3. D
istributed to 25,000 Audi owners across the
region twice a year, the magazine enables
both the car maker and advertisers to speak
directly to this discerning audience. Audi
owners are stylish, image conscious and
tech savvy. They are affluent and are prepared to pay a
premium for quality.
Audi Magazine covers much more than just motoring,
with articles on architecture, art, culture, couture, design,
travel, watches and jewellery. The brand is known for its
dramatic styling, and the magazine is no different. Beau-
tifully illustrated and expertly written in both English and
Arabic, it provides a spectacular showcase for advertisers
to reach this sophisticated audience.
Audi Magazine drives readers towards some of the
world’s most luxurious brands through intelligent content
and beautiful design. It is a must-have for advertisers.
Two-thirds of South Africa is blanketed by a barren land of sand,
stone and arid vegetation. The infamous Karoo. So why should
I go there, you ask? The indescribable light and the spectacular
vastness, to name just two reasons. And it ’s best to explore it all
by car—in an Audi S4 Avant.
By Harald Braun (text) & Jürgen Berderow (photos)
The road between Calvinia and Cape
Town is a dusty adventurer’s playground
that offers the Outback, the Sahara and
the Rocky Mountains all in one.
Fuel consumption and CO₂ emissions figures for the Audi S4 Avant can be found on page 50.
esertsJust de
044 / move / Audi magazine Audi magazine / 045
inspire People and ideas that inspire us.
Photo:dpa
Trafficology: Tom Vanderbilt on keeping cool behind the wheel 72
Behind Bayreuth: A peek backstage at the Bayreuth Festival 64
The ten: Products and ideas to make make spring even brighter and better 62
Why here? Jordanian pilot Alia Twal over Wadi Rum 74
We are Audi: Elisabeth-Sofie Hiller, executive receptionist 78
Now & Next: Trend forecaster Li Edelkoort on global developments 68
Star violinist and Audi brand ambassador Vanessa-Mae aims to compete for Thailand in downhill skiing at the 2014 Winter Olympics in Sochi.
Read how Vanessa-Mae prepares
herself for the Olympic Games in
Sochi in the iPad App.
058 / inspire / Audi magazine Audi magazine / 059
The ten
The best products and ideas
to make summer even brighter and better.
Tape that.
Using several kilometers of vinyl tape, Scottish artist and
DJ Jim Lambie creates art installations that are eye-open-
ing to say the least. Applied to walls and walkways, the
geometric lines and patterns produce optical illusions
that make the surfaces dance. www.jimlambie.com
Cool snap.
Experimentally inclined photogra-
phers will immediately “click” with
La Sardina from Lomography. The
camera featuring a retro op art design
has a wide-angle lens, shoots regular
35-millimeter film and includes a re-
wind dial so you can turn back frames
to create whimsically unique double
exposures. www.lomography.com
Hot seat.
The Hot Mesh Chair from Blu
Dot is equally at home in the
garden and dining room. Craft-
ed from powder-coated steel,
this chair with its graphic mesh
pattern is not only a real looker
but also very comfortable and
ultra-light. www.bludot.com
Check mate.
Dressed in this elegant men’s shirt
from Strellson’s Black & White capsule
collection, stylish urbanites can redis-
cover this summer how cool squares
can be. Eighties interior design and
classic fabric patterns such as glen
checks, pepita and vichy served as in-
spiration. www.strellson.com
Fine Thun.
Providing an emotive retro-
spective of the Italian architect
and designer’s oeuvre, “Matteo
Thun. The Index Book” brings
Thun’s projects vividly to life
with a wealth of expressive il-
lustrations, photographs and
sketches. www.hatjecantz.de
Tabled motion.
The Graal console table
from tradition-steeped
Italian furniture makers
Opinion Ciatti appears
to be a contemporary
take on the Leaning
Tower of Pisa—like its
older counterpart, it’s far
more stable than it looks.
With a single drawer for
storing remotes and the
option to have the top
finished in stainless steel,
this is a real statement
piece. www.opinionciatti.com
Ready to order?
You may think that alphabetizing your
books is for OCD types and librarians—un-
til you see designer Frans van Liempt’s
Fold & File organizer. Then you might
find yourself becoming a little obses-
sive, too. And if that’s just not you, you
can always black out the letters or numbers
for a return to the old order. www.droog.com
Photos:MURDOPHOTO.COM,PR
Wine, dine, design.
A town less touristy, the little Por-
tuguese harbor resort of Caminha
is surrounded by verdant hills and
white sandbars. There, the Design
& Wine Hotel offers a feast for
the eyes. Each of the 18 bespoke
rooms features a design concept
influenced by painting, graphic
design, street art or fashion. The
palate is treated equally well with
regional vintages.
www.designhotels.com
It’s black and white.
This season, bold geo-
metric and graphic de-
signs also grace the long
evening gowns shown by
Munich-based fashion
label Talbot Runhof. This
revival of 1960s op art
promises to have a hyp-
notic effect on passers-
by in the big cities.
www.talbotrunhof.com
Stroke of genius. Brushstroke by brushstroke, designer Ag-
nes Fries transforms her vases into one-of-a-kind pieces that
outshine any floral display. They come in a wide range
of sizes and make for an elegant collection
when grouped together.
www.normann-copenhagen.com
Audi magazine / 063062 / inspire / Audi magazine
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