Join me in this webinar, where I will share with you how to get more clients using your signature story in our next Overcoming Mediocrity anthology book project, because it DOES WORK!
Why on earth would you want to share your personal story?
When it comes to your story, here’s the million-dollar truth:
You must tell your story because your signature story builds trust and creates a memorable brand for YOU. It positions you!
There are three reasons for this:
1. People Remember Stories
Your prospect might not remember the first thing you said with your facts, features or data, but tell her your story of how you lost over 100 pounds and are now a dedicated weight-loss coach who knows how to get proven results because THAT is what she will remember.
Because stories are visceral, stories are universal and they connect with our hearts.
2. People Need Personal Connection
More than ever, we are all seeking deeper connections beyond reading today’s Facebook news feed. When it comes to your marketing materials, always think in terms of connection with your prospects and clients. And make sure you learn how to use your signature story as a part of your marketing.
Your story builds trust. It tells your prospect that you’re real and that you “get” her.
3. People Need Trusted Resources
Knowing how to position yourself is crucial in your marketing. Sharing your signature story will allow you to speak into your prospect’s head and their heart at the same time. When you are honest enough to share your story, they recognize that you are a vulnerable and “real” person and this will help them to feel comfortable working with you (HEART). This, of course, is also an opportunity to share your results, numbers, certifications, publications, sales, speaking dates, etc. in your story and also in your author bio (HEAD).
Both head and heart matter to your clients.
So, when it comes to your work in the world – whether you’re trying to get customers, clients, readers or patients – your story, your vulnerability has to be a piece of the puzzle.
Let me help you bring it all together by featuring you in our next Overcoming Mediocrity book project. Not only will we do everything for you (except write your story) to publish and print your new book, but we have many avenues that we implement to market you and your brand where we highlight your new “Published Author” status.
NEED TO KNOW MORE?
All of the details for this project are housed in our project website. http://www.dpwnpublishing.com/
http://mybusinesscardbook.com/
http://youtu.be/EB0P_snpvV8