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SocialMediaStrategy_Final_web.compressed
- 1. WHY should you include IN YOUR MARKETING PLAN? CONTENT TIPS HOW can you use TO REACH MILLENNIALS POOR GOOD BETTER CREATE A Social Media IN 8 STEPS TOOLS to consider TAP TO JUMP TO SECTION START SocialMedia &Millennials
- 2. WHY should you include IN YOUR MARKETING PLAN?
- 9. LeadingSocial MediaApps AmongMillenials bySmartPhone Penetration Source: comScore Mobile Metrix, U.S., June 2014 FACEBOOK 75.6% INSTAGRAM 43.1% SNAPCHAT 32.9% TWITTER 23.8% PINTEREST 17.9% GOOGLE+ 18.0% VINE 10.7% TUMBLR 6.3%
- 10. + = 5outof6millennials choosetoconnectwith companiesusingsocial media,buttheywant somethinginreturn.
- 14. HOW can you use TO REACH MILLENNIALS
- 15. Before yougetstarted… ASSIGN OWNERSHIP TEST THETOOLS SUMMONYOUR INNER CREATIVE GENIUS Yup— it’s in there
- 16. Whowillberesponsible fordevelopingcontentand executingyourstrategy? ASSIGN OWNERSHIP Social media marketing takes time... and continuous engagement.
- 18. Looking For Work? Millennialswanttobe entertained…youcan’tjust useyournormalsalespitch forthisplan. SUMMON YOUR INNER CREATIVE GENIUS
- 19. CREATE A Social Media IN 8 STEPS
- 26. Createa PERSONA usingthishandyguide TAP HERE TO GO TO LINK
- 28. if this audience isn’t using your service… what are they doing to achieve the same outcome ?
- 37. Whatrelationshipwouldit havewithyourcustomer? My company is a leader! …coach, friend, teacher, etc.
- 43. Filloutyourprofiles completely Partialprofilesimply lackofeffort;take sometimetofillinall theblanks.
- 46. Mostsocialnetworkshave builtinmonitoringtools After a month or so you can set some benchmarks and new targets TAP TO JUMP TO LINK
- 48. EXAM P L E : Automate Scheduleposts,listentoconversationsand reviewyourmetricsallinoneplace(forafee).
- 49. Engage Don’tforgettotalkback– conversationsareatwo-way dialogue. Setsometimeasideeachday tolookatyourprofilesand respond–alittleattention paidherewillgoalongway. Use internships to determine the kind of career you want. Would you be interested in being my job search buddy?
- 50. CONTENT TIPS
- 56. Finditonline. Trythesesearchtools: >creativecommons.org >compfight.com Be sure to use only images without copyright infringement.
- 63. POOR GOOD BETTER
- 64. EXAM PLE: The image can’t be seen and appears sloppy. Information is friendly and conveys urgency. EMPLOYMENT SERVICES
- 65. EXAM PLE: This post does not include a picture and the #hashtag is not location specific. This post includes a picture of a person making it more relatable. It also includes an @mention which is great for online engagement. EMPLOYMENT SERVICES
- 66. EXAM PLE: The picture on the right is taken from Google images rather than using the image that generates automatically when sharing a linked article. ENTREPRENEURSHIP
- 67. EXAM PLE: Give reasons to encourage young entrepreneur growth. Follow and retweet local and famous entrepreneurs to inspire millennials. This tone is conversational and stirs curiosity. It would be better with a picture. This would be more appealing if it had an image and included a #hashtag. ENTREPRENEURSHIP
- 68. EXAM PLE: The post on the left is good but needs a different picture if trying to reach millennials. The image should support the subject while offering new information and ideas. An urgent call to action is more likely to get an immediate response. SKILLS TRAINING
- 69. EXAM PLE: Millennials are unlikely to respond to a Tweet that doesn’t offer incentive. There is no picture and the #hashtag used does not coincide with their professional message and purpose. There is a price included, a question asked and a picture. All of these will gain the attention of millennials. SKILLS TRAINING
- 70. EXAM PLE: Posting on LinkedIn is similar to Facebook in that people can like and comment on your posts. LinkedIn works well for posts on workshops, training and professional development. Get involved in groups like the Brantford Entrepreneurs LinkedIn group or create your own to promote an online discussion and provide information. PROFESSIONAL DEVELOPMENT
- 72. 1.3 billion monthly active Facebook users 75% of the engagement on a Facebook post happens in the first 5 hours Populate your news feed and place targeted advertising; news feed ads are an effective, cost-efficient choice. TAP FOR BY THE NUMBERS CONSIDER THIS
- 73. 288 million monthly active Twitter users 500 million Tweets are sent per day 80% of Twitter active users are on mobile devices Present your brand and start connecting; test some promoted tweets. TAP FOR BY THE NUMBERS CONSIDER THIS
- 74. 187 Million monthly active LinkedIn users There are over 39 million students and recent graduates on LinkedIn 41% of LinkedIn visits are via mobile devices 44,000 = the average number of daily LinkedIn job applications Create a business profile, post regularly and get involved in groups; use targeted ads and sponsored updates. TAP FOR BY THE NUMBERS CONSIDER THIS
- 75. 12 million+ people blog via social networks 23% of Internet time is spent on blogs and social networks Companies with a blog have 97% more inbound links than others (WOW!) B2B marketers using blogs generate 67% more leads Blogs should be updated regularly with casual articles about specific topics. BY THE NUMBERS CONSIDER THIS
- 76. 200 million monthly active Instagram users 20+ billion Instagram photos have been shared to date 70 million active Pinterest users There are 400 million Snapchat snaps per day Photo and video sharing is growing rapidly, join in. INSTAGRAM PINTEREST SNAPCHAT BY THE NUMBERS CONSIDER THIS
- 77. EXAMINER MASHABLE HUBSPOT M-PROFS Once you have a plan you may find yourself needing a bit more advice on how to use a specific social media site, how to create an ad, how to write a blog post… For more great tips on how to engage your customer using social media follow some of these great blogs. CONSIDER THIS
- 78. Brant Resource Centre Brant Skills Centre Brantford Public Library Career Link City of Brantford/OntarioWorks/ Brant Jobs Community Resource Service/ Employment Service County of Brant (Economic Development) Enterprise Brant Fanshawe Employment Services Grand Erie Business Centre Grand River Employment andTraining Haldimand County Economic Development Haldimand/Norfolk Social Services Kissinger HR Services Norfolk Economic Development St. Leonard’s Community Services Venture Norfolk Thank you to our partners for supporting this project.
- 79. ThisEmploymentOntarioProjectisfundedbytheGovernmentofOntario.Theviewsexpressedinthisdocumentdonot necessarilyreflectthoseofEmploymentOntario.ThematerialinthisreporthasbeenpreparedbyWPBGEandisdrawn from a variety of sources considered to be reliable.We make no representation or warranty, expressed or implied, as to its accuracy or completeness. In providing this material, WPBGE does not assume any responsibility or liability. OUR VISION A skilled, adaptable workforce contributing to a vibrant economy
- 80. Prepared By: Christina DeVries Communications/Project Officer Workforce Planning Board of Grand Erie Graphic Design: Cath Strung Strung Design House Inc.