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Finding better ways to innovate by rethinking the essence of real estate.
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Rethinking Real Estate
1.
Rethinking Real Estate: Building Connected Communities Tales from yesterday to inform tomorrow. www.helloESP.com
2.
The anthropological object is very important to the architecture and building of communities.
3.
4.
Modern real estate must understand how communities naturally emerge to innovate and get to the heart of community building today.
5.
The building blocks...
6.
..are the same.
7.
By gaining an understanding of how things came to be and how they evolve We can understand the dynamics that are crucial for their survival and success.
8.
We need to remember why we're building things not just copy the status quo because it's there. What does a community mean to you?
9.
Many modern communities are selling features. What really matters to people are more intangible aspects: security freedom to be themselves community of support accomplishment shelter
family
10.
11.
Selling homes on features makes the home a commodity You can only compete with people based on who has the most features in their homes Instead, look at the social, cultural, and economical values people place in communities These cannot be replicated so easily.
12.
ESP helps define and understand the local culture, values, and behaviors of communities What is their relationship with their home? What is their lifestyle? What social ideals do they want? What cultural norms do they live in? This informs the creation of integrated communities
13.
We gain insight into: who they are their wants and needs Then we build communities that fit their lives today and help them grow into a community that fits their values
14.
We experience their homes with them, look at their artefacts, what makes their home special to them, and we get to the core of their motivations, desires, beliefs, and values. By putting ourselves as close to "in their shoes" as possible, we gain hidden insights into the world as they see it.
15.
16.
Let us not just create housing communities Let us deeply and empathetically develop communities where people will love to spend their lives
17.
Some people say you build houses..
18.
We say you build...
19.
A checkpoint for their college graduate to come back home to...
20.
...where family can be accepted for who they are, quirks and all
21.
...where the kids took their first steps
22.
...where family memories and traditions are made
23.
The better we understand their lives, the more we can connect with them to make these experiences real for new buyers
24.
Let's build communities differently. The way they were made to be.
25.
26.
Let's get to know the real lives of the people living here. By connection, and empathy. Helping them build lives they've always dreamed of.
27.
28.
Let's get back to it's essence.
29.
www.helloESP.com inquire@helloesp.com (559) 549-3353
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