WordPress as Your Social Media / SEO Hub

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Nicole Yeary

Wordpress as Your Social Media / SEO Hub WordCamp, Chicago 2011 DePaul University, Chicago, IL

Technologie Business

WORDCAMP chicago 2011

WORDPRESS HUB as your
SOCIALMEDIA
SEO

NICOLE YEARY // nicoleyeary.co
Sunday, July 31, 2011

Hello!
@nicoleyeary Nicole
http://nicoleyeary.com
http://aelloluxe.com
Sunday, July 31, 2011

WORDCAMP chicago 2011

search seo
engine
optimization
“base your optimization
decisions first & foremost on
what's best for the visitors of
your site” ~ google
NICOLE YEARY // nicoleyeary.com
Sunday, July 31, 2011

WORDCAMP chicago 2011

Rule #6 take your self
donít
*or google* too
seriously
google:
Sunday, July 31, 2011
search
NICOLE YEARY // nicoleyeary.co

WORDCAMP chicago 2011

un-boring
seo
keeping it
simple
walk away today with
changes you can make
tonight

NICOLE YEARY // nicoleyeary.com
Sunday, July 31, 2011

WORDCAMP chicago 2011
social media/ SEO

4 big scoops
1. reading trumps blogging
2. plugins, apps & themes, oímy!
3. you too are a webmaster
4. listen & bake cupcakes

NICOLE YEARY // nicoleyeary.com
Sunday, July 31, 2011

WORDCAMP chicago 2011

reading trumps
blogging
read from the source
https://www.google.com/support/webmasters/

donít like reading? DO THIS:
dowload a SEO
watch a video starter guide
http://www.youtube.com/googlewebmasterhelp

NICOLE YEARY // nicoleyeary.co
Sunday, July 31, 2011

WORDCAMP chicago 2011

plugins, apps DO THIS:
& themes, oímy! woo themes
premium theme
support, clean code, seo
woo has 40,351 users
http://wordpress.org/support/topic/premium-themes

@anywhere app
https://dev.twitter.com/

wptouch - mobile
jetpack - new
disqus - comments
Akismet - spam NICOLE YEARY // nicoleyeary.co
Sunday, July 31, 2011

WORDCAMP chicago 2011

premium
seo
themes = are like migraine meds

an SEO concierge
no follow
alt text in images
indexing
meta & title tags

NICOLE YEARY // nicoleyeary.com
Sunday, July 31, 2011

WORDCAMP chicago 2011
DO THIS:
youíre a webmaster add your site to
google webmaster tools be indexed
like a SSN - you exist! check crawl
analyze search data rate
check who links to you
mobile bot access too

http://www.google.com/webmasters/

NICOLE YEARY // nicoleyeary.co
Sunday, July 31, 2011

WORDCAMP chicago 2011

seo
donít forget
there are other search engines

keep tabs on Alexa, Yahoo, & Bing
http://www.alexa.com/
http://siteexplorer.search.yahoo.com/
http://www.bing.com/toolbox/webmaster/

NICOLE YEARY // nicoleyeary.com
Sunday, July 31, 2011

WORDCAMP chicago 2011

social media
twitter
facebook
linkedin
flickr
youtube

NICOLE YEARY // nicoleyeary.com
Sunday, July 31, 2011

WORDCAMP chicago 2011

listen & bake
social cupcakes
a good social media
dashbord + wordpress
HootSuite Hootlet
-custom url parameters
HootSuite analytics
-what audience likes to click
HootSuite = Google Analytics
http://hootsuite.com

NICOLE YEARY // nicoleyeary.co
Sunday, July 31, 2011

WORDCAMP chicago 2011

your super power,
networking
be patiently genuine
NICOLE YEARY // nicoleyeary.co
Sunday, July 31, 2011

WORDCAMP chicago 2011

Iíd love to stay
& chat...
But I really
NICOLE YEARY // nicoleyeary.co
Sunday, July 31, 2011

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WordPress as Your Social Media / SEO Hub

1. WORDCAMP chicago 2011 WORDPRESS HUB as your SOCIALMEDIA SEO NICOLE YEARY // nicoleyeary.co Sunday, July 31, 2011

2. Hello! @nicoleyeary Nicole http://nicoleyeary.com http://aelloluxe.com Sunday, July 31, 2011

3. WORDCAMP chicago 2011 search seo engine optimization “base your optimization decisions first & foremost on what's best for the visitors of your site” ~ google NICOLE YEARY // nicoleyeary.com Sunday, July 31, 2011

4. WORDCAMP chicago 2011 Rule #6 take your self donít *or google* too seriously google: Sunday, July 31, 2011 search NICOLE YEARY // nicoleyeary.co

5. WORDCAMP chicago 2011 un-boring seo keeping it simple walk away today with changes you can make tonight NICOLE YEARY // nicoleyeary.com Sunday, July 31, 2011

6. WORDCAMP chicago 2011 social media/ SEO 4 big scoops 1. reading trumps blogging 2. plugins, apps & themes, oímy! 3. you too are a webmaster 4. listen & bake cupcakes NICOLE YEARY // nicoleyeary.com Sunday, July 31, 2011

7. WORDCAMP chicago 2011 reading trumps blogging read from the source https://www.google.com/support/webmasters/ donít like reading? DO THIS: dowload a SEO watch a video starter guide http://www.youtube.com/googlewebmasterhelp NICOLE YEARY // nicoleyeary.co Sunday, July 31, 2011

8. WORDCAMP chicago 2011 plugins, apps DO THIS: & themes, oímy! woo themes premium theme support, clean code, seo woo has 40,351 users http://wordpress.org/support/topic/premium-themes @anywhere app https://dev.twitter.com/ wptouch - mobile jetpack - new disqus - comments Akismet - spam NICOLE YEARY // nicoleyeary.co Sunday, July 31, 2011

9. WORDCAMP chicago 2011 premium seo themes = are like migraine meds an SEO concierge no follow alt text in images indexing meta & title tags NICOLE YEARY // nicoleyeary.com Sunday, July 31, 2011

10. WORDCAMP chicago 2011 DO THIS: youíre a webmaster add your site to google webmaster tools be indexed like a SSN - you exist! check crawl analyze search data rate check who links to you mobile bot access too http://www.google.com/webmasters/ NICOLE YEARY // nicoleyeary.co Sunday, July 31, 2011

11. WORDCAMP chicago 2011 seo donít forget there are other search engines keep tabs on Alexa, Yahoo, & Bing http://www.alexa.com/ http://siteexplorer.search.yahoo.com/ http://www.bing.com/toolbox/webmaster/ NICOLE YEARY // nicoleyeary.com Sunday, July 31, 2011

12. WORDCAMP chicago 2011 social media twitter facebook linkedin flickr youtube NICOLE YEARY // nicoleyeary.com Sunday, July 31, 2011

13. WORDCAMP chicago 2011 listen & bake social cupcakes a good social media dashbord + wordpress HootSuite Hootlet -custom url parameters HootSuite analytics -what audience likes to click HootSuite = Google Analytics http://hootsuite.com NICOLE YEARY // nicoleyeary.co Sunday, July 31, 2011

14. WORDCAMP chicago 2011 your super power, networking be patiently genuine NICOLE YEARY // nicoleyeary.co Sunday, July 31, 2011

15. WORDCAMP chicago 2011 Iíd love to stay & chat... But I really NICOLE YEARY // nicoleyeary.co Sunday, July 31, 2011

WordPress as Your Social Media / SEO Hub

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WordPress as Your Social Media / SEO Hub