2. âStraight Aâ
Alberta
BACKGROUND:
⢠University of Florida family, youth and
community science senior
⢠Finishing her final two semesters at UF
⢠Active outdoor lifestyle
DEMOGRAPHICS:
⢠Female
⢠18-21
⢠Finances dependent on parental
assistance
⢠Urban
IDENTIFIERS:
⢠Outdoorsy, spontaneous, adventurous
⢠Takes trips, goes on spontaneous
adventures, is loyal to brands sheâs
passionate about
3. âStraight Aâ
Alberta
GOALS:
⢠Get a job after graduation
⢠Invest in relationships and maintain
social identity with clubs and groups
sheâs involved with
CHALLENGES:
⢠Competition for available jobs
⢠Time management
HOW WE HELP:
⢠Providing comfort food for
hardworking college students
⢠Providing relatively healthy, high-
quality food at a price college
students can afford.
4. âStraight Aâ
Alberta
REAL QUOTES:
⢠âI love Chipotle because itâs a
healthy meal that always leaves
me feeling satisfied.â
⢠âAlthough Chipotle is more
expensive, I donât mind paying
more for better quality.â
⢠âI wish the steak wasnât extra
expensive.â
COMMON OBJECTIONS:
⢠Iâm worried that Iâm eating out
too much
⢠I donât think itâs healthy for me
to eat so much Chipotle
5. âStraight Aâ
Alberta
MARKETING MESSAGING:
⢠Good food at an affordable
price
ELEVATOR PITCH:
⢠We provide quick, delicious
food that provides
nutrients and comfort, and
is affordable to all
members of the
community.
SOCIAL PLATFORMS:
- Twitter
- Facebook
- Snapchat