2. An ability to analyse how media products are constructed
How to produce media products across different platforms -
either on your own or as part of a team
This includes skills in using digital still and video cameras, sound
recording equipment, and industry-standard software for desktop
publishing and video editing
How to do individual research
How to evaluate your own media products and those of others
WHAT SKILLS WILL I LEARN?
3. Year 12 – AS Level
G321 Coursework:
Foundation Portfolio in
Media
Creating a range of media
texts and analysing and
evaluating them via a blog
G322 Exam: Key Media
Concepts (TV Drama)
A case study of
representation and
construction of TV Drama
A case study of a key media
industry such as film, music
or magazines
Year 13 – A Level
G324 Coursework:
Advanced Portfolio in
Media
Creating a range of media
texts and analysing and
evaluating them via a blog
G325 Exam: Critical
Perspectives in Media
Exploring key critical
theories in the media
Evaluation of production
skills from across the
course
WHAT WILL WE STUDY?
All units are equally weighted
4. All your coursework is assessed via your blog
We will be using the Tumblr blogging platform
See your booklet for guidance
All blogs are organised around a central hub
The “central” blog will be administered by me and can be
found at chewvalleymedia.tumblr.com
This blog will be updated with lesson content, links, additional
guidance and material
BLOGGING
5. Customise the theme of your blog.
Try to customise it so that it represents your interests and
personality.
Remember, media is a creative subject with an eye on design
and originality! Make your blog stand out.
Post an introductory text post that explains:
who you are
why you have chosen to study the media
how you’d like to use the subject in the future
OVER THE SUMMER…
6. Post:
A music video you like, embedded from YouTube or similar,
with a brief analysis of why you like it
A film trailer you like, embedded from YouTube or similar,
with a brief analysis of why you like it
An advert (still or moving image) that you like, posted as an
image or video clip, with a brief analysis of why you like it
A link to a media website (see overleaf for some options – but
don’t be limited to this list!) that you like with a brief analysis
of why you like it.
See chewvalleymedia.tumblr.com for some examples
OVER THE SUMMER…
7. Objectives
We will learn:
How a trailer is constructed
The difference between a teaser and a full trailer
How trailers are used in film marketing
INTRODUCTORY TASK
8. In pairs, analyse this teaser trailer
Try to answer the question:
How does the trailer build up suspense?
First viewing – watch the trailer to get the sense of it.
Second viewing – divide the trailer up:
Person A: note the use of the camera (framing, distance, movement)
and editing (how the sequence is put together and how one shot links
to the next)
Person B: listen to the soundtrack (music, dialogue, sound effects)
and note what you see in the frame (mis-en-scene – includes setting,
costume, props, lighting)
Link to trailer
INTRODUCTORY TASK
9. Discuss together: how does the trailer build up
suspense using:
Camera
Editing
Sound
Mis-en-scene
HOW DOES THE TRAILER BUILD UP
SUSPENSE?
10. What genre is the film?
Who is in it?
What is the story about?
What would you expect if you went to see the film in the
cinema?
Who do you think the target audience is?
How effective do you think the trailer is overall?
For each question, be prepared to answer “how do you know?”
or “why?” questions!
Five minutes in pairs before feedback
HOW EFFECTIVE IS THE TRAILER?
11. That was a “teaser” trailer for The Woman in Black (2012)
Here is the full trailer.
What are the differences?
Why?
How would a film production company use a teaser and a full
trailer to market a film?
Which trailer did you prefer, and why?
TEASER VS TRAILER
12. Customise your blog
Post an introduction and then:
A trailer
A music video
An advertisement
A link to a website
Briefly explain what you like about each one
See you on results day…and then in September!
SUMMER WORK