Exploring the birth of a trillion-dollar industry.

1. Exploring the birth of a trillion-dollar
industry.
VIRTUAL REALITY IS HERE
— AND IT'S REAL

2. TODAY’S GOAL
Leave with a firm grasp on how “virtual & augmented
reality” can be an opportunities for your business —
and how they will change the face of business.

3. OUR JOURNEY
● What is VR & AR?
● Where are we at today?
● Who are the players?
● Where will it be used?
● A new paradigm

4. QUICK NOTE
We won’t be directly talking about machine learning.
All of these systems will be underpinned by ML
systems, so ML is applied.

5. WHAT IS VIRTUAL REALITY?

6. 1992

7. 2016
Fully
computer-generated
environment that lets you
experience a different
reality.
youtube.com/watch?v=4pFDjJHNhAU

8. WHAT IS AUGMENTED REALITY?

9. COMPOSITE VIEW
Computer-generated
graphics superimposed
onto — and in the context
— of a real world view.
Also called “mixed reality.”

10. WHERE ARE WE AT TODAY?

11. TIMELINE
● 2016 Q1 — $1.1 billion invested in VR/AR
● 2016 — 10 million downloads of Google Cardboard
● 2018 — 28 million paying customers (VR content)
● 2020 — $30 billion market
● 2025 — 500 million headsets sold annually
fool.com/investing/general/2016/02/01/virtual-reality-in-2016-4-stats-everyone-should-kn.aspx

12. ENTERING MAINSTREAM
Crosses all industries.
youtube.com/watch?v=LIkdhCA3Je0

13. A NEW PARADIGM IN
ENTREPRENEURSHIP

14. SOFTWARE IS EATING THE
WORLD
Rules of the game have
changed for business.
youtube.com/watch?v=D1MzfcS2TDQ

15. AND...
Machine learning is eating the software.

16. AND NOW...
Virtual Reality is creating completely new worlds.

17. WHO ARE THE PLAYERS?

18. FACEBOOK OCULUS
October 2016
mashable.com/2016/10/07/mark-zuckerberg-vr-demo-oculus

19. GOOGLE DAYDREAM
The new way to do
anything Google.
youtube.com/watch?v=lo3GTYSFhzw

20. GOOGLE TANGO
Digitize your world.
youtube.com/watch?v=iHN4c7FYXYs

21. MAGIC LEAP
$1.4B in startup
funding.
Something — very —
big is happening.

22. MICROSOFT HOLOLENS
Long live the hologram.
youtube.com/watch?v=ihKUoZxNClA

23. META
“Neuroscience-driven
interface.”
youtube.com/watch?v=x6XcZOP-PKU

24. HIGH FIDELITY
From the creator of
Second Life.
Second Life economy
exceeds $500M ...in real
dollars.
youtube.com/watch?v=tf6KOYKU0Yg

25. EYEFLUENCE
A new paradigm in
human-computer
interface.
Recently acquired by
Google.
youtube.com/watch?v=Zn2Jg1Om-48

26. WHERE ARE THE USES?

27. VR GAMING
Massive market.
youtube.com/watch?v=9zaxawSEVXo

28. SOCIAL VR
The future of
Facebook?

29. VR E-COMMERCE
A completely new
world for stores
...literally.

30. VR TEST DRIVES
● Cars
● ATVs
● Snowmobiles
● Motorcycles
● etc.
youtube.com/watch?v=9xFxbHCFRdg

31. VR MUSEUMS
See all the great works.

32. VR TRAINING
Learn by doing.
Without all the cost
and risk of doing it live.
youtube.com/watch?v=3Ni5L6R6uq8

33. VR REAL ESTATE
The evergreen
open house.

34. VR EVENTS
No more
“cheap
seats.”
nextvr.com/experiences/Coldplay

35. VR SPORTS
No more “cheap seats.”
youtube.com/watch?v=hjjYZm0ItuM

36. VR EXPLORATION
A new era of discovery.
youtube.com/watch?v=DxNGTU39PsU

37. VR AT WORK
A productivity boost
...or more ways to waste
time?
youtube.com/watch?v=OtBuuyKWYD4

38. TELEVISION
Reinventing all the
shows we love.

39. MOVIES
A slow industry with a
major need for VR.

40. MOVIES
Taking it to the next
level.

41. DISRUPTION

42. THE 20th
CENTURY MISTAKE
VR/AR is not a feature,
it’s a completely new platform.

43. INDUSTRIES WITH RISE & FALL
Do we need TVs anymore?
Do we still need to travel?
Do we still need to buy exotic toys?

44. REMINDER...
Today
Position yourself
here
The goal is not to become an expert in
virtual/augmented reality.
But to know where the technologies
are headed so you can ride the wave.
It’s all about positioning. Most businesses
will end up here
Linear thinking
Disruption… or
poor
planning?

45. WRAPPING IT UP

46. RECAP
The technology is here...today.
And we have a magical future ahead of us.

47. POP QUIZ
How many industries will VR/AR reinvent?

48. UNLEASH YOUR BUSINESS
EMBRACE EXPONENTIAL
10xnation.com