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Professional Social Networking in China
May 2014
!
ChinaInternetWatch.com
A Top Blog on China Internet Marketing.
China Business Social Neworking Monthly Users (Million)
& Growth Rate 2008-2013
0%
1,000%
2,000%
3,000%
4,000%
0
0.25
0.5
0.75
1
2008 2009 2010 2011 2012 2013
31.042
16.252
12.123
8.843
6.254
3.7
91%
34.1%
37.1%
41.4%
68%
54.1%54.1%
68%
41.4%
37.1%
34.1%
91%
China Internet Watch
Source: iResearch, Jan 2014
China’s Top Business Social Networking Websites
0
250
500
750
1000
Dajie.com Wealink.com Renhe.cn Tianji.com Ushi.com
268498
369
926
No. of daily users in 2013 (thousand)
China Internet Watch
Source: iResearch, Jan 2014
China Business Social Networking
Sites Gender Ratio
33%
67%
Male Female
China Internet Watch
Source: iResearch, Jan 2014
China Business Social Networking User Age Distribution
18-24
25-30
31-35
36-40
41-50
Above 50
0% 10% 20% 30% 40%
1.8%
6.5%
9.4%
21.8%
38.3%
22.2%
China Internet Watch
Source: iResearch, Jan 2014
China Business Social Networking User Education LevelPhD
M
aster's
D
egree
Bachelor's
D
egree
Advanced
diplom
a
H
igh
school/D
iplom
a
Below
high
school
0% 15% 30% 45% 60%
2.2%
8.5%
21.5%
57%
9.5%
1.6%
China Internet Watch
Source: iResearch, Jan 2014
China Business Social Networking User Income
Above 50K
20K-50K
10K-20K
8K-10K
5001-8000
3001-5000
2001-3000
1001-2000
Below 1000
No income
0% 7.5% 15% 22.5% 30%
3.7%
3.7%
6.1%
14.3%
27.8%
21.6%
11.3%
6%
3.5%
2.1%
China Internet Watch
Source: iResearch, Jan 2014
Top 10 Regions of China Business Social Networking Users
Guangdong
Beijing
Shandong
Jiangsu
Shanghai
Henan
Zhejiang
Hebei
Liaoning
Fujian
0% 4% 8% 12% 16%
3.9%
4.4%
4.5%
4.6%
5.3%
7.1%
7.9%
10%
11.2%
14.7%
China Internet Watch
Source: iResearch, Jan 2014
Visit
ChinaInternetWatch.com
for more China internet insights

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China Professional Social Networking Market Report

  • 1. Professional Social Networking in China May 2014
  • 2. ! ChinaInternetWatch.com A Top Blog on China Internet Marketing.
  • 3. China Business Social Neworking Monthly Users (Million) & Growth Rate 2008-2013 0% 1,000% 2,000% 3,000% 4,000% 0 0.25 0.5 0.75 1 2008 2009 2010 2011 2012 2013 31.042 16.252 12.123 8.843 6.254 3.7 91% 34.1% 37.1% 41.4% 68% 54.1%54.1% 68% 41.4% 37.1% 34.1% 91% China Internet Watch Source: iResearch, Jan 2014
  • 4. China’s Top Business Social Networking Websites 0 250 500 750 1000 Dajie.com Wealink.com Renhe.cn Tianji.com Ushi.com 268498 369 926 No. of daily users in 2013 (thousand) China Internet Watch Source: iResearch, Jan 2014
  • 5. China Business Social Networking Sites Gender Ratio 33% 67% Male Female China Internet Watch Source: iResearch, Jan 2014
  • 6. China Business Social Networking User Age Distribution 18-24 25-30 31-35 36-40 41-50 Above 50 0% 10% 20% 30% 40% 1.8% 6.5% 9.4% 21.8% 38.3% 22.2% China Internet Watch Source: iResearch, Jan 2014
  • 7. China Business Social Networking User Education LevelPhD M aster's D egree Bachelor's D egree Advanced diplom a H igh school/D iplom a Below high school 0% 15% 30% 45% 60% 2.2% 8.5% 21.5% 57% 9.5% 1.6% China Internet Watch Source: iResearch, Jan 2014
  • 8. China Business Social Networking User Income Above 50K 20K-50K 10K-20K 8K-10K 5001-8000 3001-5000 2001-3000 1001-2000 Below 1000 No income 0% 7.5% 15% 22.5% 30% 3.7% 3.7% 6.1% 14.3% 27.8% 21.6% 11.3% 6% 3.5% 2.1% China Internet Watch Source: iResearch, Jan 2014
  • 9. Top 10 Regions of China Business Social Networking Users Guangdong Beijing Shandong Jiangsu Shanghai Henan Zhejiang Hebei Liaoning Fujian 0% 4% 8% 12% 16% 3.9% 4.4% 4.5% 4.6% 5.3% 7.1% 7.9% 10% 11.2% 14.7% China Internet Watch Source: iResearch, Jan 2014