http://www.smmulive.com/register - 5 Social Media Mistakes You Don't Want to Make in 2012 social media,social media management,social media marketing,social media webinar

1. 5 Social Media Mistakes You Don’t
Want To Make in 2012

2. It’s the time of year when we reflect
on our mistakes – so that we don’t
blunder into them again in 2012.
We’ve been thinking a lot about what
has worked this year, and what hasn’t,
and how you can make sure to avoid
those horrid mistakes before they
creep up on you. That’s why today,
we’re sharing our top 5 list of social
media mistakes, and how you can
prevent them from happening.

3. #1: Ignoring Third Party Apps

4. Social media is complex and
multifaceted – for every platform
you’re on, there’s a thousand other
apps you could use to improve your
performance there. Just look at the
apps available for Twitter and
Facebook these days! Your number 1
mistake in 2012, will be to ignore these
third party apps. They should be part
of your social strategy, and if they’re
not, you better investigate why.

5. #2: Publishing Too Much

6. Many social media sites say it’s good
to publish fresh content often, which is
true – except when it forces you to
compromise on your level of
engagement.

7. It’s a common mistake to go about
your strategy without remembering
that interaction is more important
than content. If you have tons of great
content, but very little communication
to show for it – cut down on the
content, and focus on your fans.

8. #3: Shying Away From Your Goals

9. Social media is as much about sales as
it is about interaction. There’s no point
shying away from the fact that you’re a
business, and you exist to make
money.

10. Focusing too little on your sales
content or marketing pitches can cost
you in the long run. None of us want
to be labeled spammers, so we tend to
be ashamed of selling. Don’t be! Just
find new and creative ways to do it.

11. #4: Long and Tedious Content

12. Social media users are getting quicker,
busier and are less engaged than they
used to be 3 years ago. They zip
through content, consuming
enormous amounts of it each day.

13. Whatever you do, don’t waste time or
money focusing on long, tedious
content. It won’t be shared! Stick to
short articles, short, powerful sales
letters and quick videos – and focus on
making your pitches dynamic and easy
to consume.

14. #5: Running Your 2011 Facebook
Strategy

15. Facebook in 2011 will not be the same
as Facebook in 2012. They are rapidly
adding more features, and eliminating
old ones. You’ll want to concentrate on
this social platform even more in the
new year. Facebook is primed to reach
1 billion users soon, and if you can
perfect your 2012 marketing
campaign, it will mean a big head start
for your business. Don’t get stuck
using old tricks!

16. Are you guilty of any one of these 5
common social media mistakes?
They’re easy to overlook, and get
wrong again and again. Don’t be
fooled! Simply tweaking each of these
strategies, to come up with something
more effective will boost your bottom
line in the new year. It’s time to
perfect those evolving marketing
plans.

17. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

18. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

19. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

20. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com