DESIGNING AND EXECUTING BLUEPRINTS FOR PROFITABLE CHANGE Developed, implemented and drove Goodwill's Retail Backroom Operation Strategies to increase overall efficiency related to cost and process improvement. Partnered with appropriate business partners and process improvement areas to assess new processes, systems and technology to ensure operational excellence. Worked as the liaison between the Goodwill's retail teams and the corporate merchant and supply chain teams.

1. Chris Simon
Director of Donated Goods Logistics at Goodwill-Easter Seals Minnesota
For more details, check my online resume : www.doyoubuzz.com/chris-simon
CONTACT
simon.chris@comcast.net
9700 Greenspruce ave 55443
Brooklyn park, United States

Goodwill Easter Seals MInnesota
Since February 2016
EXPERIENCE
Director of Donated Goods Logistics
Direct strategic initiatives in all aspects of the division’s
logistics, salvage/recycling and donation
acquisition process to meet or exceed corporate goals.
Supports retail operations and other
corporate divisions to achieve organizational goals and
initiatives.
GENERATING SOLUTIONS TO DRIVE SALES AND PROFIT |
Developed, lead, and supported the strategic plan for the
Transportation and Distribution Organization, driving overall
logistics cost savings.
• Reduced Storage trailer needs by 50% by focusing on the
processing and sale of Salvage and Recyclable aftermarket
commodities
• Developed a warehouse inventory tool to provide weekly
inventory
BUILDING COALITIONS FOR PROFITABLE CHANGE | Recycling
Opportunity Benefit
• Collaborated cross-functionally and effectively changed the
view of recycling from a strictly profit view point to one of an
opportunity benefit which combines recycling income,
sustainability and reduction of garbage trash bills and
associated taxes.
• Diverted 12,000 pounds of plastics in first 2 weeks of
changes generating a opportunity benefit of 10 cents a lb
GENERATING SOLUTIONS TO DRIVE SALES AND PROFIT |
Partnered with Retail stores and Divisional teams to ensure
retail backroom execution meets Goodwill’s efficiency
standards.
• Provided guidance on accurate replenishment percentages,
inventory max levels, productivity, and truck schedules.
• Supported the field to ensure backroom is optimally aligned
for maximum efficiency as seasonality and inventory needs
require. Worked as the liaison between merchant and supply
chain partners on communication and execution
accountability, to include but not limited supplies, store to
store transfers, send backs, etc.
• Managed the processes, design and procedures regarding
retail backroom operations. Partnered with Retail Operations
Managers and Supply Chain to develop operational standards,
training initiatives and SOPs. Updated all production room
layouts to improve productivity and profitability.
Visual Merchandising
SKILLS
Space Planning     
Signing     
Cross Merchandising     
MERCHANDISE
PRESENTATION SPACE
STRATEGY
Merchandising     
Assortment     
Planograms     
Shelving     
Process Improvement
Prototyping     
Innovation Catalyst     
Generating Solutions
to Drive Sales and
Profit
    
Supply Chain Optimization
Inventory
Management
    
Stockroom organiztion     
NOP Reduction     
Shortage Reduction     
Others
Store Management
Merchandising
Profit
Retail
Loss Prevention
Driving Results
Big Box
Store Operations
Customer Service
Visual Merchandising
Inventory Control
Inventory Management
Planograms
Performance Management
Shrinkage
P&L Analysis
P & L Ownership
Consumer Behaviour
Retail Category Management
Critical Thinking
Merchandise Planning
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2. Contact me at:
simon.chris@comcast.net
DESIGNING AND EXECUTING
BLUEPRINTS FOR PROFITABLE
CHANGE
Developed, implemented and drove
Goodwill's Retail Backroom
Operation Strategies to increase
overall efficiency related to cost and
process improvement. Partnered
with appropriate business partners
and process improvement areas to
assess new processes, systems and
technology to ensure operational
excellence. Worked as the liaison
between the Goodwill's retail teams
and the corporate merchant and
supply chain teams.
Acted as Primary Category Insights
Liaison between stores and buyers
for Men's, Women's, Shoes,
Accessories, Childrens, Jewelry,
Entertainment, Electronics and
Holiday Candy divisions. Including
assortment, planogram
development, space productivity and
floor mapping.
Known as an Innovation Catalyst,
unleashing employees creativity by
embracing experimentation, noticing
friction points and implementing
solutions to improve results.
Expert at conducting thorough
operational assessments, educating
stakeholders and building coalitions
for change, generating solutions to
drive sales and profits, and
facilitating continual process
improvements.
Ability to recommend, influence and
drive transformative change.
District Payroll and P&L captain for
9 years in largest sales district in
Target Corporation
"Chris is a very operationally
oriented leader that ran a number
of high profile and complex stores in
my region over a number of years.
He is very driven around results and
I found him to be very creative in
solving problems and delivering
solutions that add value. I highly
recommend him!"
Bryan Berg, Senior Vice President
Previously, as Regional Manager, led
a field staff covering 800+ Target
stores and 1 billion in sales.
Exceptional ability to influence
without direct authority and build
effective partnerships
Skills include
• Supply Chain Optimization
• Prototyping
ABOUT ME
DESIGNING AND EXECUTING BLUEPRINTS FOR PROFITABLE CHANGE
Since April 2014
INDEPENDENT RETAIL OPERATIONS /
CPG CONSULTANT
Category Manager, Regional Field Management, Director or
Retail Consultant in CPG, retail, consulting, merchandising,
category management or consumer manufacturing sectors,
seeking a new opportunity.
GENERATING SOLUTIONS TO DRIVE SALES AND PROFIT |
Strategic Consulting
Consulted with Advanced Veterinary Care on merchandising
strategies for retail product.
• Provided MAPS (Merchandising, Assortment, Pricing and
Shelving) insights to Vet Clinic
• Offered guidance on sequencing and priorities
GENERATING SOLUTIONS TO DRIVE SALES AND PROFIT |
Strategic Consulting
Consulted with major retailer on their omni channel platforms
to identify new approaches and solutions.
• Identified inconsistencies of product instock information
between platforms resulting in lost sales.
• Discovered stock shortage on product priced differently on
line and picked up instore incurring operational inventory
loss.
• Analyzed communication of delivery status on online orders
and advised that timing of communication and inaccurate
shipping information was not creating confidence in the
shopping experience.
GENERATING SOLUTIONS TO DRIVE SALES AND PROFIT |
Strategic Consulting
Consulted with Riesbecks foods on MAPS for hot beverage
category
• Provided shopper/category/brand insights on coffee/ tea
category including product depth and shelf space
GENERATING SOLUTIONS TO DRIVE SALES AND PROFIT |
Strategic Consulting
Consulted with major sporting goods vendor on presentation
and assortment improvement ideas with Target to improve
planogram productivity.
• Lead strategic direction for retailer and vendor by providing
insights for current business and future opportunities.
MENTORING | Career Consulting
• Provided executive coaching for leaders in transition.
Mentored from career decision making advice to interviewing,
job search training and Linkedin training.
INTERIOR DESIGN | Consulting
Advanced Veterinary Care
• Selected interior finishes and design architectural elements
for veterinary clinic
ChefsBest®
Since August 2015
Advisory Board Member
As part of 6-member Board, advise CEO and collaborate on
Key Business Strategy, Merchandising,Supply Chain
Optimization, Prototyping, Space Planning, Visual
Merchandising, Inventory Management, Purchase Design and
Process Improvement.
Cross-functional Team
Leadership
Creativity
Driving Sales Performance
Leadership
P&L
Recruiting
Training
Sales
Customer Satisfaction
Team Leadership
Management
Strategy
Retail Sales
Hiring
Multi-unit
Others
INTERESTS
Coaching baseball,
reading,hiking, vacationing with
family
Category Management, Regional
Field Management, Retail
Consulting
Merchandising, Prototyping,
Strategic, Operational Planning ,
Category Analysis, Customer
Service, Satisfaction, Inventory
Management, Team, Employee
Development, P&L, Resource
Management, Strategic Business
Analysis, Revenue Optimization,
New Program Pilots, Process
Improvement, Creativity, Outside
the box, Entrepeneur,
Intrapeneur
2 / 72 / 7Resume created on

3. DESIGNING AND EXECUTING BLUEPRINTS FOR PROFITABLE CHANGE
Since April 2014
INDEPENDENT RETAIL OPERATIONS /
CPG CONSULTANT
Category Manager, Regional Field Management, Director or
Retail Consultant in CPG, retail, consulting, merchandising,
category management or consumer manufacturing sectors,
seeking a new opportunity.
GENERATING SOLUTIONS TO DRIVE SALES AND PROFIT |
Strategic Consulting
Consulted with Advanced Veterinary Care on merchandising
strategies for retail product.
• Provided MAPS (Merchandising, Assortment, Pricing and
Shelving) insights to Vet Clinic
• Offered guidance on sequencing and priorities
GENERATING SOLUTIONS TO DRIVE SALES AND PROFIT |
Strategic Consulting
Consulted with major retailer on their omni channel platforms
to identify new approaches and solutions.
• Identified inconsistencies of product instock information
between platforms resulting in lost sales.
• Discovered stock shortage on product priced differently on
line and picked up instore incurring operational inventory
loss.
• Analyzed communication of delivery status on online orders
and advised that timing of communication and inaccurate
shipping information was not creating confidence in the
shopping experience.
GENERATING SOLUTIONS TO DRIVE SALES AND PROFIT |
Strategic Consulting
Consulted with Riesbecks foods on MAPS for hot beverage
category
• Provided shopper/category/brand insights on coffee/ tea
category including product depth and shelf space
GENERATING SOLUTIONS TO DRIVE SALES AND PROFIT |
Strategic Consulting
Consulted with major sporting goods vendor on presentation
and assortment improvement ideas with Target to improve
planogram productivity.
• Lead strategic direction for retailer and vendor by providing
insights for current business and future opportunities.
MENTORING | Career Consulting
• Provided executive coaching for leaders in transition.
Mentored from career decision making advice to interviewing,
job search training and Linkedin training.
INTERIOR DESIGN | Consulting
Advanced Veterinary Care
• Selected interior finishes and design architectural elements
for veterinary clinic
ChefsBest®
Since August 2015
Advisory Board Member
As part of 6-member Board, advise CEO and collaborate on
Key Business Strategy, Merchandising,Supply Chain
Optimization, Prototyping, Space Planning, Visual
Merchandising, Inventory Management, Purchase Design and
Process Improvement.
Cross-functional Team
Leadership
Creativity
Driving Sales Performance
Leadership
P&L
Recruiting
Training
Sales
Customer Satisfaction
Team Leadership
Management
Strategy
Retail Sales
Hiring
Multi-unit
Others
INTERESTS
Coaching baseball,
reading,hiking, vacationing with
family
Category Management, Regional
Field Management, Retail
Consulting
Merchandising, Prototyping,
Strategic, Operational Planning ,
Category Analysis, Customer
Service, Satisfaction, Inventory
Management, Team, Employee
Development, P&L, Resource
Management, Strategic Business
Analysis, Revenue Optimization,
New Program Pilots, Process
Improvement, Creativity, Outside
the box, Entrepeneur,
Intrapeneur
Resume created on

4. AlphaSights
Since October 2014
INDEPENDENT RETAIL OPERATIONS /
CPG CONSULTANT
Resource for management and implementation of the latest
technology and industry best practices. Strong understanding
of data mining, testing and modeling, and providing actionable
insights based on data trends. Using skills, experience and
talents to provide groundbreaking thinking and visionary
goals.
Provide practical, strategic and tactical Retail Business
Consulting in the following Areas of Expertise:
• Store Operations, Leadership, Training, Succession Planning,
Business Development, Budgeting, Expense Control, Strategic
Planning, Project Management, New Store Openings, Store
Remodels, Prototyping, Loss Prevention, Communications,
Logistics, Supply Chain
• Visual Merchandising, Store Design & Layouts, Planograms,
In-Store Set-up and Presentation Standards, Strategic
Merchandising, Point of Purchase (POP), Event Planning,
Vendor Shops,
Category Management
Goodwill Easter Seals Minnesota
December 2015 to February 2016
Field Donations Manager | Innovation
Catalyst
Lead strategic initiatives to support incoming donations and
the processing of those donations, pre-sorting operations of
donated goods, store backroom efficiencies for donations
flow, inventory control, analysis of efficiencies for stores
processing areas, yield testing of donations, analysis of
business and documentation of operating procedures.
GENERATING SOLUTIONS TO DRIVE SALES AND PROFIT | Off-
season / Category Overstock Production Room change
• Identified sales opportunity by sorting off-season and
category overstocks to be sold through outlets versus being
sold by the bale and sourced overseas.
• This process change resulted in a 1400% increase in sales
per pound
BUILDING COALITIONS FOR PROFITABLE CHANGE |
IMPROVED E-COMMERCE CHECK-IN PRODUCTIVITY BY 30%
• Conducted analysis and project work to explore future
supply chain capabilities to support e-commerce.
• Led cross functional team to improve efficiency of E-
commerce division. Implemented and communicated a new
best practice to increase Store transfer check-in speed by
30%, allowing for faster posting of online auction items and
driving sales.
ASSESSED AND DEVELOPED FIELD TOOLS TO IMPROVE
MERCHANDISE OPERATIONS
• Developed new follow-up tool to improve accountability with
personalized notifications and reminders to the field team.
• Improved execution of pricing initiatives by 90% across 45
store region
GENERATING SOLUTIONS TO DRIVE SALES AND PROFIT |
Outlet table fill and rotation strategy
• Identified opportunity to increase table fill by 50% and rotate
slower categories quicker.
• The strategy resulted in each DC being able to process 25
incremental trailers per year and comp sales increases of 22
basis points in each outlet
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5. Target
March 2005 to 2014
Store Team Lead | Sales Growth, Team
Leadership, Vendor Relationship,
Category Feedback with Buyers
Managed staff of 450 Sales Associates, 40 Team Leaders and
18 Assistant Managers in the #3 volume sales store in chain
with over $110 million in annual sales. Accountable for overall
operations, merchandising, project leadership, employee
performance, sales and profits.
BUILDING COALITIONS FOR PROFITABLE CHANGE
Selected as stores representative on company NOP taskforce.
Identified store non-planogram merchandise, researched
causes, and developed strategies to reduce and prevent
future issues. Reduced nonproductive inventory to historic
lows and increased open to buy dollars, improving stocks and
driving sales.
GENERATING SOLUTIONS TO DRIVE SALES AND PROFIT |
IMPROVED PERISHABLE MERCHANDISE PROFITABILITY BY
20%
Led cross functional team to improve profitability of
perishable departments. Identified merchandise selection,
cross merchandising opportunities, and waste improvement
reduction areas, enabling profitability improvements of 5-20%
across 300+ stores.
EDUCATING STAKEHOLDERS | CREATED SUSTAINABLE ROAD
MAP TO REDUCE SHORTAGE ACROSS REGION
Managed group (70 stores) as stock shortage captain.
Reduced stock shortage by 5 basis points across group by
training business partners and developing a process to
increase visibility and accuracy of stockroom inventory.
AWARDS | MERCHANDISING, OPERATIONS, TEAM
LEADERSHIP, PARTNERSHIPS
Awarded numerous HQ partnership awards for collaborating
with Merchandising and operational groups to improve
category sales or operational efficiencies.
Chosen to receive Group MVP and regional awards for
Leadership and Team Focused Scheduling (2012).
Received regional awards for Great Work life balance and
Accessories and Attachment Rate improvements (2011).
Target
March 2002 to 2005
Regional Sales Manager | Led
Entertainment Micro Marketing
Strategies, Remote Field Management
Remotely managed a regional field staff of 16 employees
implementing merchandising follow-up best practices across
800+ stores and targeted focus stores.
LED DISTRICT AND STORE MANAGEMENT ENTERTAINMENT
STRATEGY
Traveled nationally to meet with customers and deliver clear
company messages on merchandising initiatives.
CREATED ETHNOGRAPHIC RESEARCH AND ASSESSMENTS
Analyzed usage patterns to gain insight into customer use of
company products and services.
ASSESSED AND DEVELOPED FIELD TOOLS TO IMPROVE
MERCHANDISE OPERATIONS
Created visit guide scoring system and reference guide for
field teams to assess and teach store teams how to improve
sales and profits.
FIELD LIAISON FOR NEW PRODUCTS AND SET STRATEGY
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6. Partnered with Divisional GMs, Divisional Merchandise
Managers, Buyers, and Planning and Allocation to define
opportunities and provide input regarding evaluation and
analysis of new merchandising programs in test stores and
markets. Recommended appropriate action in response to
evaluations.
AWARDS | ONLINE OPERATIONS DIAGNOSTIC TOOL
Awarded Senior VP Award for creating operational tools that
stores could use to report issues to HQ (2004).
Target
October 1989 to 2002
Store Team Lead | Driving Pro table
Sales | P&L Management | Inventory
Control
Managed staffs of 30-250 Sales Associates, 8-40 Team
Leaders and 6-18 Assistant Managers in various stores
ranging in annual sales from $20 million to $80 million.
Accountable for overall operations, merchandising, project
leadership, employee performance, sales and profits.
BUILDING COALITIONS FOR CHANGE | GROCERY
Chosen to be the grocery consultant for first wave of Super
Targets opening in the Twin Cities. Provided consultation
regarding remodels and trained managers through Grand
Openings.
GENERATING SOLUTIONS TO DRIVE SALES AND PROFIT
Selected for two turnaround store assignments and drove
operational and merchandising standards to at or above
company guidelines.
FACILITATING CONTINUAL PROCESS IMPROVEMENTS | BEST
PRACTICE | NEXT PRACTICE
Used existing logistics systems to create a process to improve
productivity / safety and reduce reliance on off-site
warehouses.Educated regional staff on process and next steps
for action.
AWARD | LOW VOLUME STORE PROFITABILITY
Collaborating with HQ teams on merchandise selection and
inventory reduction to drive profitability in small market
stores (1993).
Food and Fuel Stores
January 1987 to January 1989
Store Manager | Training Manager,
Streamlined Operations
7-Eleven
January 1983 to 1986
Manager | Inventory Control | Sales
Growth
Responsible for day to day store operations, including
scheduling, training, and supervising employees and assistant
manager. Managed the store profits, and all controllable
expenses including labor, inventory levels, and cash and
inventory shortages.
• Successfully drove operational improvements in a inner city
store location. Improved sales, shortage and service.
• Managed training and development store where all district
training assessments were completed.
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7. Hallmark Cards
August 1979 to 1985
Assistant Store Manager | Driving sales
| Ordering
Responsible for store sets and displays. Coordinated seasonal
transitions and sales. Ordered merchandise to enhance store
selection and sales
Leaders Edge
Career Partners International - Executive Training
EDUCATION
The Leader’s Edge is designed for Director to C-Level leaders
who are ready to engage in a highly participative, fun
leadership development experience to achieve their next level
of effectiveness. Participants will include CPI Twin Cities’
Executive Forum group, along with others from a wide variety
of industries and job functions, from Finance to HR, Supply
Chain, Sales, Marketing, and more.
Bachelor of Science (BS)
University of Minnesota-Twin Cities
September 1983 to June 1989
Geography Urban Studies
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