3. DIGITAL IS CHANGING THE WORLD
The wearable devices market will
grow from
$1.4 billion this year to
$19 BILLION BY 2018
Reviews & word of mouth are
increasing their influence on
consumer trust
top global brands
are digital
at the core
Move sequentially between
Screens and devices to complete
a task
are more likely to recommend a
brand that offers a simpler
experience
Amazon and eBay
are the only
pure retailers
on the list of the
3.5 X more
than radio/TV ads
4 out of 5
98%
OF CONSUMERS
80%
OF CONSUMERS
TOP 100 BRANDS
Source: :Accenture
4. DIGITAL REALITIES WE CAN’T ESCAPE
Delight and disdain will be broadcast
Switching is easier than ever
The funnel is not linear nor circular.
Lines are blurring between marketing,
commerce and service.
Media, devices and platforms contnue to
be democratized.
Pace of technology and device
innovation is unprececented
New digital competitors are reimagining
services
New partnerships and new ecosystems
being formed
EMPOWERED CUSTOMERS ENGAGEMENT ON THEIR TERMS
PLATFORMS AND DEVICES
CHANGE THE PLAYING FIELD
THERE IS A NEW FACE
OF COMPETITION
Source: : Accenture
23. 3 Key take aways
1) NEW REALITY = CHANGE IN CONSUMER PROBLEMS
2) INNOVATION ACROSS CONSUMER JOURNEY TO SOLVE THESE
3) STORYTELL ACROSS ALL TOUCHPOINTS CONSISTENTLY
BETTER CUSTOMER EXPERIENCES & SATISFACTION
