How to use digital marketing to engage customers online. Social media marketing, content-driven digital campaigns and SEO.

1. A Presentation By Push Digital What is e-marketing? How can I use it to drive my business? Tom Griffiths Head of Business Development

2. An introduction Where design meets digital marketing & communications From London to Local: Hammersmith, Southwold & Woodbridge 30 designers, digital marketers, developers Design, build, branding, search, social media, email, PR

3. An introduction to e-marketing Electronic marketing. How very Bladerunner… e-marketing redefined? Engagement marketing Marketing is: engaging your customers via the most effective means. So who are they? Where are they? What are they talking about? How are they talking about it?

4. ‘ The changing landscape’ We know the landscape’s changing, the big difference is how fast… Social Media development is powered by the customers Facebook: 300m active users 65m accessing via mobiles Twitter 1m at end of 2008 now 50m Over 70% of purchases come via friend-recommendations

5. Power to the people Consumers are taking control. But they are becoming easier to manipulate…I mean target. They are tailoring their digital social life and refining how we interact. Groups & Twitter lists are enhancing this sense of ‘belonging’ to a community / brand / interest / location / lifestyle ‘ Local’ is the new global. World wide web is a local narrow network. Content management, in its truest form, means your customer is self-selecting. They ‘opt-in’ and look to exchange relevant content with like minds.

6. Let your customers choose the channel Heaven’s Game Marketing Consultancy Social Media Strategy Design Copywriting Advertising Video Production SEO

7. So how can you get a slice of the digital pie? 3 words you will hear a lot: Word of mouth…or WOM. So say something (but not too much). Advise, comment, have an opinion, steal someone else’s!! (by agreeing with them) You don’t have to be a big brand to be trusted! You just need to be relevant If it is relevant, it will get talked about: recommended/ favourited / forwarded / retweeted Relevance breeds trust. It also generates links to your site! Content will kill all your digital birds with one, targeted stone. … or rather feed them, so they come back for more…!

8. Design Copywriting Blogging Website Tweeting Campaign Strategy Content – where’s the value?

9. Social media – so what? Be where your customers are, talking about what they want to talk about… Conversion through conversation. Branding and sales. CRM to ‘opted-in’ fans / followers. Social Media Advertising. Crucially, think before you tweet…

10. Results – what really counts? Brand reach = awareness Awareness = traffic Traffic = brand engagement Brand engagement = sales, bookings, referrals, rinse, repeat

11. Be found. Get on Twitter to drive brand awareness, brand engagement, traffic, bookings, referrals, recommendations, more bookings... It is not scary. It does not take a lot of time. It is powerful. Find relevant ‘lists’ and you will find relevant people – I’m on ‘realpeople’ and ‘allroundgoodeggs’, also ‘online-marketing’ and ‘rugby’. Don’t get on there and start shouting. Listen, engage, advise, be ‘honest’ and be ‘real’. It is free (for now), it’s searchable by Google, and it is targeted. If nothing else, use it as a free research tool to better understand your customers! And focus on intelligent, engagement marketing.

12. Contact Thank you Tom Griffiths [email_address] 07760 209 403 www.twitter.com/TomGriffola

13. Search engine optimisation SEO – natural search engine optimisation Search is intent-based. Engaging the user at the point of relevance. Appear in the search engines for the right search term, with the right message. Content Links Relevance Links Relevance Content Links Relevance