How to use your story to get more clients
Join me in this webinar, where I will share with you how to get more clients using your signature story in our next Overcoming Mediocrity anthology book project, because it DOES WORK! Why on earth would you want to share your personal story? When it comes to your story, here’s the million-dollar truth: You must tell your story because your signature story builds trust and creates a memorable brand for YOU. It positions you! There are three reasons for this: 1. People Remember Stories Your prospect might not remember the first thing you said with your facts, features or data, but tell her your story of how you lost over 100 pounds and are now a dedicated weight-loss coach who knows how to get proven results because THAT is what she will remember. Because stories are visceral, stories are universal and they connect with our hearts. 2. People Need Personal Connection More than ever, we are all seeking deeper connections beyond reading today’s Facebook news feed. When it comes to your marketing materials, always think in terms of connection with your prospects and clients. And make sure you learn how to use your signature story as a part of your marketing. Your story builds trust. It tells your prospect that you’re real and that you “get” her. 3. People Need Trusted Resources Knowing how to position yourself is crucial in your marketing. Sharing your signature story will allow you to speak into your prospect’s head and their heart at the same time. When you are honest enough to share your story, they recognize that you are a vulnerable and “real” person and this will help them to feel comfortable working with you (HEART). This, of course, is also an opportunity to share your results, numbers, certifications, publications, sales, speaking dates, etc. in your story and also in your author bio (HEAD). Both head and heart matter to your clients. So, when it comes to your work in the world – whether you’re trying to get customers, clients, readers or patients – your story, your vulnerability has to be a piece of the puzzle. Let me help you bring it all together by featuring you in our next Overcoming Mediocrity book project. Not only will we do everything for you (except write your story) to publish and print your new book, but we have many avenues that we implement to market you and your brand where we highlight your new “Published Author” status. NEED TO KNOW MORE? All of the details for this project are housed in our project website. http://www.dpwnpublishing.com/ http://mybusinesscardbook.com/ http://youtu.be/EB0P_snpvV8
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How to use your story to get more clients
- 1. How to use YOUR Story to Get More Clients “ Christie Ruffino
- 2. Welcome Christie Ruffino President/Founder Dynamic Professional Women’s Network
- 3. Are you a leading professional in your field and you are looking to grow your business? IsthisWebinarforYou?
- 4. Do you have valuable knowledge in your head that could help others if shared? IsthisWebinarforYou?
- 5. Do you have a story to share and a legacy to leave? IsthisWebinarforYou?
- 6. Are you tired of spending valuable time and $ on unsuccessful marketing and social media tactics? IsthisWebinarforYou?
- 7. If your current and future clients would appreciate your new author status ThisWebinarisforYou!
- 10. Christie Ruffino Dynamic Professional Women’s Network www.dpwomen.com
- 11. You Too Can Become an Author to Build Your Business and Boost Your Revenue!
- 12. Your Own Book Step Two Production - Writer, Editor, Proofreader, Cover Designer & Formatter. Register your book to get it’s unique ISBN and Barcode. Printing Options - Printer specifications, eBook specifications for Kindle, eBook specifications for Nook, eBook specifications for the iBookstore, Setting up through Amazon as an author or a vendor, Where to print for bulk quantity (big $ savings), How to price for quantity sales. Marketing – Facebook, Twitter, LinkedIn, Pinterest & Google+. Your Book Website - Who to hire to design, What pages to include, How to make an amazing first impression with your site, How to position the calls to action, How to capture emails of your visitors & How to drive traffic to your website. PR - Press release writing and distribution, Researching outlets, Submitting queries & Following up on leads. 20-25 25-30 50+ 25–50 Total = 100+ My Story is not that Special? My Story is not related to my biz? I am not a writer? I can’t afford all of the costs?
- 14. Imagine!
- 15. You Will Get You will be part of a group of women that will foster new relationships and opportunities. The power to make an impact with others by sharing your story. Instant exposure and credibility with your new published author status. The most powerful tool for marketing you and your business. Opened doors for new opportunities, speaking engagements and partnerships. Story placement in book (2000 word max) Basic editing and formatting of story submission Complete author bio in the book with photo and business contact information Publishing and perfect-bound paperback printing by DPWN Publishing Electronic version of the book (e-book) Facebook community group only available to DPWN Publishing authors Unique page feature on project website with hyperlinks and customized SEO You will be able to purchase additional books at deep discounts and resell it for your own profit.
- 16. + PLUS + Your photo on the front or back cover Social media exposure for you and your story Prepared press release announcing the launch of your book Prepared media pitch/story angle and project one page Marketing strategies by DPWN Publishing to become an Amazon #1 Best Selling Book Premium Marketing and PR Opportunities Personalized Project Color Bookmarks Personalized Project 5 ½ x 8 ½ Color Postcards 12-24 Print books depending on your participation level *As an extra bonus you will receive a FREE lifetime membership to our DPWN Virtual community
- 17. 2000 Word Story 300 Word Bio Professional Headshot www.dpwnpublishing.com Time and Financial Investment Platinum 2,695 Gold 1,995 Silver 1,395
- 18. Why is NOW such a good time to invest in this type of business marketing? • FIRST of all, having a book is now the “New Business Card” which will be a huge advantage for you with your networking efforts. • SECOND, we are doing this project at a fraction of the investment than other anthology projects. Do the Research!!!!! • THIRD, I am offering exclusive Webinar Discount $$$$400 Savings All Levels $$$$ Join Our Author Team Today! ++ PLUS ++
- 19. ++ Platinum ++ ++ Bonus ++ Additional, customized press release announcing you as a New Featured Author $1,500 Retail Value FREE More Special Offers ++ PLUS ++
- 20. ++ Silver ++ ++ Bonus ++ $995 Make it Happen Offer ++ PLUS ++
- 21. Do the Math…. Book Sales – Profit on each book estimated to be$14.95 • Sell 10 – Earn $149.50 • Sell 50 – Earn $747.50 • Sell 100 – Earn $1,495.00 www.dpwnpublishing.com
- 22. 1st Quarter 2015 (February Target) PublishedAuthor StoryDeadline:Dec12th Based on Availability 72=hour Discounts
- 23. www.dpwnpublishing.com 1. $400 Discount Code LOMDISC Based on Availability 72=hour Discounts