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Analysing the Effectiveness of Social Media

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Analysing the effectiveness of social media Achieving Internal Communication Best Practice in the Public Sector Conference Sydney, September 2007 Cheryle Walker
The audience is no longer merely listening….. ,[object Object],[object Object],[object Object]
Social Media ,[object Object]
A timeline of social media…. 1971 Email 1979 Usenet 1984 Listservs 1988 IRC 1991 Personal Websites Discussion Groups, Chat 1995 First Social Network classmates.com 1998 – 2004 Blogs, Podcasts, Wikis 2005 and beyond…. Web 2.0 – user generated content takes over…. Source: http://www.slideshare.net/wah17/social-media-35304
Basics of blog & wiki ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networking on the web… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Source: http://www.gapingvoid.com/
Publishing with RSS “Mix, Match & Mutate” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So, what does all this mean for communication, engagement, collaboration, knowledge management, learning, reputation management….. Source: http://www.gapingvoid.com/
Constructing Curriculum A Case Study ,[object Object],[object Object],[object Object],[object Object]
Constructing Curriculum A Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 – weapons of mass collaboration?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Mass collaboration can empower a growing cohort of connected individuals and organisations to create extraordinary wealth and reach unprecedented heights in learning and scientific discovery.”
Questions of validity, reliability, verifiability, bias, ownership… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Despite questions about its accuracy and criticism on other college campuses, some Harvard professors and teaching fellows have incorporated Wikipedia, the online collaborative encyclopedia, into their syllabi.”
Difficulties & Limitations Organisational Inhibitors Individual Inhibitors Pedagogical Inhibitors
So…. Why should we sit up and take notice…. Why should we care? Source: http://www.gapingvoid.com/
 
What next….. viral?? Source: http://www.gapingvoid.com/
 
Source: http://www.flickr.com/photos/greenem/11696663/
 
References ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Analysing the Effectiveness of Social Media