case study

1. +
Case Study
Miley Cyrus

2. +
Early days
 In 2006 she became an teen idol from Hannah Montana, after
being cast in the Disney Channel television. Miley became the
first artist to have deals in television, film , consumer products
and music within the “Walt Disney Company”.
 The Theme song for Hannah Montana “The best of both
worlds” released in 2008, debuting at Number 92 on the
billboard Hot 100.
 Due to this she got signed with Hollywood Records in 2007,
releasing her studio album “Meet Miley Cyrus” Debuted at
number on the billboard 200. All the songs was credited to
Hannah Montana not the artist herself.

3. +
Early days
 Cyrus was starred in “Hannah Montana- The movie” its
soundtrack produced the hit single “the climb” . Miley
developed a maturing imaging during her early years due to
representing Disney therefore she was a role model to many
young children. However throughout the years she became
less popular in the music industry.
 Due to This She left Hollywood records after signing a contract
with RCA records.
https://www.youtube.com/watch?v=NG2zyeVRcbs

4. + RCA records
 Rebellious
 Changed the hair cut
 More Alternative
 Wore reveling clothing
 Changed her lyrical context and style of music-
more mainstream
https://www.youtube.com/watch?v=LrUvu1mlWc
o
She adapted her persona and representation
towards the audience to gain more recognition
keeping the audience interested :

5. +
Pros and cons
 She used the media to gain more recognition, through
displaying how she is not a “kid anymore”. For example
she smoked weed on MTV stage in front of an audience
and live TV. This shocked many people as it was very
unexpected and illegal. However this was a big
statement to imply that she is a “grown women”.
 Although despite this she became a bad role model
towards the younger generation- tweaking, wearing
reveling clothes, smoking and doing drugs in the public
eye.

6. + Adaption of style

7. +
Questions
1. What advantaged and disadvantages is there to her adaption
of star image?
2. Why is it so important for artist to change their star image?
3. What does her star image represent?
4. What persona are you more drawn- new or old?
5. What distribution methods did she use to get herself notice?
6. How did she use the media to promote herself?