Talking 'Bout My Generation: How cohort analysis can predict generational differences in online behaviour. Online influence is typically about peer influence: consumers usually share and recommend products to those in their own age group or generation. William will show how brands can drive peer influence online by using cohort analysis: identifying what interests and unites different generations, and the socio-cultural triggers that can impact them throughout their lives. Find more info at: http://chinwag.com/insight/psychology

1. TALKING ‘BOUT MY
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GENERATION
@nextbigthingco
William Higham, NEXT BIG THING
Psychology of Online Influence
Chinwag, 03.05.12
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2. next-big-thing.net
@nextbigthingco
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3. PEERS
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@nextbigthingco
SHARING ADOLESCENCE
Now & in future Social & personal identity
BONDING ADULTHOOD
Culture, products, politics History, attitudes
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4. HISTORY
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POLITICS SOCIETY
@nextbigthingco
News, events, activism Environment, attitudes
CULTURE MEDIA
Low & high Arts TV, radio, film, Internet
LEISURE PRODUCTS
Sports, holiday, nightlife Food, drinks, fashion
PARENTS
Lifestyles, attitudes 4

5. ATTITUDES
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WORLDVIEW WORLDVIEW
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Optimist vs Pessimist Dreamer vs Do-er
VALUES VALUES
Individual vs Communal Materialist vs Idealist
OUTLOOK OUTLOOK
Future vs Past Traditional vs Iconoclast
STYLE
Maximal vs Minimal 5

6. DRIVERS
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PRODUCTS WORLDVIEW
@nextbigthingco
Food, fashion, fads Attitude to life, action
CULTURE VALUES
Media, Arts, Leisure Attitude to people, products
SOCIETY OUTLOOK
Events, news, environs Attitude to tradition, future
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7. THANK YOU
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@nextbigthingco
William Higham
NEXT BIG THING
07710 452962
william@next-big-thing.net
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