9. 9
THEN
âą Advertisers had all the Control
âą Consumers bombarded with ads
âą Didnât like this but nothing they
could do about it.
10. 10
THEN
âą Advertisers had all the Control
âą Consumers bombarded with ads
âą Didnât like this but nothing they
could do about it.
11. 11
NOW
âą Buyer Has Power
âą Buyer Has Tools To Discover and
Research
âą Buyer Makes Their Own Decision
12. 12
The Old Model Is Broken
91% Unsubscribe
from emails*
Majority of 18-34 Year Olds
are Banner Blind
0.06% Clickthourgh Rate
For display ads**
* Hubspot, **Display Benchmark Tool, ***Inforlinks and bannerblindness.org
13. 13
âThe Biggest Problem
With The Old PlayBook
Is It Fights For
Peopleâs Attention By
Interrupting Themâ
Seth Godin
16. 16
People Love Content
Blog Posts and
Articles
Video + PodcastsPhotos + Infographics
* Hubspot, **Display Benchmark Tool, ***Inforlinks and bannerblindness.org
Presentations + eBooks
23. 23
People Love Content
Blog Posts and
Articles
Video + PodcastsPhotos + Infographics
* Hubspot, **Display Benchmark Tool, ***Inforlinks and bannerblindness.org
Presentations + eBooks