This is a project completed on behalf of my Portfolio 1 course at Full Sails University completed on October 18, 2021.

1. PERSONAL BRAND
EXPLORATION
Chip Pratt

2. My name is Chip Pratt and I am a 21 year
old college student originally from Tulsa,
Oklahoma and I currently reside in
Bentonville, Arkansas. Growing up my
passion was basketball and that
determination and drive that I had for the
game allowed me to play at the highest
level that I could possibly play at and
shaped me into the man I am today. But,
even though that I'm not playing any more
my passion for the game still runs deep
and I still want to be a part of evolving the
game as it grows. One of my goals that I
am looking to accomplish in my life would
be to start my own sports apparel brand
and possibly a basketball training
company to help young aspiring athletes
live out their dreams.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Public Relations Manager
• Marketing Research Analyst
HERO ARCHETYPE - I go
about my work with an attitude to
get things done no matter how
challenging it appears to be. I like
to put myself out there and take
actions and be decisive even if it
makes me feel vulnerable because
I know that's the only way that's the
only way I will achieve my goal
that improves the world.
Digital Marketing for Sports Apparel Industry
Picture Relevant
to Your Industry
Goes Here

4. Recruiters and Hiring Managers at
Sports Apparel Companies
TARGET AUDIENCE
Tiffany McCulloch
Outreach Plan:
• Find out more about Nike and if they have
internships for post grads.
• I will make my initial contact with this person
via LinkedIn.
• I would like to follow up with Tiffany by June
2022 and have a solid connection even though
I’m not graduating until June 2023.
Nike Sr. Recruiter
Scott Walker
Outreach Plan:
• Find out more about Adidas and if they have
internships for post grads.
• I will make my initial contact with this person
via LinkedIn.
• I would like to follow up with Scott by June
2022 and have a solid connection even though
I’m not graduating until June 2023.
Senior Executive
Recruiter at Adidas
Christina Barrett
Outreach Plan:
• Find out more about Under Armour and if
they have internships for post grads.
• I will make my initial contact with this person
via LinkedIn.
• I would like to follow up with Christina by
June 2022 and have a solid connection even
though I’m not graduating until June 2023.
PROFILE
PICTURE Lead, Talent Acquisition
at Under Armour

5. GOALS
Short Term: (Immediately After Graduation, 1
YEAR)
• Get my first job in the marketing field using
LinkedIn.
‣ Grow my LinkedIn account by 10 to 15%
within 12 months of graduation.
Mid Term: (5-10 YEARS)
• Start my sports apparel brand and build brand
awareness.
‣ Developing and publishing brand content
on my social media platforms and grow
my social media pages at least 10k
followers within two years.
Long Term: (15-20 YEARS)
• Focus and grow my sports apparel brand full-
time.
‣ Grow a nation wide audience for my
company by increasing social media
followers by 20% within three years.

6. SKILLS ANAL
YSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Researching
SOFT
HARD
Novice / Adept / Expert
SEO Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Oral Comprehension Novice / Adept / Expert
Web development software
SOFT
HARD
Novice / Adept / Expert
Adobe Photoshop software Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Active Listening Novice / Adept / Expert

7. I’ll help athletes find the right
sports apparel by learning what
customers want and providing
those products.
PROMISE

8. CREDENTIALS
Work Experience:
• Volunteered at children's
basketball camp.
• Volunteer as a public speaker at
middle school basketball camp.
Education:
• Google Ad Certification Course
(Exp. December 2020)
• Digital Marketing, B.S., Full Sail University (Exp. 2023)
Awards:
• None Listed
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Shawn Pennington
Leadership Experience:
• Manager at McDonald’s
• Security officer at Davis Health system
Chip Pratt
Industry Experience:
• None listed
Education:
• Current Full Sail University Digital
Marketing Student
Skills and Proficiencies:
• Product management - 0 endorsements
• English - 0 endorsements
• Research - 0 endorsements
Overall Online Presence:
• 5 connections, banner image not
customized, no head shots or
professionalism, good amount of detail,
no published articles, not active on other
social media's that I'm aware of, LinkedIn
URL is not customized.
• Grade: Poor, 30 out of 100
Industry Experience:
• None Listed
Education:
• Current Full Sail University Digital
Marketing Student
Leadership Experience:
• None Listed
Skills and Proficiencies:
• English - 0 endorsements
• Marketing - 0 endorsements
• Strategy - 0 endorsements
Overall Online Presence:
• 1 connections, banner image customized,1
head shot and no professionalism,
minimum amount of detail, no published
articles?, not active on other social media
networks, LinkedIn URL is customized.
• Grade: Poor, 25 out of 100

10. COMPETITION
Colin Talbot
Leadership Experience:
• Director of e-commerce at international
playground
• Digital marketing manager at Natori
Chip Pratt
Industry Experience:
• Ecommerce and digital
marketing specialist passion
for design and tech
Education:
• None Listed
Skills and Proficiencies:
• Styling - 4 endorsements
• SEO - 4 endorsements
• Social Media Marketing- 3 endorsements
Overall Online Presence:
• 462 connections?, banner image
customized, very professional and a
professional headshot, very detailed, no
published articles, not active on other
social media's that I'm aware of, LinkedIn
URL is customized.
• Grade: Poor, Average, or Superior?, 85 out
of 100
Industry Experience:
• None Listed
Education:
• Current Full Sail University Digital
Marketing Student
Leadership Experience:
• None Listed
Skills and Proficiencies:
• English - 0 endorsements
• Marketing - 0 endorsements
• Strategy - 0 endorsements
Overall Online Presence:
• 1 connections, banner image customized,1
head shot and no professionalism,
minimum amount of detail, no published
articles?, not active on other social media
networks, LinkedIn URL is customized.
• Grade: Poor, 25 out of 100

11. BRAND POSITION
For Hiring Managers at Sports Apparel
Companies who are looking to fill a digital
marketing position, I provide a driven and
persistent approach to understand your goals and
produce results for your company because my
passion is sports and I am very thorough and I
strive for perfection when it comes to anything
related to digital marketing.
“RESILIENT”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Marketing Association
‣ November 3-5, 2021 | Online
• Internet Marketing Association
‣ October 1, 2021 | Online
• American Advertising Federation
‣ No date | Online
Digital Marketing
• Primary Content: I plan to start a blog on my portfolio
website sharing marketing techniques, content
strategy and anything else I learn throughout the
course of my work and research.
• Primary Tools: Which social networks or online tools
will you use to promote your content? How often?
What format? I will have a link tree that connects my
social media accounts to my website. I will update my
blog weekly and I will either post on my social media
or use email marketing to send monthly news to my
subscribers.
• Website: I will use my digital portfolio website as an
about me section for my main website that I plan to
develop for my future businesses so people can learn
more about me.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I'm looking to be mentored by someone with at
least five years of experience in the Digital
marketing field. Someone who is easy-going and
able to provide me with the necessary tips and
tricks in the field. I would like my mentor to be a
few years older than me but still in my age group
so I can relate with them and strive to be like
them. Fall of 2023.
Formal Education
• B.S in Digital Marketing from Full Sail University
2023.
Technical Skills
• Email Marketing - LinkedIn Learning, September
2023
• Photoshop - LinkedIn Learning, December 2023
• Content Management Systems (CMS) - LinkedIn
Learning, March 2024
Soft Skills
• Critical Thinking - LinkedIn Learning, October
2023
• Reading Comprehension - LinkedIn Learning,
January 2024
• Social Success at Work - LinkedIn Learning, April
2024

14. Chip Pratt
Y
ou know how most sports
companies seem to be behind
when it comes to certain fashion
trends? Well, what I do is thorough
marketing research and content strategy for sports
companies. In fact, I did some marketing research
and content strategy for a company and they were
able to have a successful launch and have a 15% net
profit increase throughout that quarter.
“

15. REFERENCES
Summary report for: 11–2021.00 - Marketing Managers. (2021). Onet
Online. https://www.onetonline.org/link/summary/11-2021.00
Summary report for: 13–1161.00 - Marketing Research Analyst and
Marketing Specialist. (2021). Onet Online. https://
www.onetonline.org/link/summary/13-1161.00
Summary report for: 11–2032.00 - Public Relations Managers.
(2021).
Onet Online. https://www.onetonline.org/link/summary/
11-2032.00
The Hero AKA Warrior, Champion, Victor. Kaye Putnam. https://
www.kayeputnam.com/brandality-archetype-hero/
Creators, C. (2018, November 20). [Photograph]. https://
unsplash.com/photos/gMsnXqILjp4
Creators, C. (2018, August 8). [Photograph]. https://unsplash.com/
photos/RSc6D7bO0fA
Tiffany McCulloch. (n.d.). LinkedIn. https://www.linkedin.com/in/
tiffanyreardon
Scott Walker. (n.d.). LinkedIn. https://www.linkedin.com/in/
scottwalkerrecruit
Christina Barrett. (n.d.). LinkedIn. https://www.linkedin.com/in/
christina-barrett
Shawn Pennington. (n.d.). LinkedIn. https://www.linkedin.com/
in/shawn-pennington-0226ab1b4/
Colin Talbot. (n.d.). LinkedIn. https://www.linkedin.com/in/
cttalbot/
2021 Symposium for the Marketing of Higher Education (Online).
(n.d.). American Marketing Association. https://www.ama.org/
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utm_medium=adwords&utm_campaign=&utm_source=&gclid=Cjw
KCAjw49qKBhAoEiwAHQVTo_N4g9odVye_VfuDyKobK_RUheS
XAtDvm8c6GclPe_yp_pq-_78kAxoCz2sQAvD_BwE
Impact 21 Marketing to a New World October 1, 2021. (n.d.). IMA
Network. https://imanetwork.org/
Online resources. (n.d.). American Advertising Federation. https://
www.aaf.org/
Email Marketing. (n.d.). LinkedIn Learning. https://
www.linkedin.com/learning/topics/email-marketing?u=50813145
Photoshop. (n.d.). LinkedIn Learning. https://www.linkedin.com/
learning/topics/photoshop?u=50813145
Content Management Systems (CMS). (n.d.). LinkedIn Learning.
https://www.linkedin.com/learning/topics/content-management-
systems-cms?u=50813145
Figliuolo, M. (2020, October 6). Critical Thinking. LinkedIn
Learning. https://www.linkedin.com/learning/critical-thinking/
welcome-to-critical-thinking-2?u=50813145
Kotchian, V. (2016, March 11). Test Prep: GRE Reading
Comprehension Overview. LinkedIn Learning. https://
www.linkedin.com/learning/test-prep-gre/reading-
comprehension-overview?u=50813145
Dewett, T. (2019, July 30). Social Success at Work. LinkedIn
Learning. https://www.linkedin.com/learning/social-success-at-
work/components-of-success?u=50813145