A re-look at Psychology and User Experience and how knowledge from social psychology can help us design more compelling experiences.

1. Chris Riley
Senior UX designer at Seek
A (re-look) at Psychology and UX

2. What do we mean
when we talk about the
Psychology of UX?

3. Biological psychology
“I am not consciously thinking,
This is going to be a big hit with
the Cingulate Gyrus,”
- Erik Flowers

4. Research and methodology

5. Statistical significance
Isolating variables
Replication
Psychology research
Emphasis on qualitative methods
J. Adam Fenster. University of Rochester

6. Rapid iterations
Context
Actionable output
Design Research
Discovery and improvement

7. Knowledge and output from Psychology
7 +- 2 working memory (or maybe 4 +-2 )
Mental models
Choice and decision making (Hick’s Law)
Perception and Gestalt psychology

8. People are social
Technology is too

9. There has been an emphasis on information processing
But social effects are equally important
Emotional reactions are immediate
Persuasion
In groups and out groups
Social reciprocation

10. Thanks