Title tags and meta descriptions are some of the most basic attributes of a website or page that matter for SEO. Every page on a website should have a unique title tag and meta description.

2. Title Tags and Meta Descriptions
Title tags and meta descriptions are
some of the most basic attributes of a
website or page that matter for SEO.
Every page on a website should have a
unique title tag and meta description.
Let’s define what these page attributes
are, and review some examples of them
in proper use.

3. Title Tags
• A title tag is the short label inserted inside
the <title> code on a webpage. Title tags
are usually at, or near, the top of the code.
• You can see a page’s title tag up in the “top”
of your web browser.
• Title tags are generally what search engines
display in their listings for a webpage.
• Every page needs a short, unique,
descriptive title tag.
• Title tags should not be more than 80
characters in length.
• Do not “keyword stuff” a title tag. It is not a
“ranking wishlist”.

4. Creating Title Tags
For Example: You are an accountant based in
Escondido. You are building a 3 page website to
describe your services. The site will have a home/
index page, a contact page, and a page about your
fees. These are the pages and title tags you
should create:
Index
page:
www.escondidocpa.com
Title
tag:
Escondido
CPA
and
Accoun:ng
Professional
–
Your
Name
Contact
page:
www.escondidocpa.com/contact.html
Title
tag:
Contact
Escondido
CPA
at
760-­‐384-­‐1212
Today
Fees
page:
www.escondidocpa.com/fees.html
Title
tag:
CPA
Rates
and
Fees
–
Escondido
*Remember,
)tle
tags
are
what
search
engines
display
in
their
lis)ngs.

5. Meta Descriptions
• Meta descriptions are brief 1-2 sentence
descriptions of a web page.
• They are labeled <meta=”description”>
inside your page code, and are usually near
the <title> tag at the top of the page/code.
• Meta descriptions should not be longer than
250 characters.
• Meta descriptions are typically displayed in
search results beneath the link for your
page, and should invite users to click on
your listing.
• Every page on a website should have a
unique meta description.

6. Creating Meta Descriptions
Ex: Continuing with our Escondido accountant website example,
here are some example meta descriptions for each of the 3 pages.
Index page: www.escondidocpa.com
Meta description: “Professional CPA and Accounting services in
Escondido from EscondidoCPA.com. Call today and get a free
consultation on tax planning, business accounting, and more.”
Contact page: www.escondidocpa.com/contact.html
Meta description: “Contact EscondidoCPA.com at 760-384-1212
for a FREE consultation for your business or personal taxes. 20+
years experience, licensed CA CPA #18LA8H3.
Rates page: www.escondidocpa.com/rates.html
Meta description: “Competitive rates for professional CPA services
in Escondido. Get a quote and a free consultation for your taxes or
accounting call 760-384-1212.”
*Remember,
your
meta
descrip)on
must
be
unique.
Think
of
it
like
an
“ad”.
Search
engines
typically
display
snippets
of
meta
descrip)ons
in
their
results.
Invite
the
user
to
click

7. For More Info
Please check out:
spreadeffect.com/blog
@ChrisWarden_SE