Second Prize & mHealth Bounty: CareCircle – Biometric and geographically equipped pattern mapping service to identify current and future needs.

1. Peace of Mind and
Support for
Caregivers through
Intelligent Monitoring

2. Neighbor
Secondary Caregiver
Care Manager
Health Care Provider
911
API
CARECIRCL
EBiometric
Wearable
Environme
ntal
Primary Caregiver
SMS
Report for
Provider

3. ABOUT CARECIRCLE
• Value added technology package that brings support
and peace of mind to caregivers of the elderly with
dementia
• Human task routing through an escalating SMS push as
the care needs are identified within the system
• Autonomous algorithms using evidence based medicine
will be in place in order to predict when a negative event
is going to happen and prescribe recommendations
• Prevention/early intervention are key to keeping our
loved ones healthier

4. PREDICTIVE AND PRESCRIPTIVE
ANALYTICS PRODUCE
CUSTOMIZED MESSAGES
Hi Laura! Please
check on Sophia
Smith. She has
not gotten up this
morning.
Hi Jennifer! We asked
Laura to check on
Sophia since she has
not gotten up this
morning.
View alert:
http://carecircle.com/
alert

5. Welcome, Jennifer!
Account | Sign Out
Info Center
Alert History
Settings
Info Center for Mom: Sunday, 04/12/2015 - 8:00 AM
Status Item
Blood Pressure:
Most Recent Blood Pressure: 119/80
Baseline Blood Pressure: 120/80
Temperature:
Most Recent Temperature: 100° F
Baseline Temperature: 98.6° F
Pulse:
Most Recent Pulse: 63 beats per minute
Baseline Pulse: 60 beats per minute
Commode Pressure Sensor:
Most Recent Activity: 10 times in the past

6. Welcome, Jennifer!
Account | Sign Out
Info Center
Alert History
Settings
Alert View: Temperature (Sunday, 04/12/2015 - 8:00 AM)
What does this information mean?
Mom has a fever.
If she is experiencing other symptoms such as
frequent and/or painful urination, that may be
indicative of a urinary tract infection (UTI).
What should I expect?
Fevers typically spike every 3 to 4 hours. After
rising to a peak temperature, her fever will fall,
even if there is no intervention.
What can I do?
Keep an eye out for worsening fever, or other
symptoms occurring. If Mom’s fever continues
rising, she needs to see a doctor.
View Report
Mom’s Temperature is 100° F.
Her baseline temperature is 98.6° F.

7. Welcome, Jennifer!
Account | Sign Out
Info Center
Alert History
Settings
Report for Sophia Smith (Sunday, 04/12/2015)
Temperature
Commode Pressure Sensor
Activated 15 times in 2 hours.
Typically activates about 5 times per day.
Print Report

8. Welcome, Jennifer!
Account | Sign Out
Info Center
Alert History
Settings
Alert History for Mom
Today
Yesterday
Last Week
Last Month
Date/Time
1 Temperature Alert 8:00 AM
No Alerts N/A
2 Activity Alerts Friday, 04/10/2015
1 Pressure Alert Thursday, 04/09/2015
1 Activity Alert Monday, 03/30/2015
View Report

9. OUR SOLUTION GOES
BEYOND CURRENT
SOLUTIONS
BeClose Lively CareCircle
Environmental X X X
Wearable X X
Biometrics X
Monitor X X X
Escalation of Care
Push
X
Report for Health
Care Provider
X X
Prescribe
appropriate
management
X

10. P & L 2015 2016 2017 2018 2019 Assumptions
Revenue (Analytics) 0 550,000 3,450,000 7,100,000 9,700,000
COGS 312,000 710,400 1,725,000 3,550,000 4,850,000
COGS = 50 % of revenue, starting in year
2017
Gross Margin (Analytics) -312,000 -160,400 1,725,000 3,550,000 4,850,000
Product Development 0 100,000 172,500 355,000 485,000 5 % of revenue, starting in year 2017
Infrastructure 25,000 80,000 103,500 213,000 291,000 26 % of revenue, starting in year 2018
SG&A 37,440 56,832 172,500 710,000 970,000 34 % of revenue, starting in year 2019
Travel 30,000 80,000 160,000 200,000 200,000
COGS = 50 % of revenue, starting in year
2017
Operations Cost 92,440 236,832 448,500 1,278,000 1,746,000
EBIT (Net Income) -404,440 -397,232 1,276,500 2,272,000 3,104,000
Subscription Fees 2015 2016 2017 2018 2019
Baseline Cost/Project (Analytics)
subscription model
Total # Sold Membership 0 28570 53740 11960 265000
5 year P & L projections with a commercial model
10
FINANCIALS

11. MARKETING STRATEGY
• Provider recommendation
• Case managers/SW
• Caregiver Support Groups
• NORC’s

12. EXTENSIONS
DEMONSTRATE:
•Reduction in utilization of care
•Reduction in utilization related to falls
•Early intervention reduces hospitalizations
•Reduction in lost work days

13. TEAM 15/18
Caregiver
Jennifer Maddocks
Susan Adams
Health Care Provider
Robert Corty
Mohsina Quadir
Business Development
Kaupind Shah
Analytics
Zeydy Ortiz
Software Developers
Lauren Li
Daniel Brewer
Dylan Young

14. IMPACT
Prevalence:
5.3 million people in the US living with Alzheimer's and
Dementia
15 million Americans caring for loved ones
17 billion hours of uncompensated care
Cost to Caregivers:
$5,531 out of pocket expense
$303,880 in total lost wages, social security, and private
pension loses per year.

15. Key Partners
• Sensor
Companies
• Technology
Partner
Validic
Key Activities
• Define Strategy
& Business Plan
• Confirm use
cases
• Product and Go-
to Market
Strategy
• Financial Model
(P&S and Cash
Flow)
• Funding Model
• Assess business
partners
Value
Proposition
Bring peace of
mind and support
to caregivers
through intelligent
monitoring,
Notifications will
be pushed to a
care circle in an
escalated manner.
Reporting will be
available for those
within the care
circle. Algorithms
will based on
known associations
to predict negative
events and
prescribe
appropriate
management
recommendations.
Customer
Relationships
Provide assistance
in initial
installation of
environmental
sensors
Onboarding of
member of family
circle
Provide
support/maintenan
ce
Customer
Segments
• Health Industry
-
• Health IT
• Private sector
• Federal
Government and
Non-profit
funded projects
• Expertise based
product and
consulting
market
Key Resources
• Management
Team
• Product
Innovation and
Development
• Industry SME
• Data Science
SME
• Technology SME
Channels
• Provider
Recommendati
on
• Case
managers/SW
• Caregiver
Support Groups
• NORC’s
Product and Cost Model
Model will based on cloud architecture and based
on outcome based revenue model for Caregiver
supports via push of escalation of care platform and
Predictive Analytics.
Revenue Streams
Refer cost structure for the models
• Year 1 – Fully funded and no positive cash flow
• Years 2 - Partially funded and project revenues
• Years 3 and beyond – Point of breakeven and
Reference – Business Model Generation, ISBN 978-0470-87641-1, John Wiley & Sons
BUSINESS MODEL

16. Strengths
•Well-designed hi-tech facilities
•Bio-Sensor on routine vitals
•Notification on AE
•Reassures adult children that their aging
parents will be taken care personally
•Personalized care offering services they
need as their condition worsens
Opportunities
• Population ages faster than the
availability of assisted living
facilities are constructed
• Expansion doesn’t face the same
market risk as it does in other
industries.
• well-targeted marketing campaign
can increase awareness
• Adding services like an on-site
pharmacy delivery
• Strive to maintain as independent
a lifestyle as possible for your
seniors
Threats
•Increased regulation can raise the
costs associated .
•the desire to ramp up quickly
with new facilities can lead to
inadequate training and
unprepared workers
•Price infaltion/deflation
•An economic downturn the market,
families may re-evaluate the feasibility
of lower-cost solutions.
•Competitors new products and innovation
Weaknesses
•Access to technology updates can
constrain growth.
•Liability insurance can be a drain on
revenue
cannot being cost-effective
•Company operates in an area where
skilled workers increases costs and
creates communication barriers
S W
TO
SWOT