1. Through our sister-company Media Lead, we have
seven years of mobile content development and
media relationships.
We Offer (BluZinger):
 Content, advertising and data management
through mobile devices
We Do This Using:
 Signage throughout retail malls and large venues
 “Push Marketing” (Bluetooth text and coupons)
 “Pull Marketing” (SMS text)
1

2. We Offer:
Sweepstake signage, free ringtones &
content to promote mobile opt-in sign ups
Sales of popular brand downloads (top
celebrities and movies)
A large number of mobile ads
Data management of retail customers
(their phone numbers and demographics)
Digital and text advertising 2

3. 3
Sell Mobile Content,
Deliver Ads, & Collect Data

4. 4
Situation Analysis:
This economy demands lower cost
entertainment (content) and more
cost effective advertising.
Solution:
Location- based content and
advertising through mobile devices

5. 5
Problem:
Coupon conversions are
traditionally less than 1% and need
to be improved.
Solution:
BluZinger’s conversion rate is 10+%

6. 6
Welcome to
AlderwoodMall!
Type Savings to
313131 for Coupons!
I’d like to receive
today’s specials!
YES NO
Opt-in only Saved Coupon Ad
* Pushed to customer using Bluetooth

7. (1) User walks into mall
(2) Sees Signage
(3) Sends text to enter sweepstakes
(4) Receives entry confirmation
7
Sweepstakes
Enter to Win
$500
Shopping
Gift Card
You have entered
to win
$500 shopping
card
Click here for more
coupons!
Text “savings” to 313131
* Pulled by customer using SMS text (Mall Sweepstakes)

8. 8
* Triple Opt-in (customer must initiate type-in code)
Welcome to
AlderwoodMall!
I’d like to
receive today’s
specials!
YES NO
Call 800-Directv
$29.95/mo, 2-yrs

9. Mall & Venue Partners:Mall & Venue Partners:
9

10. 10
Advertising Partners:Advertising Partners:

11. Competition:Competition:
** There are no direct North American competitors
offering signage, Bluetooth and SMS marketing at high
traffic locations (e.g., airports, sporting events, or malls)
Traditional Advertising:
-Direct mail coupons
-Highway billboards
-Newspapers

12. IP/ Provisional Patents:IP/ Provisional Patents:
Dynamic Opt-In Phone Number Collection
Dynamic Bluetooth Texting & Calling
U.S. Patent Number: 61/350,861

13. 4 Revenue Streams
1. Content Product Sales
2. AD Sales
3. Re-selling clean, opted-in phone
numbers
4. Software- as- a- Service– database
management

14. Ad & Data Sales RevenueAd & Data Sales Revenue
Notes:
** As number of venues increase (malls and others), the number of paid ads increase exponentially due to larger regional and national ad buys and
improved demographic targeting
** Revenue does not include potential revenue to be generated from cell phone number sales, content sales, and software as a service (SaaS)
Revenue:
**At 50 malls, the annual revenue (conservatively) reaches $12 million, a 60%
gross profit margin, which comes to $7.2 million in net profit (EBITA).
(Chart is Based on 10 Malls)

15.  Pre- Money Valuation: USD$1.25m
 Request: $500,000
 Use of Proceeds:
 Mall leasing fees
 System development expenses
 Equipment costs
 Part-time sales & admin
 Our expectation for the use of these funds will
bring us to cash flow positive at 10 malls and the
expansion to 50 malls without additional funding.
 Our expectation of return on investor money is 10X
Request & Use of Proceeds:

16. Bob McCausland, President:
• Founder and CEO of Freei Networks, one of America’s largest Internet Service Providers, backed by
Sequoia Capital.
• Founder and CEO of Home Mortgage USA and Qualfund Lending
• Recognition: Entrepreneur Magazine (featured on cover) and Puget Sound Business Journal & Ernst
& Young Award finalist.
Chris Beer, Business Development.
• 20 years of mobile, online, and print advertising sales and business development experience.
• Founder and Managing Director of Media Lead, a leading mobile games publisher.
• Past positions: Media Portal Japan, a Toshiba-Softbank mobile company; GM/ Intl. Director, Freei
Networks, Ltd.; co-founder, Freei- Asia; Publisher, Asia Pacific Economic Review for ten years.
Allan Rosenhek, Board of Advisors.
• Extensive executive experience in mobile advertising, location based services and telecommunications.
• Past positions: President & CEO of KnowledgeWhere Inc., a leading location- based mobile
advertising company; sold to Liberty Media in 2008; Head of planning and development of TELUS
Mobility’s long term and new businesses; and ran the private equity arm of Bell Mobility Investments.
Andy Hopson, Board of Advisors.
• President of Noble, a full-service food and home building products advertising and communications
agency; Owner, Real Good Idea, an emporium of services and technologies for changed media.
• Past positions: President and COO of Publicis Dialog &Evans Group, and VP of Ogilvy & Mather.
Management: