How you structure and label the pages of a website has a material effect on SEO. Chris Warden has put together the best practices for how to properly label and structure you site

2. URL and Site Structure
How you structure and label the pages of a website
has a material effect on SEO. Most professional SEO
consultants get paid to fix “on site” issues caused by
poor URL and site structure.
Search engines continue to improve their ability to
index and understand poorly structured websites.
However, best practices should be adhered to in
building your site. Many website builders and content
management systems used by beginners and small
companies produce poor URLs that hurt SEO.
Let’s define what good URL and site structure is, and
review some examples of it in proper use.

3. URL Structure
• URL Structure
• URLs should be descriptive and labeled with a
keyword(s).
• Each page on a website should target one keyword,
and be named with that keyword. Ex: Your “About”
page should be named “about.html”.
• All folders should follow a similar naming pattern.
• “Clean” URLs contain only keywords, not numbers or
code.

4. URL Structure
Ex: A good URL for a site about soccer, and a page
that sells Nike soccer shorts is this: http://
www.soccerpro.com/Nike-Soccer-Shorts-c358/
Ex: A bad URL for the same site would be:
http://www.soccer.com/Navigation.process?
Ne=178&N=4294960224+369

5. Site Structure
• Site structure means how you layout your website,
and how each page is linked to one another.
• Every page on a site should have a clear “click
path” from/to the home page. This means user
should be able to click directly from the home page
on to any page of the site, in as few clicks as
possible.
• Proper site structure includes a Site Map.
• Most sites are broken down into categories,
displayed in their main navigation. Ensure that your
site has intuitive navigation labeled with keywords
that are easy for both people and search engines to
understand.

6. Site Structure
Ex:
Con(nue
with
the
soccer
example.
Soccer.com
sells
Nike,
Adidas,
and
Puma
brand
shoes.
Their
naviga(on
should
include:
Home
|
Nike
|
Adidas
|
Puma

7. For More Info
Please check out:
spreadeffect.com/blog
@ChrisWarden_SE