Proposed social media platforms for US B2B SAAS Market

1. PROPOSED
SOCIAL
MEDIA
PLATFORMS
FOR US B2B SAAS MARKET
CHINAZA IMALA

2. Agenda
Proposed platforms:
YouTube
Twitter
Slideshare

5. YouTube
Some business benefits of YouTube
Expands audience reach
Strengthens brand
Boosts search rankings

6. YouTube
Some B2B best practices for YouTube
Vlogs
Product demos
Brand story videos

7. Twitter
Some business benefits of Twitter
Gain valuabe customer insights
Build brand personality and awareness
Deliver customer support and gather
feedback
Cultivate a brand community

8. Twitter
Some B2B best practices for Twitter
Be human
Be helpful
Reach influencers
Highlight employees

9. 5X
Slideshare attracts
More traffic from business
owners and executives than
Facebook, Twitter, YouTube
and LinkedIn.
(Comscore.com)

10. Slideshare
Some business benefits of Slideshare
Generate leads
Targeted B2B audience
Boost brand awareness
Build credibility

11. Slideshare
Some B2B best practices for Slideshare
Drive traffic home
Optimize for SEO
Cross-promote content
Embed function
Use lead capture form
Engage with other influencers

12. "Don't push people to
where you want to be;
meet them where they
are."
Meghan Keaney Anderson, VP Marketing, HubSpot