Christina Gulla's Resume - January 2015

1. Christina Gulla
(512) 658-6553
christinagulla6@gmail.com
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HIGHLIGHTS • Strategic Marketing • Media Campaign Development • Advertising
• Content Creation • Mass Communication • Research
• New Media • Report Generation • Web Analytics
SUMMARY • Highly motivated, energetic, and ambitious professional with a strong work ethic
and urge to build a brand and digital strategy.
• Outstanding communication, interpersonal, problem-solving and analytical skills.
• Leader of marketing and content creation with a strong creative ability to
conceptualize and orchestrate targeted marketing campaigns that effectively
reinforce and build brand images.
• Successful proven ability to drive record-high marketing campaign response rates
and execute successful targeted media strategies.
• Excellent organizational and time management skills with attention to detail.
EDUCATION TEXAS STATE UNIVERSITY, San Marcos, Texas
Master of Arts in Mass Communication, Focus: New Media and Strategic Marketing
Graduated with honors, Magna Cum Laude, May 2011
TEXAS STATE UNIVERSITY, San Marcos, Texas
Bachelor of Arts in Communication/Advertising, Minor: Psychology
Graduated with honors, Dean’s List, Cum Laude, May 2009
EXPERIENCE
2011- Present JBGoodwin REALTORS®
, Austin, Texas
REALTOR®
, Residential Sales and Leasing
• Top Sales and Leasing Team 2014 and 2013, Rookie of the Year 2011
• Awarded Top Sales Team 2014 - Total Sales Volume: $17,946,361
• Awarded Top Sales Team 2013 - Total Sales Volume: $20,664,683
• Represented clients and performed due diligence to negotiate terms through all real
estate processes resulting in successfully closed transactions, positive client
reviews, referrals and repeat business.
• Promoted my business through the use of print, digital, and B-2-B advertising.
• Taught classes on new media techniques to JB Goodwin associates, resulting in the
implementation of digital systems and increased awareness of web resources for
sales agents.
• Created and managed a strong client database including personal contacts from
sphere of influence, past business clients and future potential clients.
• Performed market research and reported trends and statistics to targeted clients
based on their individual needs.
2011- Present JBGoodwin REALTORS®, Corporate Relocation, Austin, Texas
Corporate Relocation Coordinator
• Developed new media strategy and successfully implemented marketing plan for
the JBGoodwin Relocation Department resulting in increased brand awareness and
audience engagement.

2. Christina Gulla Page 2
• Wrote, edited, and project-managed relevant unique content in a timely manner to
be published on the website, in a digital newsletter, and across multiple social
media channels.
• Created and sourced unique, relevant, and shareable content ranging from industry
news, editorials, and opinion pieces to publish on blog and social media channels.
• Built out a content calendar to ensure content would be published for specific target
audiences each week.
• Tracked all media platforms and reported directly to C.E.O. and Relocation
Director.
• Designed and published a new website for Relocation Director and Texas
Relocation Network resulting in more subscribers, followers and traffic.
• Created digital, print and non-traditional marketing pieces for JBGoodwin
Corporate Relocation Department.
• Designed brand logo for new company entity which is now used on letterhead,
contracts and promotional materials.
• Created PowerPoint presentations which were presented to our network corporate
relocation companies, Leading Real Estate Companies of the World®
.
• Created detailed Excel spreadsheets for the Relocation Director.
• Managed database of incoming and outgoing relocation business and successfully
assisted in the relocation of hundreds of employees moving to Austin with
companies like AMD, Visa, Apple, RetailMeNot, CreditCards.com.
• Performed Qualitative and Quantitative research on economic trends & housing
market in Austin/San Antonio.
• Designed infographics & summarized findings from research.
• Assisted with marketing, research, tracking & reporting results.
• Coordinated meetings, luncheons, dinners, and events for clients, sponsors, and
partners.
INTERNSHIP
Summer 2009 GSD&M, Austin, Texas
Account Service Intern, American Legacy Foundation
• Conducted volunteer research study to describe the impact of new media strategies
and how our industry competitors directed these platforms.
• Analyzed competitors’ television spots and prepared monthly AdAlert reports,
keeping our team knowledgeable on all news related to our client in a timely
fashion.
• Created weekly report to inform team of news articles mentioning our client,
American Legacy Foundation, in Tobacco Daily News.
• Received valuable experience and insight on basic agency operations.
COMPUTER • Microsoft Office (Word, Excel, PowerPoint, and Access); Microsoft
SKILLS Outlook; Photoshop; Wordpress; Google Analytics; PHP; JQuery; CSS3;
Javascript; HTML5; MySQL; Google Chrome; Safari; Firefox;
Internet Explorer; Audio/Visual editing
References Available Upon Request