Chip Gettinger

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Content component management and dynamic delivery systems based on DITA as a content model designed for the optimal Customer Experience. Working with authoring, collaboration, review and publishing software in the areas of product marketing, technical sales, professional services, solutions selling, operations and technical training. Present at major conferences on best practices in adoption and business benefits. Specialties: Technical sales and streatgic executive for Content Component Management Systems using DITA as a content model. Discovery Day and ROI analysis.

dita cxm content strategy collaboration icc-life-science-healthcare information architecture personalization dynamic delivery subject scheme user experience customer experience

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Chip Gettinger

SDL Global Collaboration with Technical Publications

SDL How Global Life Sciences Leaders Solve the Customer Experience Puzzle

Content Strategy From the Outside In

Power of dita and where customer experience is headed

Customer experience and making it work for dynamic product content (sdl)