FILM 260

1. MORE
THAN JUST
A CLICK

2. Social media has
become a powerful, if
not essential, tool
used for social good,
organizing
community activism
and empowering
citizens

3. HOWEVER, SOCIAL MEDIA
MAKES IT ALL TOO EASY
TO APPEAR ENGAGED IN
IMPORTANT ISSUES
WITHOUT TAKING ANY
REAL ACTION.

4. CLICKTIVISM:
The use of digital media and communication
for facilitating social change and activism

5. Our presence on social media merely creates
an impression of support

6. Social media users are
responsible for curating
their own image and self
brand. The Internet is
their opportunity to set
themselves apart.(4)

7. only
appears to
superficially work
because it doesn't
for too much from
the individual or
involve financial
and personal risk
CLICKTIVISM

8. CLICKING,
LIKING,
and so on is the kind of commitment that will
bring only social acknowledgment and praise(6)

9. "WE ARE SEARCHING FOR THAT
WARM , FUZZY FEELING THAT
OUR FACEBOOK FRIENDS CAN
SEE WE STAND UP FOR
SOMETHING, THAT WE'RE
DRAWING ATTENTION TO BIG
ISSUES"
-Kate White from UBC
(7)

10. SLACKTIVIST:
Someone who believes it is more important to
be seen to help than to actually help(8)

11. The ubiquity of social media has caused slacktivism to metasize(9)

12. EVEN THE MOST
INDOLENT CAN
SUPPORT SIX
CAUSES BEFORE
GETTING OUT OF
BED, JUST WITH
THE FLICK OF A
THUMB (9)

13. BUT SOCIAL MEDIA IS
MERELY THE ENABLER...(9)

14. Our brain has evolved to reward
us for perceived altruism. When
we think we have helped others,
the body releases dopamine and
endorphins as a reward to
encourage more good behaviour.(9)

15. MODERN TIMES CONFUSE THE BRAIN AND IT
MISTAKES ACTUALLY FEEDING THE STARVING WITH
RE-TWEETING #FEEDTHESTARVING (9)

16. A recent study from the
University of British
columbia demonstated
that people who "liked" a
cause on Facebook were
less likely to donate to
that cause (9)

17. Because, in their minds, they had already contributed.
Their brains had given them a shot of endorphins and it
was time to "help" someone else.(9)

18. Social networks are
effective at
increasing
by lessening the
level of motivation
that participation
requires
participation
Image source: CCo from Flickr
(10)

19. The platforms of social media are built around
weak ties...
But weak ties seldom lead to high-risk activism(10)

20. In conclusion, the
internet is a big,
noisy place, and
messages can get
lost in the shuffle.
The reality is...
(3)

21. We cannot ignore the positive role that technology and
digital activism have had regarding social good,
community activism and empowering citizens.
(5)
(1)

22. T H E R E M U S T B E A P L A N I N P L A C E T O
E N G A G E S U P P O R T E R S O N C E T H E Y ' V E
C L I C K E D , A N D K E E P T H E M E N G A G E D
A F T E R T H E H A S H T A G S T O P S
T R E N D I N G (1)

23. TO BE EFFECTIVE,
ONLINE ACTIVISM
NEEDS TO BE
BACKED WITH
REAL WORLD
ACTIVISM(11)

24. 1. Keilburger, Craig, and Mark Keiburger. "A Click Is Not Enough to Have Impact on World." Canoe.com. Canoe News, 10 Apr.
2015. Web. 30 May 2016.
2. Bresciani, Sabrina, and Andreas Schmeil. Social Media Platforms for Social Good. 2012 6th IEEE International Conference on
Digital Ecosystems and Technologies (DEST) (2012): n. pag. Web. 30 May 2016.
3. Stern, Caryl M. "In Praise of Clicktivism." The Huffington Post. TheHuffingtonPost.com, 31 Mar. 2015. Web. 1 June 2016.
4. Clark, Doris. It's Not a Job Search, It's a Permanent Campaign. Harvard Business Review. HBR, 28 Mar. 2012. Web. 05 June
2016.
5. Sharma, Ritu. Stop Pouring Ice on Clicktivism. The Huffington Post. TheHuffingtonPost.com, 20 Aug. 2014. Web. 02 June 2016.
6. Grealy, Kate. "Clicktivism: Preaching to The Choir." Kate Grealy. N.p., 25 July 2014. Web. 1 June 2016.
7. James, Anna. The Ice Bucket Challenge Is So Last Year. The Huffington Post Australia. HuffingtonPostAustralia.com, 24 Nov.
2015. Web. 02 June 2016.
8. Seeman, Neil. Don't Mistake 'Likes' on Facebook For Real Social Change. The Huffington Post. Politics Canada, 8 Apr. 2012.
Web. 05 June 2016.
9. Gilmore, Scott. The Problem with #slacktivism. Macleans. Macleans.ca, 11 Nov. 2014. Web. 01 June 2016.
10. Gladwell, Malcolm. "Small Change- Why The Revolution Will Not Be Tweeted." The New Yorker. TheNewYorker.com, 4 Oct.
2010. Web. 02 June 2016.
11. Kielburger, Craig And Marc. Can Online Petitions Change the World? The Huffington Post. TheHuffingonPost.com, 22 Oct.
2013. Web. 01 June 2016.
References