SME Growth Hack - Real World Growth Hacking
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Real World Growth Hacking. Presented by Louis Sayers, Growth Hacker, Driftrock.
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SME Growth Hack - Real World Growth Hacking
- 1. Growth Hacking A Real World introduction By @LouisSayers
- 2. Growth Hacking Defined Growth User Acquisition User Activation Retention Hacking Ingenious Hacker (creative, inventive think “life hacker”) Software Hacker (combining various technologies) Illegal Hacker (breaking the rules, exploiting holes) Neil Patel, Bronson Taylor http://www.quicksprout.com/the-definitive-guide-to-growthhacking-chapter-1/
- 3. - Marketing Bot - Ebay charity bidding (http://www.amazon.co.uk/The-Paypal-Wars-BattlesPlanet/dp/1936488590) - Paid Referrals ($10 for new customer, $10 Referral) - AutoLink
- 5. Craigslist Spam Listings http://www.quora.com/Airbnb/How-does-Airbnbautomatically-post-on-Craigslist
- 14. bit.ly/15v4dva
- 18. Craigslist Social Media integration Referrals Re-engagement Paid Search Engine Marketing Daily ad budget: $16,698 Keywords: 94,287 http://www.keywordspy.com/research/search.aspx?q=airbnb.com&tab=d omain-overview
- 19. Leverage Platforms Where do your users hang out? Identify Influencers Partners
- 20. Tracking Your Goal Where is your time best spent?
- 21. Optimise Landing Pages Consistent messaging Simplify Split test Reduce Friction Increase Engagement
- 22. Scale The Growth Hacking Dream: A Self-Perpetuating Marketing Machine
- 23. Scale Automate Acquisition On-boarding Referrals Re-engagement Unsubscribe process Do more of what works the best
- 24. LouisSayers.com
- 25. @LouisSayers
Hinweis der Redaktion
- Attention Economy – So much content – it’s abundant and immediately available – Google, Blogs, Videos, Podcasts.Question – Small Business (Fewer than 15 Employees?)Medium or large – more than 15 employees?How many are considering starting their own business, or creating a startup?Thank you for your attention, and so I want to provide value.
- Paypal was originally a product of confinity (created in 1999). Originally it was created as a Palm Pilot payments, cryptographic companyPaypal created a bot that would finditems to bid on and send them to a charitable cause, email the seller asking if they wouldn’t mind accepting payment via paypal, and if they were to agree to email them back. If they received a reply email, then they would automatically bid on the item.They also built AutoLink – which would allow ebay sellers to automatically add paypal buy buttons into all of their listings automaticallyIn April 2000, PayPal buy buttons were on over 1 million listings.Lessons:Marketing was done via bots, existing users via referral scheme. Tools made it super simple to spread paypal buttons, and thus market paypal in a semi-automatic way.http://www.referralsaasquatch.com/growth-vs-growth-hacking-lessons-from-squares-former-coo/#ixzz2kv053O77At one point PayPal was not a default payment option on Ebay. In fact, PayPal was actually quite hard to use as a seller. However, the team at PayPal noticed that this wasn’t stopping select eBay sellers from trying to make it work all on their own.eBay sellers were doing everything from writing text in their listings asking people to “please pay me with PayPal” to copying the PayPal logo using custom HTML to add it to their listings. The initial reaction of PayPal executives was to stop this practice because PayPal sellers weren’t their target market. However, with some smart thinking the team realized that this might just be a big market for them to explore.The team at PayPal did a test and made it possible to automatically add a PayPal button to each eBay listing. By watching what their existing customers were doing they were able to quickly hack their growth. PayPal quickly became included in the vast majority of eBay listings but this wouldn’t have been possible if people hadn’t observed the trend and hacked it first.
- Hello,I am emailing you because you have one of the nicest listings in Craigslist in the Tahoe area, and I want to recommend you feature it to one of the largest rental marketplaces on the web, Airbnb. The site already has 3,000,000 page views a month. Check it out here: http://www.airbnb.comJill DSunday Nov 8, 2009http://davegooden.com/2011/05/how-airbnb-became-a-billion-dollar-company/
- Why would I refer you to airbnb?
- http://www.keywordspy.com/research/search.aspx?q=airbnb.com&tab=domain-overview
- http://www.keywordspy.com/research/search.aspx?q=airbnb.com&tab=domain-overview
- ----- Meeting Notes (20/11/2013 22:34) -----Where do my users like to congregate?Think of it as Hubs people are connected toPaypal - Ebay (buyers and sellers need payment)Airbnb - Craigslist (property listings, people looking for holiday accommodation)Facebook - Social media integrationInteraction between your users and non-users (e.g. Dropbox, Mega Upload)Small WinsBlogsForumsQ&A sitesBigger WinsPotential partners - Google AndroidCreative solutionsWhen you're thinking this way, you leverage network effects and have third parties promoting your product / services for you.
- Vanity metrics (absolutes), valuable metrics (relative) e.g. signups vs weekly signup conversion rateUsers vs Daily active users
- Before this stage you will have talked with people, they will be lining up around the corner ready with their wallets – ideally their wallets will be in your hands.Don’t build your product / service – that’s the noob way, the mistake that most people make! So be forewarned.
- Before this stage you will have talked with people, they will be lining up around the corner ready with their wallets – ideally their wallets will be in your hands.Don’t build your product / service – that’s the noob way, the mistake that most people make! So be forewarned.
- Before this stage you will have talked with people, they will be lining up around the corner ready with their wallets – ideally their wallets will be in your hands.Don’t build your product / service – that’s the noob way, the mistake that most people make! So be forewarned.