Regulators need to be held accountable for enforcing environmental laws to prevent future industrial accidents like the Elk River chemical spill. Public participation in advocacy campaigns should be increased so that collective voices can uphold environmental values and influence policy decisions. To effectively speak for people, the environmental movement must understand people's stories and experiences by investing more in community organizing, activism, and emotional narratives while continuing rational policy work.

11. Hold regulators accountable for enforcing the law.
Increase public participation in our advocacy campaigns.
“…the Elk River spill wasn't an isolated
accident. It was the inevitable consequence of
weak regulatory enforcement over many years,
made possible by our collective failure to uphold
the values we profess..”

14. To Speak for the People
Know their Stories

22. Rational (Elitist)
Emotional (Populist)
Political
Concept
Political
Action
Headspace
Think tanks
Scientific studies
Policy experts
Intellectuals
Lawyers/negotiators
Heart Space
Story tellers
Performers
Charismatic speakers
Media narratives
Outside Game
Community organizers
Activists
Rallies and events
News stories
Inside Game
Lobbyists
Policy advocates
Elected & party officials
Electoral support
Van Jones, EGA Retreat 2012
“Like in a ecosystem, all parts have
to work together ”
“We have invested a lot and become
good at the top part of the grid”
“We are underinvested in the under
part of the grid”
”The ones we’re not doing well are
the most important”
ENVIRONMENTAL MOVEMENT