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LET’S GET ENGAGED:
BUILDING COMMUNITY
RESOURCES
Kristen B. Miller, RN, MSN, CLS Virginia Berry White, LMSW
McLeod Nurse-Family Partnership Family Solutions of the Low Country
1
INTRODUCTIONS FROM GROUP
•Name
•Agency
•Expectations for Session
2
TOOLKIT
ICEBREAKER
3
OBJECTIVES
To effectively drive action within your communities to access
available resources;
To create excitement about your program through community
engagement and participation, developing a powerful network of local
partnerships;
To identify barriers and/or challenges when forming networks or
partnerships;
To maximize existing and new initiatives, current partnerships, and
new innovations to deepen overall impact within a community.
4
Vision is the art of
seeing things
Invisible
Jonathan Swift
5
WHAT IS OUTREACH?
• To begin, we must all understand and embrace outreach, which is
an integral part of forming relationships
• A key component of outreach is that the groups providing it are not
stationary, but mobile. So in other words, they are meeting those in
need of outreach services or learning about the program in the
community in which they provide services.
6
OUTREACH BUILDS BRIDGES
Outreach is defined as a two-way communication between your
agency and stakeholders to establish and foster a mutual
understanding, promote shared involvement, and influence actions.
Outreach is reaching out to people who are not using any of the
services provided by your agency and informing and educating
them about your services, thus building a trusting network and
relationship.
7
PIECE BY PIECE
• Outreach efforts result in developing a liaison
between the agency and the community
• Improves community awareness, trust and accurate
understanding of your mission, program and
successes
• Increases collaboration and communication with
community members, stakeholders and key partners
• Share resources and exchange ideas
• Increase program attendance
• Most importantly, when conducted consistently,
outreach can stimulate behavioral change and
increase community “buy in” from proven program
successes
8
ENLIST KEY COMMUNITY
ORGANIZATIONS TO BE YOUR
AMBASSADORS
At McLeod NFP we have partnerships with:
• First Steps for School Readiness in each
county
• District Solicitor's Office for all 5 counties
(have gotten $3000+ in donated baby
items to date after just 1.5yrs)
• Reach Out and Read/First Book/Dolly
Parton’s Imagination Library
• Local School Districts (Having support
from Principals, School RNs and Counselors)
• Each County's Coordinating Councils led
by State Legislative Representative (From
Senate or House of Reps)
• Safe Kids/Cribs for Kids
• Local Quilting Guilds, ex. Linus Projects
• Faith-based communities-- as several
churches have embraced our mission
• Local non-profits with similar causes
9
• Community not aware of the issues affecting the community
• Trust issues
• Change is a slow process
• Community may be slow to accept the services you are offering
• Difficult to convince people that you can’t keep doing the same things and
expect different results
10
KEY QUESTIONS TO CONSIDER BEFORE
CONTINUING THE EFFORTS TO BUILD
• How far are you willing to go?
• What if the community suggest something totally different than
what you’re offering/planning?
• Is your organization involved in supporting community
improvements
• After finding answers to the above questions, you are ready to
move forward and…
11
DEEPEN YOUR IMPACT
•Conduct Needs Assessment – Cultural
Assessment, Community Resource
inventory and Community Asset Mapping
•Know your issue and program
•Create a list of Stakeholders
12
Trust
Building
Community
Leadership
Development
Community
Needs
Community
Input
Connect
with
Community
Systems
Showing
Respect of
Community
DRIVING ACTION
TO
ACCESS RESOURCES
13
INCREASE YOUR COMMUNITY’S
AWARENESS OF YOUR PROGRAM
• Conceive a Game Plan after you have the results of
your needs assessment
• Build a Coalition or Advisory Board
• Start engaging with key decision-makers
• Develop Outreach Materials and meetings
• Select your potential Stakeholders
• Recruit volunteers
14
INNOVATIVE COMMUNITY
AWARENESS & EXCITEMENT
BUILDING
15
PLAN AND EXECUTE
• Begin the process to form local partnerships
• Bring everyone together and to the table
• Align resources
• Implement the collaborations
• Sustain the momentum and communicate regularly
16
POWERFUL NETWORK OF
LOCAL PARTNERSHIPS
• Healthcare Professionals (ex: FSLC PAN)
• Local leaders in industry
• Elected officials
• Local Businesses
• Members of the Community(ex: FSLC
CAN)
• Transportation providers
• Schools
18
EVALUATE
• Successful collaborations monitor progress
• Continue coordination efforts and track any necessary data
• Acknowledge what works and doesn’t work
• Change and amend any practices as necessary
• Determine the long-term sustainability
• Share the best practices to help others learn from your
experiences and successful partnerships
18
SHOW YOUR GRATITUDE
Provide regular “Thank You’s” (via
hand-written note, gift, marketing
material, etc.) to show your
appreciation for their partnership,
support, and commitment to help your
program succeed
19
20
WISE WORDS TO REMEMBER
https://www.youtube.com/watch?v=awzNHuGqoMc
21
Questions?
22
CONTACT US FOR MORE
INFORMATION
Kristen B. Miller, RN, MSN, CLS Virginia Berry White, LMSW
Manager/NFP Supervisor Director/Administrator
McLeod Nurse-Family Partnership Family Solutions of the Low Country
300 South Dargan Street 1732 Village Park Drive
Florence, SC 29560 Orangeburg, SC 29116
843.777.6479 803.531.8008
kmiller@mcleodhealth.org vwhite.FSLC@scorh.net
23

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Session 1.4 building community resources (kristen&virginia)

  • 1. LET’S GET ENGAGED: BUILDING COMMUNITY RESOURCES Kristen B. Miller, RN, MSN, CLS Virginia Berry White, LMSW McLeod Nurse-Family Partnership Family Solutions of the Low Country 1
  • 4. OBJECTIVES To effectively drive action within your communities to access available resources; To create excitement about your program through community engagement and participation, developing a powerful network of local partnerships; To identify barriers and/or challenges when forming networks or partnerships; To maximize existing and new initiatives, current partnerships, and new innovations to deepen overall impact within a community. 4
  • 5. Vision is the art of seeing things Invisible Jonathan Swift 5
  • 6. WHAT IS OUTREACH? • To begin, we must all understand and embrace outreach, which is an integral part of forming relationships • A key component of outreach is that the groups providing it are not stationary, but mobile. So in other words, they are meeting those in need of outreach services or learning about the program in the community in which they provide services. 6
  • 7. OUTREACH BUILDS BRIDGES Outreach is defined as a two-way communication between your agency and stakeholders to establish and foster a mutual understanding, promote shared involvement, and influence actions. Outreach is reaching out to people who are not using any of the services provided by your agency and informing and educating them about your services, thus building a trusting network and relationship. 7
  • 8. PIECE BY PIECE • Outreach efforts result in developing a liaison between the agency and the community • Improves community awareness, trust and accurate understanding of your mission, program and successes • Increases collaboration and communication with community members, stakeholders and key partners • Share resources and exchange ideas • Increase program attendance • Most importantly, when conducted consistently, outreach can stimulate behavioral change and increase community “buy in” from proven program successes 8
  • 9. ENLIST KEY COMMUNITY ORGANIZATIONS TO BE YOUR AMBASSADORS At McLeod NFP we have partnerships with: • First Steps for School Readiness in each county • District Solicitor's Office for all 5 counties (have gotten $3000+ in donated baby items to date after just 1.5yrs) • Reach Out and Read/First Book/Dolly Parton’s Imagination Library • Local School Districts (Having support from Principals, School RNs and Counselors) • Each County's Coordinating Councils led by State Legislative Representative (From Senate or House of Reps) • Safe Kids/Cribs for Kids • Local Quilting Guilds, ex. Linus Projects • Faith-based communities-- as several churches have embraced our mission • Local non-profits with similar causes 9
  • 10. • Community not aware of the issues affecting the community • Trust issues • Change is a slow process • Community may be slow to accept the services you are offering • Difficult to convince people that you can’t keep doing the same things and expect different results 10
  • 11. KEY QUESTIONS TO CONSIDER BEFORE CONTINUING THE EFFORTS TO BUILD • How far are you willing to go? • What if the community suggest something totally different than what you’re offering/planning? • Is your organization involved in supporting community improvements • After finding answers to the above questions, you are ready to move forward and… 11
  • 12. DEEPEN YOUR IMPACT •Conduct Needs Assessment – Cultural Assessment, Community Resource inventory and Community Asset Mapping •Know your issue and program •Create a list of Stakeholders 12
  • 14. INCREASE YOUR COMMUNITY’S AWARENESS OF YOUR PROGRAM • Conceive a Game Plan after you have the results of your needs assessment • Build a Coalition or Advisory Board • Start engaging with key decision-makers • Develop Outreach Materials and meetings • Select your potential Stakeholders • Recruit volunteers 14
  • 15. INNOVATIVE COMMUNITY AWARENESS & EXCITEMENT BUILDING 15
  • 16. PLAN AND EXECUTE • Begin the process to form local partnerships • Bring everyone together and to the table • Align resources • Implement the collaborations • Sustain the momentum and communicate regularly 16
  • 17. POWERFUL NETWORK OF LOCAL PARTNERSHIPS • Healthcare Professionals (ex: FSLC PAN) • Local leaders in industry • Elected officials • Local Businesses • Members of the Community(ex: FSLC CAN) • Transportation providers • Schools 18
  • 18. EVALUATE • Successful collaborations monitor progress • Continue coordination efforts and track any necessary data • Acknowledge what works and doesn’t work • Change and amend any practices as necessary • Determine the long-term sustainability • Share the best practices to help others learn from your experiences and successful partnerships 18
  • 19. SHOW YOUR GRATITUDE Provide regular “Thank You’s” (via hand-written note, gift, marketing material, etc.) to show your appreciation for their partnership, support, and commitment to help your program succeed 19
  • 20. 20
  • 21. WISE WORDS TO REMEMBER https://www.youtube.com/watch?v=awzNHuGqoMc 21
  • 23. CONTACT US FOR MORE INFORMATION Kristen B. Miller, RN, MSN, CLS Virginia Berry White, LMSW Manager/NFP Supervisor Director/Administrator McLeod Nurse-Family Partnership Family Solutions of the Low Country 300 South Dargan Street 1732 Village Park Drive Florence, SC 29560 Orangeburg, SC 29116 843.777.6479 803.531.8008 kmiller@mcleodhealth.org vwhite.FSLC@scorh.net 23