Join the Popular Crowd in Social Media and be Liked, Talked About and Shared by Christine Skelly and Taylor Fabus, Michigan State University, extension Horses. Extension specialists at Michigan State University have been working with various forms of social media through eXtension HorseQuest, My Horse University, Equine Business Network and Michigan Equine News. This presentation demonstrates what has and hasn’t worked with our Facebook, YouTube, Twitter and blogging efforts as well as the metrics we use to measure our success.
1. Join the Popular Crowd in Social Media and be
Liked, Talked About and Shared
Christine Skelly and Taylor Fabus
Michigan State University Extension &
eXtension HorseQuest CoP
eXtension Horses My Horse University Equine Business Network
extension.org/horses myhorseuniversity.com facebook.com/equinebusinessnetwork
facebook.com/pages/Horses-eXtension facebook.com/MyHorseU blogs.extension.org/horsebiz/
twitter.com/eXtensionHorses twitter.com/MyHorseU
youtube.com/eXHorses youtube.com/myhorseuniversity
discoverhorses.com/dr-skelly-horse-ownership-blog/
8. Monthly Planning :
MHU September Social Media Topics
• Week 1: Mosquito Bourne Diseases/West Nile Virus
– Sept 3: Labor Day photo
– Sept 4: What is West Nile Virus? MHU expert Dr. Tom Lenz http://www.aqha.com/Video/Health.aspx video series
– Sept 5: Ten Tips for Reducing your West Nile Risk: http://www.aaep.org/health_articles_view.php?id=229
– Sept 6: Increased West Nile in 2012
• http://www.thehorse.com/ViewArticle.aspx?ID=20499
– Sept 7: Friday Funny
• Week 2: Sept 10-14 Selecting a Trainer
– Sept 10: Tips for selecting a trainer
• http://www.equisearch.com/uncategorized/choosing-horse-trainer/
– Sept 11: Questions to ask a prospective trainer:
• http://www.extension.org/pages/20384/questions-to-ask-a-prospective-trainer
– Sept 12: We want to know! Do you/have you utilized the services of a professional trainer? Don’t forget to tag them in the comments!
– Sept 13:
– Sept 14: Friday Funny
12. Value Added Posts
• Types of information: Original content =
Value added
– Relevant/Current
– Basic and advanced
– Fans provide info
– Breaking News
• Goal:
– Liked
– Commented on Image will help Metrics:
find post in 18 Likes
– Shared Newsfeed 6 Shares
6 Comments
37. Brainstorm and Share
• Break into small groups
• Each participant develop an “added value” post for Fan or Personal
FB page. Suggestions include:
– Ask Question/Solicit Advice
– Informational
– Poll
– Humorous
– Appreciation
– Call to action
• Share posts with your group
