Sophomore at Full Sail studying Sports Marketing Media

1. Personal Brand Exploration
By Pierre Nelson Jr

2. Identity
What makes me unique is that if I’m giving something to do I’m
going to make sure that I get it done even if comes with challenges.
So if I fail I’m going to continue to try to get the job done and that
means even if I got to put my problems aside. Also I make sure
everyone that I’m close with is good before I am. For example me
and my friends lost a friend in the group so before I got to grief I
made sure they was okay because I been through so much deaths
and I know how low they can bring you. But I would like to be able
to market indvisual players.

3. Profession
For my profession I want to be in the sports industry but in the
football
fi
eld of it. To be honest I’m still trying to
fi
gure out what job
in the industry of football that I want to do it. I don’t have that much
information yet of what I want to do for my future career.

4. Target Audience
My target audience would be males ages 17-28 clients.
My plan to further this career I would start off by going to sports
games and taking pictures of player. When I take pictures of the
players I would then post them on my social media plat forms with
them tagged in it and a good caption that will help them with their
newest sailing product.
The reason I say 17 is because now highschool kids are allowed to
get paid through NIL deals so with them getting that they are stars on
the rise that I could help get more noticed.

5. Career Goals
• Start off with marketing athletes in the same state
• Expand to marketing more athletes and teams across the world
• Becoming good with my marketing skills to be the
fi
rst name that
pops up when people search up sports markers
• Have my own blog when my name gets searched

6. Skills Analysis
Soft Skills
•Being able to handle disagreements
•Being able to work idependely
Hard Skills
• Marketing
• Adjustment

7. Promise
• The road is going to be bumpy but we are going to get through it.
• The value I would give is loyalty, honesty and trustworthy
• The promise to the future employer, customers, or clients is we stick
together the job will get done
• Solve all the problems I’m in control of

8. Credentials
Strong written and verbal skills
Ready to lead and train
Serious about long term career
Competitive individuals

9. Competiton
Both competitive
Hardworking
Love sports
Similar goals

10. Competion
• Love different sports
• Played and didn’t play
• Use of social media
• Outcome

11. Brand Position
• Hello, I’m Pierre the way you will bene
fi
t from interacting with me is
from being uplifted and giving information that you can take in but
also give out to other people. We all have are downs I’m a person
that will always listen to and help you get though your problems
before mines for example in my life I been through times where
people I know didn’t have it but either did I but I will give what I
have before I used it for myself.

12. Networking & Marketing
• Cricket World Cup (Oct-Nov 2023) India
• Rugby World Cup (Sept 8 - Oct 28) France
• NBA Finals (June) Goes off of the teams that make it

13. Professional Development
The transferrable skills that I will pursue is knowing how to
communicate better and networking all together. I feel like to further
my career to improve I need to learn the basic of marketing,
communication, being able to take criticism and take it in, able to
ask questions.

14. Elevator Pitch
• You know how most company make you
pay for your camera? Well what I do is
provide you with your camera. By doing
that it will save you hundreds to thousands
of dollars for a good camera and lens.

15. • By eSoft Skills (N.D) https://esoftskills.com/soft-skills-for-marketing
• (Feb 21, 2023) https://www.onetonline.org/link/summary/11-2021.00
• By Julio H (N.D) https://www.linkedin.com/in/
• By Chinzupe P (N.D) https://thecontentarchitects.com/sports-
marketing-calendar-2023/