EMV overview for business owners

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Leaders in
modern money

2. © Worldpay 2014. All rights reserved.
01
EMV Essentials
02
Merchant’s Perspective
03
Fraud Migration
04
Additional Information
2
EMV
Europay
MasterCard
Visa

3. © Worldpay 2014. All rights reserved.
EMV Essentials
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• EMV stands for Europay, MasterCard and
VISA
• All major credit card brands are aligned on
shifting of counterfeit fraud liability to the
party that doesn’t support EMV as of Oct
20151
• The EMV “chip” is a secure microprocessor
built into a card or some other form factor
(e.g. mobile devices)
• Chips can be contact and/or contactless
• The chip generates a unique number for
each sale transaction making it impossible
to use a cloned card on a card-present
transaction

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EMV Essentials
4
How to Process CHIP & PIN Card Transactions

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1. EMV is being introduced by all major
card brands to solve for the following:
 Counterfeit Card Fraud
 Common Cardholder Experience
2. Merchants need to purchase EMV
equipment before Oct 2015 in order to
avoid the counterfeit card liability shifts
This is not a mandate per se, but a card brand
push to help the U.S. adopt EMV
MasterCard is incenting merchants who invest
in EMV equipment by reducing Account Data
Compromise fees:
50% starting Oct 2013
100% starting Oct 2015
Merchant’s Perspective
5
With an EMV enabled card, the chances of
counterfeit card fraud approach zero. The
liability shifts to the merchant in nearly every
case where they are not able to process an
EMV enabled card via CHIP & PIN.

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Fraud Migration to the US on the Rise
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…the US has not yet adopted EMV
In Europe, fraud for card present transactions
has declined precipitously
Did you know…
 U.S. credit card fraud costs the
industry $8.6 billion annually2
 Like squeezing a balloon, fraud is
migrating to the U.S. from other parts
of the world that have already
adopted EMV
2” Card Fraud In The U.S.”. Aite Group LLC. Jan. 2010. Web. Dec. 2012 <www.aitegroup.com/Reports/ReportDetail.aspx?recordItemID=625>

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Worldpay Leadership
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 Worldpay has long been a recognized as a leader in EMV as a technical
working group member in EMVco, which is the card brand owned organization
that maintains EMV standards
 Worldpay is helping guide the implementation of EMV in the U.S. by working
with the EMV Migration Forum, a forum of 100+ members from the entire
payments industry, including
 global payment brands
 financial institutions
 merchants
 processors
 acquirers
 regional debit network
 device manufacturers
 and industry associations

8. © Worldpay 2014. All rights reserved.
 Contact Worldpay for an EMV Overview presentation
 See the following websites for more information on EMV:
EMVco: http://www.emvco.com/
EMV Migration Forum: http://www.emv-connection.com/
Smart Card Alliance: http://www.smartcardalliance.org/
Additional Information
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Any questions?
Contact
Chris Harrison
chris.harrison@worldpay.com
703.969.8302
1934 Old Gallows road Suite 350
Vienna, VA 22182
www.worldpay.com
Worldpay
600 Morgan Falls
Atlanta, GA 30350
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