A 1000 words! – using highly visual techniques to engage

1. A Thousand Words!
Using Highly Visual Techniques to Engage
Chelsea Bjerkan
Project Manager &
Instructional Designer
Kathleen Fortney
Ed.D
Learning Strategist &
Instructional Designer
Molly Heilmann
Practice Director,
Custom Learning

2. https://upload.wikimedia.org/wikipedia/commons/thumb/5/5d/US_crosswalk_sign.svg/1024px-

3. https://commons.wikimedia.org/wiki/File:W6-3_Au.svg

4. https://commons.wikimedia.org/wiki/File:Sweden_road_sign_-_Elderly.svg

5. https://commons.wikimedia.org/wiki/File:Ireland_road_sign_W_150.svg

6. https://commons.wikimedia.org/wiki/File:Ireland_road_sign_W_164.svg

7. https://commons.wikimedia.org/wiki/File:New_Zealand_PW-47.svg

8. Agenda
•Guidelines for Effective Visuals
•Transforming Content
•Visual Case Studies

9. Guidelines for Effective Visuals

10. DO THIS NOT THAT
Use visuals that support your message

11. Focus attentionUse contrast to focus and engage
DO THIS NOT THAT

12. DO THIS NOT THAT
Place labels near object
http://blogs.articulate.com/rapid-elearning/warning-using-the-wrong-images-can-confuse-your-learners/?_ga=1.129599884.1603491006.1468270366

13. DO THIS NOT THAT
Simplify complex images

14. DO THIS NOT THAT
Be consistent

15. DO THIS NOT THAT
Text and fonts are part of visual design

16. DO THIS NOT THAT
Use visuals to organize complex content

17. Transforming Content

18. Think about the learner

19. Identify what’s most important

20. Don’t overwhelm the learner

21. Engage all types of learners

22. Now It’s Your Turn
Transform the content; think about:
The learner
Most important content
Engaging all learners

23. Now It’s Your Turn
Transform the content; think about:
Where would you begin?
How would you fix this?
Can you simplify the message?

24. Visual Case Studies

25. Process
Flow
Before

26. Process
Flow
After

27. Job Aid
Before

28. Job Aid
After

29. Word
Cloud
Emphasize words

30. Word
Cloud
Represent data
https://tagul.com

31. Infographic
Convey
Process
http://neomam.com/blog/how-to-write-effective-emails

32. Infographic
Animated
Visual Data
1http://www.100people.org/statistics_100stats.php?section=statistic 2https://youtu.be/QFrqTFRy-LU
If the World were 100 People1
50 would be female
50 would be male
26 would be children
There would be 74 adults
8 of whom would be 65 and older
There would be:
60 Asians
15 Africans
14 people from the Americas
11 Europeans

33. Infographic
Visual Data
http://media.specialolympics.org/resources/reports/reach-

34. Flipbook
Development
Process

35. Flipbook
Development
Process

36. Flipbook
After

37. Flipbook
Before

38. Flipbook
After
After

39. Motion
Graphic
Before

40. Motion
Graphic
Storyboard

41. Motion
Graphic
After

42. Motion
Graphic
Before

43. Motion
Graphic
Storyboard

44. Motion
Graphic
After

45. Please complete the Evaluation using the app.
If you do not have your phone,
ask your session monitor for a paper evaluation.