Menstrual Health in SEO (BrightonSEO Spring 2022)

Menstrual Health in
SEO
Chloe Smith | Blue Array
SLIDESHARE.NET/CHLOESMITH123
@CHLOEIVYROSESEO

@chloeivyroseseo #BrightonSEO
🩸What are we chatting
about?🩸

How the hell are you
qualiﬁed to talk about
this?

🩸Why menstrual health?🩸

Conversations about
menstruation have
been hushed,
reinforcing stigma
and shame

Roughly 30% of people
who menstruate have
a reproductive health
condition
Source: Public Health England

🩸The language of
menstruation🩸

By using gendered
language, we
exclude trans and
non-binary people
who menstruate

"Feminine hygiene" or
"sanitary products" vs
"Period products"

For most, period or
menstrual products is
preferred

🩸How can
menstruation affect
work?🩸

Physical & mental
symptoms

Social impact

Career progression

🩸This level of fear and
shame is unfair and we
need to do something
about it🩸

So, I surveyed 188 SEOs
and Digital PRs to get
their experiences...

…and got some abusive
responses. Naturally.

Of 185 legitimate
responses, only 30 (16%)
were non-menstruators

Men outnumber women
2 to 1 in the SEO industry
Source: https://moz.com/blog/seo-gender-gap

The rest of the
responses were
immensely helpful

53%
of menstruators have taken at least one day off sick
because of menstruation.

69%
of menstruators surveyed have gone into work instead
of calling in sick with menstrual health issues.

£15.1 billion
Source: CIPD

55%
of menstruators surveyed had lied about the reason
they were off sick when experiencing menstruation.

54%
of everyone surveyed feel that they cannot talk to their
line manager about menstruation.

50%
of everyone surveyed said their workplace does not
provide period products.

🩸What can workplaces do
to make their environment
better for people who
menstruate?🩸

Educate your
employees

Source: Dan Lapham

Provide free period
products in the office

Source: OmniCalculator

Introduce menstrual
health days

🩸So, to summarise…🩸

Language matters

Foster an open
and honest
environment

Educate employees
and lead by
example

Provide free period
products in offices

Create a menstrual
leave policy.

Empfohlen