HOW-TO: FIND & LAUNCH PRODUCTS
THAT SELL INSTANTLY A Simple System for Nimble Entrepreneurs +Chris Mohritz | chris@mohritz.co

OUR JOURNEY Find Traffic Source
Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer

CONTEXT ● Will use physical
products for examples ● But these principles apply to physical products, digital products, services, etc. ● As I walk through this, put your circumstances into the example

HOW IS IT USUALLY DONE?
The Status Quo

MAINSTREAM THINKING ● Start with
an idea ● Create or source the product ● Then find a customer ● Most startup methodologies teach this process Idea Supplier Product Customer

THE PROBLEM ● Getting traffic/customers
is the hardest part ● World has become extremely noisy: difficult & expensive to get adequate attention from customers ● World has lowered attention span: difficult & expensive to hold attention (and educate them on your product’s merits) ● Risky: significant investments required before answering “will they buy?”

THERE’S AN EASIER WAY ●
Find something they’re already buying, and give them a better version ● Always start with the traffic ● Plenty of well-established marketplaces (amazon, etc.) ● Marketplaces are ready-made traffic Customer Product SupplierOpportunity

PERSPECTIVE MATTERS "Don't find customers
for your products, find products for your customers." ~ Seth Godin

IS THERE AN EASIER WAY?
Challenging the Status Quo

FIND AN EXISTING TRAFFIC SOURCE
Find Traffic Source Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer

TAP INTO EXISTING TRAFFIC ●
Can be your existing customer base or 3rd party (marketplaces) ● amazon.com ● ebay.com ● etsy.com ● envatomarketplaces.com ● etc.

FIND AN OPPORTUNITY Find Traffic
Source Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer

FIND A STARTING POINT Pick
a product that’s already selling well... ● Avoid brand-driven products ● Can you improve on the incumbent’s quality? ● Can you provide a better (overall) experience than the incumbent?

RESEARCH FEATURES Find Traffic Source
Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer

DO YOUR HOMEWORK Read existing
(seller & blog) reviews... ● Get into your customers mind ● What unique language is used? ● What features do they value? dislike? etc. ● How do they use the product? ● Find competitors’ strengths & weaknesses ● Use it to create your FAQs ● Use it to create your marketing copy ● Use it to define product image scenarios

FIND A REFERENCE BRAND Find
Traffic Source Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer

SPEAK THE CORRECT LANGUAGE Find
website your target already audiences uses (product or blog)... ● What (type & specific) words are used? ● Headline ideas ● Bullet point ideas ● Find other places your audience hangs out at (future advertising)

DEFINE PRODUCT REQUIREMENTS Find Traffic
Source Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer

THE MUST-HAVES Capture a list
of required features & talking points based on reviews research... ● Goal: Minimum Lovable Product ● Match incumbent's current quality ● Fulfill as many review “wants” as feasible ○ Can be product attributes, or ○ Marketing talking points

PLANNING Improve upon the incumbent…
● Product’s overall experience (unboxing, freebies, education, etc.) ● Product quality (better materials, innovation, etc.)

FIND A SUPPLIER Find Traffic
Source Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer

PLENTY OF SOURCING OPTIONS ●
Find supplier after fine-tuning product requirements ● alibaba.com ● aliexpress.com ● dhgate.com ● thomasnet.com ● commissionjunction.com (affiliate links)

FIND A WEBSITE DESIGN Find
Traffic Source Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer

START WITH A TEMPLATE ●
Simple landing page to start ● themeforest.net ● Fill with stock images of similar product (temporarily) ● shutterstock.com

SHIP IT Find Traffic Source
Find Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer

CLOSE THE DEAL ● Craft
your product/brand story from reviews research & reference brand data ● Product live (on marketplace) ● Website live ● Customer support live ● Promote it (next session)

SHIP IT - A GUIDE
● sethgodin.typepad. com/files/theshipitjournal.pdf

DON’T STOP! ● Find another
product for same customer ○ Prefer complimentary products, cross-promotable ● Expand sales channels (more marketplaces) ● Create internal store (ecommerce site, etc.) ● Build a brand

ADDITIONAL TIPS ● Focus on
one product a a time, go deep (most people go wide and too shallow) ● If stuck, pick a product you assume will fail ○ Fail elegantly: pick a product that maximizes learning & minimizes loss ● Always cross-promote your products when you have more than one serving the same customer base

SUMMARY Find Traffic Source Find
Opportunity Research Features Find Reference Website Define Requirements Find Supplier Find Website Design Ship It Customer Start Here Focus Here Get Here

Feedback?
Questions?
chris@mohritz.co