By Bill Franks, Chief Analytics Officer - Teradata Corporation

1. Driving Action With Big Data Analytics
Bill Franks, Chief Analytics Officer, Teradata
January, 2016

2. 2 © 2015 Teradata & Bill Franks
Join The Analytics Revolution!
Image source: Target
Analytics is going through its own industrial revolution!
Image source: iStock

3. 3 © 2015 Teradata & Bill Franks
Operational Analytics Build On Traditional Analytics …
… traditional
analytics aren’t
replaced, but are
taken further!
Image source: iStock

4. 4 © 2015 Teradata & Bill Franks
Operational Analytics Are …
Embedded
Automated
Run In
“Decision Time”
Action Oriented
Prescriptive
Images source: Teradata

5. 5 © 2015 Teradata & Bill Franks
“Decision time” operational analytics are not the same as
batch analytics applied operationally
A Critical Distinction
Reverse that Fee,
Please!
Sorry, but no.
Image source: Teradata
Image source: Teradata

6. 6 © 2015 Teradata & Bill Franks
Hardening A Process For Operational Scale
Trading some power & beauty to achieve operational scale is
done all the time in the manufacturing world
A little extra accuracy will do no
good if the solution cannot be
deployed at operational scale
Image source: Microsoft Clipart

7. 7 © 2015 Teradata & Bill Franks
Monitoring Decisions, Not Approving Decisions …
Image source: Wikimedia
Operational analytics TAKE ACTION. Those actions are
monitored after the fact rather than reviewed up front
Image source: Teradata

8. 8 © 2015 Teradata & Bill Franks
Same Metrics, Different Method
Current performance tracking metrics often still apply as-is …
… What changes is the way that
the data feeding the analytics is
generated!
Image Source: Teradata

9. 9 © 2015 Teradata & Bill Franks
Delegating Vs Losing Control …
Delegate authority to a trusted algorithm and free yourself
to focus on new problems
Image source: Tim Geers on Flickr

10. 10 © 2015 Teradata & Bill Franks
Operational Analytics Require Extreme Care
Image source: Alper Cugun on Flickr
Along with the power comes GREAT RESPONSIBILITY and RISK

11. 11 © 2015 Teradata & Bill Franks
Be Prepared To Deal With Trouble
When DECISIONS are proactively
and automatically made by algorithms,
things can (and will!) go wrong
Image source: iStock

12. 12 © 2015 Teradata & Bill Franks
Good Enough vs. Perfect
With operational analytics, the goal is not to maximize the quality of
each individual decision …
… but rather to
MAXIMIZE THE
AGGREGATE IMPACT
of the process
across all decisions
Image source: iStock

13. 13 © 2015 Teradata & Bill Franks
Change Actions, Not Necessarily Minds …
Image source: Microsoft Clipart

14. 14 © 2015 Teradata & Bill Franks
The Hundred Million Dollar Millisecond
Images source: Brian Yap on Flickr

15. 15 © 2015 Teradata & Bill Franks
Optimizing Power Generation & Usage
© 2015
Image source: GE Image source: GE
For large organizations,
even 1 or 2 % increases in efficiency
can translate into many
MILLIONS OF DOLLARS
Image source: Teradata

16. 16 © 2015 Teradata & Bill Franks
Proactively Meeting Customer Demand
With some ingenious analytics, it is sometimes possible to
see a spike in activity coming before it strikes
Image Source: Walmart on FlickrImage Source: tom.arthur on Flickr

17. 17 © 2015 Teradata & Bill Franks
Many Operational Analytics Are Simple Today …
Automatic braking is easy
Image source: Ford Motor Company Image source: Saad Faruque on Flickr
… but they will get more complex as time passes
Staying in a lane is hard

18. 18 © 2015 Teradata & Bill Franks
Improving Our Lives By Freeing Our Time
• Children today WILL learn
how to drive
• They may NOT HAVE to drive
by the time they are 30
• They will probably NOT BE
ALLOWED to drive at my age!
Image source: State Farm on Flickr

19. 19 © 2015 Teradata & Bill Franks
If You Have Further Questions Or Comments
Bill.Franks@Teradata.com
www.Bill-Franks.com
Twitter: @BillFranksGA