Google My Business is one of the most important local business directories on the Internet. Google commands a dominating amount of market share in search and billions of queries are entered every day on mobile, desktop, and mobile maps application each day. In this presentation Chris Dreyer shows you how to effectively expand your reach online in Google My Business without spending a ton of money doing it.

2. About Me
Chris Dreyer is the CEO and Founder of Rankings.io, an SEO
agency for lawyers. Chris has been featured in numerous legal
and search marketing publications such as Legal Ink Magazine,
Law Marketing, Attorney At Work, Moz, and more.
With over 12 years of experience in Search Engine Optimization
(SEO), Chris has helped hundreds of law firms get first-page
positions in search engines using innovative campaigns that are
difficult for competitors to reproduce. He is dedicated to helping
lawyers get more leads and win more clients.

3. Best Practices for
New Business Locations

4. New Locations
(Don’ts)
● Un-staffed locations
● PO Boxes (against Google TOS1
)
● Virtual or shared offices2
(Filtering issues)
01
1
https://support.google.com/business/answer/3038177?hl=en
2
https://moz.com/blog/are-coworking-offices-eligible-for-google-my-business-listings

5. New Location
(Do’s)
● Hire a Realtor or Leasing Agent
● Search Zillow for office space
● Get a unique address not shared by others
02

6. New Locations
(Finding low-cost offices)
• Business incubators
• Outside the city center
• officespace.com3
03
3
https://www.officespace.com/

7. New Locations
(Require permanent signage)
• Understand zoning laws
• Make it easy to see
• Use online vendors like VistaPrint
04

8. How Google
Determines Local
Rankings
1. Relevance
2. Distance
3. Prominence

9. Relevance
(GMB best practices)
● Use accurate categories
● Complete business and service descriptions
01

10. Relevance
(Location Pages)
● Strategically place location-based keywords
● Create a parent page for areas served
● One page per service area
02

11. Relevance
(Content)
● Substantial content on the page
● Include contact information in the header
● Location schema on the page
● Content should target specific location
03

12. Relevance
(Permalinks)
● Include the target keyword phrase for the page
● Be short and easy to read
● Follow a logical hierarchy
https://example.com/city-name/service/
04

13. Relevance
(Areas Served)
• Menu hierarchy
• Each location should have its own page
05

14. ● Proximity #1 ranking factor
01Distance
(GMB best practices)

15. Prominence
(GMB best practices)
Improve your GMB profile and your site’s SEO.
• Build citations
• Earn reviews
• Build links
• Add images & Google 360 tour
01

16. Prominence
(Citations)
02

17. Prominence
(Reviews)
03

18. Prominence
(Links)
04

19. QA & Contact
• chris@rankings.io
• @rankingsio
• linkedin.com/in/christopherdreyer/