Internet Marketing Trends for 2014 - Chester County Marketing Group Event

Internet Marketing Trends for 2014

Wed, Feb 19, 2014
UNO CHICAGO GRILL ~ EXTON PA

Welcome | First Time Attending?
• Started ChescoMG in March 2011, going on 3
years!
• Typically meet on 3rd week of month: T/W/Th
– Next event – either 3/18 or 3/25 (Tuesday)
• Select topics that are general, to hit different
audience
• Welcome suggestions for topics AND speakers!
ChescoMG OnAir show
Make sure you sign up for our email newletter to
find out when & where our upcoming events will
be held. Sign up at http://eepurl.com/tE1of

www.ChescoMarketing.com @ChescoMarketing
#ChescoMG

Join Jeff & Carla with special
guests as they talk about
Internet Marketing topics, tips
& tricks, technology and some
“coffee chat”.
Bi-monthly on
Thursdays at 10am.
Watch live or recording at
http://bit.ly/ChescoMGOnAir

2

About Tonight’s Presenters
Founder of
ChescoMG &
610 Digital
Digital Marketing
Consultant
@JeffTincher

Owner, Wilson
Media Services

Audio & Video Specialist,
Co-manager of
ChescoMG
@WilsonVA

JEFF TINCHER

CARLA WILSON

Director of
Social Media,
Moving Targets

Founder of Bucks-Mont
Online Marketing
Meetup
@NatMoraisBR

Owner & Blogger,
WebContentBlog
Digital Marketing
Consultant
@Gazalla

NATALIA LINDNER

GAZALLA GAYA

#ChescoMG

3

Jeff Tincher
Digital Marketing Consultant,
610 Digital, LLC

ALL THINGS

www.ChescoMarketing.com
@ChescoMarketing #ChescoMG

(some) Digital Marketing Statistics
Social sharing
buttons in email
increase
click-through rates
by 158%.

33% of traffic from
Google organic
search results go the
first item listed.

If users cannot easily
navigate your
website on a mobile
device, chances
are they won’t stay.

#ChescoMG

57% of Marketers Use
Social Advertising,
with 23% more
planning to use in
2014.

5

Is your website & email mobile-friendly?
What to Check For:
• Does your site have easy to read text?
• Is it Responsive?
• Reduce/limit images
• Optimize video for mobile
• Are you sending email readers to non-mobile
site?
Why Mobile is Important!
• More than half of American adults own
smartphones
• 78% of smartphone users read email on
device
• What happens when you send mobile
email readers to a non-mobile friendly
site?

#ChescoMG

ChescoMG OnAir
“Mobile and tablet
shoppers are three times
as likely to view a video
as laptop or desktop
users.” -NPD

6
(Study: NPD DisplaySearch)

Know YOUR Customers
• Configure Google
Analytics correctly
• Understand where
customers come
from, what they do,
and when they leave
• Did you make a sale?
Generate a Lead?

#ChescoMG

7

SoLoMo (Social, Local, Mobile)
• 46 percent of shoppers report
using their smartphone to
research local products and
services.
• Social Advertising is getting
better, directly target
geo/demographics
• SEO Keywords will become less
important, changing to topiccentric content.
• Local SEO should still
incorporate location keywords
• Social Signals have an affect on
SEO (Like, +1, Share)

Internet advertising will
account for 25% of the
entire ad market by 2015.

#ChescoMG

8

Natalia Lindner
Director of Social Media, Moving Targets

SOCIAL MEDIA TRENDS


Social Media – Content Trends
• Google Hummingbird algorithm finds
information based on the way people
talk
• Facebook Newsfeed algorithm changes
(Trending topics, Paper app)


10

Social Media – SEO & Reviews
• Social media driving organic search
• Social activity becomes more valuable
• Review sites more important than
ever (reviews and check-ins impact
SEO)

#ChescoMG

2013 Study by
BrightLocal:

79% Of Consumers
Trust Online Reviews
As Much As Personal
Recommendations

Study: http://selnd.com/1bMK1Pd
11

Social Media – Images, Images, Images
Twitter is starting
to test a new
design and page
layout.
Bringing images
more “front and
center”

#ChescoMG

12

Social Media – Images, Images, Images
Pinterest and Yelp
launched new designs
with BIGGER photos.

#ChescoMG

13

Gazalla Gaya – WebContentBlog.com

CONTENT MARKETING


Social Media, newsletters and blogs will be the top content
distribution channels


15

Multi-platform Content is a Must
For the first time, we’ve
reached a point in the U.S.
where more than 50 percent of
Internet users are accessing the
web using more than one
device. A third of the average
leading retailer’s monthly
traffic now comes exclusively
from mobile devices, such as
smartphones and tablets. While
an app may not yet be a “must
have” for every retailer, a
mobile strategy is essential for
growing retailers’ market
shares and reaching new
audiences who might be more
inclined to shop via a mobile
device.
Webcontentblog.com


16

Conversions will become a more important metric in measuring
content marketing success
• Ideas for content marketing success:
Increase page rank, page authority
with link-building and producing
strong original content
• Optimize for conversions. This means
trying many different things such as
A/B testing, Usabella and other tools
to check heat-mapping.
Read more at WebContentBlog.com

#ChescoMG

17

Thank You – stay in touch!
Learn more at ChescoMarketing.com

•
•
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Schedule of Workshops/Seminars/Monthly Meetings
Past Presentations in Slide Library
More content being developed

Facebook.com/ChescoMG

Gplus.to/ChescoMG

Linkd.in/ChescoLI

YouTube.com/ChescoMarketing

Twitter.com/ChescoMarketing

eepurl.com/tE1of

#ChescoMG

Internet Marketing Trends for 2014 - Chester County Marketing Group Event

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Internet Marketing Trends for 2014 - Chester County Marketing Group Event