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Clean water talk draft2
1.
Kristen Grimm, President June
4, 2014 The Power of Communications
2.
What are you
working on?
3.
60% say they
worry “a great deal” about the pollution of drinking water 7% increase from 2013
4.
53% say they
worry “a great deal” about the contamination of soil and water by toxic waste 7% increase from 2013
5.
53% say they
worry “a great deal” about the pollution of rivers, lakes and reservoirs 7% increase from 2013
6.
You must anticipate
what you are up against But.... Jobs Killer
7.
Engage, Activate, Motivate Your
job No Outsourcing Allowed
8.
What is the
plan to get to know them? How will you keep them engaged? New audiences: Recruitment & activation
9.
Analyze
10.
New audiences: Who
do you need?
11.
Motivation: Frame it
well
12.
13.
Motivation: Make it
personal
14.
Motivation: Use psychological
jujitsu
15.
Motivation: Offer incentives/disincentives Clean
water is essential to great-tasting beer.
16.
From 1,000 hits
a week to 30,000 in two days! Readiness Level
17.
Clear, doable ask
18.
DO NOT help
the opposition
19.
Trigger the right
emotion Fear, anger, sadness, joy, disgust, trust, anticipation, admiration, surprise, envy, pity, amusement, pride, caution, love, lust, confusion, hope, nervous, anxious, tense, pleased, elated, relived, satisfied, skeptical, guilty, excited, determined, mad, inspired, forgiving, daring, bold, eager, bitter, confident, ambitious.
20.
Trigger the right
emotion
21.
Trigger the right
emotion
22.
Make your cause
compelling
23.
The Rain Tax
24.
• What do
“pro-stormwater fund” people want? • What do “rain tax” people want? Maryland “Rain Tax”: Decision Points vs. Point A Point A Point B Point B
25.
26.
27.
28.
No lying, exaggerating
or making idle threats And, no matter what....
29.
Timing: Created
30.
Timing: Guaranteed
31.
Timing: Unexpected
32.
Dirty Water Campaign
Video
33.
What does this
mean for your work?
34.
www.smartchart.org Additional resource
35.
©2014 Spitfire Strategies
LLC Spitfire Strategies owns all copyright for this presentation. You may reproduce copies of this presentation for non-commercial use to share with colleagues at your organization. The presentation may not be copied or reproduced for other purposes without the express written permission of Spitfire Strategies LLC. Like us: Spitfire Strategies Follow us: @SpitfireSays www.spitfirestrategies.com 1800 M Street, NW * Suite 300 North * Washington, D.C. 20036 P: 202-293-6200 * E: info@spitfirestrategies.com Thank you!
Hinweis der Redaktion
23 and a half hour ask video
Created – Earth Day Guaranteed – opening day for water parks/pools Unexpected – toxic water situation
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