LV Healthcare Reform cutbacks Expansion into Bethlehem and Easton Budget/Lack of Funding Expand Residency Program Community Exchange Program Collaborate/Partner with Health Care Networks
- 11. Differential Advantage • Affordable and accessible healthcare is the motivator of the operation • One stop shopping • Governance by patients • Strategic collaboration between major health care providers
- 13. Target Market • NHCLV is looking to increase their Medicare, Medicaid and Medicaid HMO’s
- 14. Payer Mix
- 15. Race Breakdown
- 16. Gender Breakdown
- 17. Age Breakdown
- 19. Goals
- 20. Goals • Increase number of insured patients • Increase visibility of services
- 21. Action Plan • PATHS assistance • Community Exchange Give Back Hours • Advertising – TV/Newspaper/Radio • Refer a Friend/Promotion • Mini Health Fair • Publicity – Social Media – Flyers/Brochures
- 22. Budget • Website • Mini Health Fair • Media
- 23. Measuring Market Effectiveness
- 24. Measurements • Patient survey • Increase in patient population
- 26. Control Chart
Hinweis der Redaktion
- The idea of NHCLV started about 9 yrs ago due to community need and hospital collaboration. Two years ago they became independent - We can verbalize this while building off by adding that they will be fully independent, without the assistance of LVHN come December 2011 Representatives from Dorothy Rider Pool Health Care trust foundation, Two Rivers Health and Wellness Foundation, St. Luke’s Health Network, Lehigh Valley Health Network and Easton Hospital came together to establish the first Federally Qualified Health Center of the Lehigh Valley (FQHC). The designation of a FQHC allows for increased reimbursement from insurances which will enable provisions of services to the uninsured and underinsured. A board was appointed and by-laws were written to ensure quality healthcare services would be available to community members regardless of their ability to pay. October 2008 Lissette Lahoz became the Executive Director. NHCLV has been under the wings of LVHN. Two yrs ago they went independent.
- A culturally sensitive health center in the heart Allentown that inspires other health centers All people have a right to accessible, affordable, and quality healthcare Equal access to healthcare for all people regardless of their ability to pay, their civil or legal status, language abilities, age or gender Healthcare delivered with dignity and respect by highly skilled professionals and staff Healthcare education, wellness activities & preventive medicine are essential components of comprehensive healthcare
- Kathy
- Arlene Strength – 7 block radius of the Caring Place – ~30% of population does not own a vechicle Weakness – Meter runs out prior to appt being completed. Lack of financial counselor – limited information provided by pts/lack of questions being asked by pt navigators to find out exactly how many pts are eligible for funding. Opportunities – Community Exchange Program – we can provide medical interpreters.
- Arlene Dental, mental, primary, alternative services
- Currently their patient population includes 71% female, 65% uninsured and 80% Hispanic.
- Medicare/Medicaid and Medicaid HMO (Gateway, Mercer, Maternal Family Health Services)
- PATHS contact Mary Rosenburger. PATHS does free Medicaid Applications for clients, increase insured patient population Med Interpreter Program - Members need so many hours of community time-Josie will connect to see if exchange is possible to help with phone lines, patient paperwork, etc. Mini Health Fair – approx 5 per yrapprox spending $200 ea fair session
- 5k – budgeted – website – projection for next yr Main Health Fair - $1k ($200 per fair) Media – Torero Newspaper (free print 1 wk), Mcall ($95/wk with a P03 discount form) – projection $1k/yr
- Survey – qualitative – measurement follows quality (currently have 4 ?s – we increased the survey to dig a little deeper referencing quality of service. We used the base line for comparison. Inc pt population – quantitative (25%)