A BRAND WHICH EVERYONE WANTS TO WEAR.

1. Canada Goose Holdings Inc.
Canada Goose Holdings Inc. is a Canadian holding company
of winter clothing manufactures. The company was founded
in 1957 by Sam Tick, under the name Metro Sportswear Ltd.
Canada Goose markets a wide range of jackets, parkas, vests,
hats, gloves, shells and other apparel through various
avenues, both wholesale and direct to customer with their
own retail stores. The brand get their real name in the early
1990’s when the company start deal with Europe because in
1985 company name as Snow Goose which already in use in
Europe so the company get their name “ Canada Goose”.

2. Steps for Exporting
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3. 1. Am I ready to export
Before export company have to consider lot of factors just like their product is a ideal
product for the different market or not. As Canada goose is a leader in winter jackets and
this can be used as a leverage in the markets where there is a similar climate. For example
USA can be first choice as this is the nearest market and has a lot of similarity in terms of
culture and consumer products. Due to which there are high chance of good sales of
Canada goose jackets in USA. Company must have good reputation in native country then
they think about exporting and Canada goose jackets are very famous jackets. And the
main thing is geographical expansion is very important for the company because
businesses that exports are generally more innovative, profitable and productive.

4. 2. Developing my export plan
There are two ways of growing the business. The first one is by purchasing the market
share from its competitors companies and the second is to find new market in other
country. The first step is hard to achieve because most of the companies are in well
position and they will do their best effort to keep their customers with them. It’s been
many years Canada goose is around in Canada and has been established as a strong
brand. There are many other local and foreign competitors of the company like The
North Face, Ralph Lauren and Lulu Lemon Athletic. So, Canada goose needs to find
the growth in the coming next 5 years. Asian E- commerce platform, Alibaba is known
as the giant and can easily boost up the earning of a company. As the matter of fact,
China and India are the highly populated nation with diversity and e-commerce
business is at the peak in these two countries.

5. 3. Identifying my target market
Canada Goose opened its first standalone store in 2016 Toronto
and as of today the company has opened 21 stores globally. Out of
21 stores, 7 of them are in Canada. The company also operates
international standalone stores in many cities across the world. For
example, Boston, New York City, London, short hills Tokyo, Chicago
and so on. Canada goose is very well established brand and
company also give promise to the customer that jacket bear Arctic
temperature which is -30. Canada goose expanding business in
cold places and currently they are performing very good in
international level.

6. 4. Doing business with Large Companies
Changes in technology and the way business is done means that
small businesses now have the capacity to compete in the global
marketplace. Internet plays a vital role in this because that will help
very much to promote the product. Start reviewing your buyer
profile. List elements that fit with your international expansion
strategy, such as the buyer’s size, sector, industry code, number of
employees, production volume and revenue. With this information
in hand, begin your buyer search by approaching the bilateral
chamber of commerce or business council appropriate to your
target market.

7. 5. Developing my export market strategy
For you to be successful abroad, it takes in-depth market research
and a marketing plan that is sensitive to the foreign markets culture
and customers. Developing a business is a very difficult task
because lots of factors have to consider by the company. Canada
goose have to make some types of strategies because this well
help to the company for providing a good path. Good strategies
provides a vision of the future, confirms the purpose and values of
an organization.

8. 6. Entering a target market
Canada Goose an extravagance coat organization situated in Ontario is exceptionally
mainstream in winter coats. In Canada, the climate is freezing because of the north
pole so there is substantial snowfall. As the Canada Goose brand extended past its
specialty market, its commonplace client profile developed form the well to do 34 to
the 50 years old reach to the wealthy 16 to 64 years old reach. Canada goose
currently targets global business sectors all through North America and Europe,
depending on its excessive cost focuses and barely engaged promoting procedure to
guarantee that the brand isn’t weakened. Canada goose likewise recruit numerous
entertainers to grow their business overall.

9. 7. Delivering my goods
In this progression, Canada goose follows numerous conveyance technique to
send out items everywhere on the world yet prior to conveying items organization
needs to follow numerous global exchange obstructions, like distance and
language ; duty boundaries, or assessment on imported products; and non tax
boundaries. Canada goose conveys its products to different nations arranged far
away through shipments and carrying. In addition, it needs to remember that
sending merchandise through is less expensive however it could be a decent
method for speedy conveyance.

10. 8. Financing my export
In this point lenders play vital role because lenders are the ones who are
funding to the company. And nowadays, lenders prefer sound facts pictures
because with the help of this they have strong financial plan for export
financing. In current era letter of credit is very important document because
sometimes buyers and sellers do not know each so, in this scenario
importer use letter of credit and make ensure that your company only pays
for goods after the supplier has provided the evidence that they have been
shipped. This is mainly use for minimizing of things the risk in exporting.
Financing your export is made for those exporters who want to sell their
products in different country

11. 9. Managing online sales and export
High speed connectivity user- friendly software and easy transportation have
reduced the barriers to finding and selling to foreign customers via the internet.
Online sales is easy just uploading pictures on internet and reviews tells the
quality of a product and customer order that product and get his product but the
thing is in return policy cash transaction become difficult in international level due
to which they use high technology. Those company who are exporting should keep
in mind that customer satisfaction is very important for them as with this attracting
customers from your product becomes very difficult. If they satisfy from the product
then company automatically build good reputation in different country. Company
first step must be make good website and do advertisement as much company
can because this will help people to get to know about the product which is
launching in different country. After all these things then company is eligible for the
exporting.

12. Conclusion
To conclude Canada Goose Holdings Inc. can expand to multiple countries with the right strategy and market analysis. Customer focus should be the most important pivot in the strategy and with qua
To conclude Canada Goose Holdings Inc. can expand to multiple countries with
the right strategy and market analysis. Customer focus should be the most
important pivot in the strategy and with quality product the business can be
expanded to anywhere. Next in line is the right delivery of goods with adequate
supply so that perfect amount of products are available in the market even on
seasons when there is a huge demand. Also in the coming world of virtual
shopping a new user experience can cater the needs of people with the help of a
click and this can even help people for a new style of dressing called as e-style
dressing
To conclude Canada Goose Holdings Inc. can expand to multiple countries with the right strategy and market analysis. Customer focus should be the most important pivot in the strategy and with qua