Make your apps awesome!
•Als PPTX, PDF herunterladen•
0 gefällt mir•267 views
What are some things to consider when building my app? How can I increase the number of downloads and happy users? Why are ratings so important? This talk at ModevCon DC '14 will discuss some techniques and tools I have used over the years to improve downloads, ratings and rank in the app stores.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie Make your apps awesome!
Ähnlich wie Make your apps awesome! (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Make your apps awesome!
- 1. Make your apps awesome Ways to improve your app and its performance in the App Store bit.ly/crittermodevcon Chris Beauchamp Evangelist @Crittercism Developer @WhitewaterLabs @cjbeauchamp
- 2. My idea is the best idea ever ideated!
- 3. THERE’S AN APP FOR THAT
- 4. Go hug your designer Users should LOVE using your app
- 5. Anticipate User Pain You can’t make everyone happy…
- 7. Get feedback Provide a place to vent
- 11. Flurry retention
- 13. Performance Monitoring • What happens if your deployed app… – Breaks on a user? – Runs slow? – Drops a connection? – Crashes? • Left in the dark unless the user tells you
- 14. App Store Feedback & Analysis
- 16. Sort and filter crashes
- 19. What about when a crash isn’t the issue?
- 22. How can we use this to make money!!??
- 23. Transaction Monitoring E-Commerce Checkout Travel Booking Stock Trade Account Signup Mobile Point of Sale In-App Purchase
- 26. No more bad reviews!
- 28. Tweak + SEO Leave no keyword unfilled
- 30. Ask for Ratings Appirater, Crittercism, etc
- 31. Be Explicit Ask for 5 stars! Make a connection
- 32. Guilt Trips Work We aren’t a faceless corp! No, I hate your app
- 33. Double-Check Ensure they’ll leave a good review No, I hate your app
- 34. Review Monitoring See reviews/rankings in aggregate
- 35. Track Ranking What causes spikes? Countries?
- 36. Localize Expand your reach!
- 37. Be careful… With great power comes great responsibility
- 38. Finishing Up bit.ly/crittermodevcon Chris Beauchamp Evangelist @Crittercism Developer @WhitewaterLabs @cjbeauchamp
Hinweis der Redaktion
- It’s the first touchpoint People should be drawn in, pleasantly surprised by interactions It’s not all about pushing together perfectly pretty pixels Think glows, fades, uicontrolstates The designer should think about these too!
- I wish the app had _______ I’m having trouble with _______ When will you have ______ Notice the knowledge base
- What a user is doing is one piece of the optimization puzzle What is the device doing? Are we sure it’s working the way it should?
- And you don’t want that…
- - See a review, negative tweet, etc… how do you reach out? Gather all the device info, what were you doing, etc
- -
- -
- -
- -
- -
- -
- Are ad services running slow in certain locations? Other monetization services?
- -
- So what is a transaction? Something that leads to a business outcome How to indicate it in code
- So we’re going for less of these – and more of this >>>
- - Now we have a solid stable app that we’re tracking – what can we do on the app store front?
- Keywords!
- What else plays into discoverability? RATINGS. YOU WANT GOOD RATINGS! Users trust and will try apps that have good ratings Don’t forget, this can drive editors choices, other press
- Can configure N days, session opens, messaging, etc
- - Notice the button configuration (bottom is actually the cancel by default)… but it’s the one people instinctively hit
- If they say they love it, ask for a rating Otherwise, point them to the uservoice form where they can vent How to see if this is working? You could go check the store every day or---
- Don’t have to go to each app store country, translate, etc Daily digests with all the relevant info
- Again with correlation… See which countries you’re trending/popular in! Localize?
- Our Moni app got huge in brazil, so we localized to portugese Downloads still solid, great ranking, people love it! But….
- Again with correlation… See which countries you’re trending/popular in! Localize?
- -